Strategy Question: Parent/Child vs 2 Separate listing?
Our amazon shop used to be really successful because it was getting a lot of external traffic. But now the space has been inundated with copycats…and I just have no clue on amazon strategy. I originated on Etsy, and I’m actually an Amazon Handmade seller on Amazon. I’m really struggling on there now.
My question is this – if I have old listings that aren’t performing well anymore, but have a handful of feedback on the listings…is it better to just create a parent/child and add my new variation in there?
The variation is just a horizontal version of a wall calendar that I make. But is it better to put them in a parent/child? Or on their own listings…because organic search wouldn’t display the 2 options organically right? Because what would be the odds of amazon showing the same listing from the same shop owner twice, but just different childs – and above the fold?
Hopefully my question makes sense!
submitted by /u/celestial2011
[link] [comments]
Strategy Question: Parent/Child vs 2 Separate listing?
Our amazon shop used to be really successful because it was getting a lot of external traffic. But now the space has been inundated with copycats…and I just have no clue on amazon strategy. I originated on Etsy, and I’m actually an Amazon Handmade seller on Amazon. I’m really struggling on there now.
My question is this – if I have old listings that aren’t performing well anymore, but have a handful of feedback on the listings…is it better to just create a parent/child and add my new variation in there?
The variation is just a horizontal version of a wall calendar that I make. But is it better to put them in a parent/child? Or on their own listings…because organic search wouldn’t display the 2 options organically right? Because what would be the odds of amazon showing the same listing from the same shop owner twice, but just different childs – and above the fold?
Hopefully my question makes sense!
submitted by /u/celestial2011
[link] [comments]
Selling High-End Apparel Brands on Amazon
Learn why premium apparel brands should harness the power of Amazon as a sales channel, without diluting brand value.
The global luxury goods market hit $342.1 billion in 2022 and is projected to climb to $487.6 billion by 2032, growing at a steady 3.7% CAGR. A large portion of that growth comes from fashion and apparel, which continue to dominate the sector.
For high-end labels and even 8-figure sellers, the question is no longer if consumers will buy premium pieces online; it’s how to preserve brand value while selling on digital platforms.
The top apparel brands aren’t just chasing trends or runways anymore. These days, the game revolves around chasing customers where they already shop, including Amazon.
Why Should Apparel Brands Sell on Amazon
Gone are the days when the growth of high-end apparel brands was confined to boutiques, flagship stores, or even standalone eCommerce sites. Online shopping trips often kick off on Amazon, making it the primary entry point.
In fact, 61% of U.S. consumers begin their product search on Amazon, compared to 49% who start on traditional search engines. That means before potential buyers even type a brand name into Google, they’re often browsing through Amazon.
This shift underscores Amazon’s role as both a search engine and a shopping destination rolled into one. For executives managing premium apparel brands, ignoring Amazon means potentially missing out on the majority of first impressions in the customer journey.
At the same time, Amazon has elevated its presence beyond basics and mass-market labels. The platform now offers a curated environment where high-end and designer brands can showcase their products with the exclusivity and storytelling they’re used to deliver in luxury retail.
Amazon Luxury is designed to allow users to tap into Amazon’s vast reach while protecting brand value through the following capabilities:
- Custom storefronts
- Elevated imagery
- Immersive shopping features
Amazon Fashion and Amazon Luxury
Apparel sellers can showcase their products through two Amazon marketplaces: Amazon Fashion and Amazon Luxury Stores. Each serves a different purpose, yet both provide powerful opportunities for growth.
Amazon Fashion Store
The Amazon Fashion Store is the broader marketplace where shoppers can find everything from everyday wear to mid-tier labels. It’s accessible to a wide range of sellers, making it a prime space for emerging apparel brands looking to gain visibility alongside household names.
Notable features you’ll find in the Amazon Fashion Store include:
- Wide product range. Includes clothing, shoes, accessories, and seasonal collections from a mix of everyday and premium apparel brands.
- Search and filter tools. Advanced filters by size, color, style, price, and brand help customers narrow down choices quickly.
- Prime benefits. Fast, free shipping and easy returns through Amazon Prime make purchasing apparel risk-free.
- Personalized recommendations. AI-driven suggestions based on browsing and purchase history increase product visibility for sellers.
- Customer reviews and ratings. Authentic buyer feedback builds trust and influences purchasing decisions.
Amazon Luxury Stores
Meanwhile, Amazon Luxury focuses on a narrower, more exclusive circle. This invite-only program is designed to highlight designer brands on Amazon, offering them a digital storefront that mirrors the exclusivity of a high-end boutique.
Sellers on Amazon Luxury Stores can enjoy the following features:
- Custom brand storefronts. Fully branded digital “boutiques” that replicate the feel of high-end retail spaces.
- Immersive shopping experience. 360-degree product views, rich media, and editorial-style layouts that showcase collections with storytelling.
- Enhanced brand control. Greater say over pricing, product presentation, and customer experience compared to the standard Amazon Fashion Store.
- Limited Distribution. Designed to preserve exclusivity, preventing brand dilution in a mass-market setting.
- Exclusive content options. Professional images, videos, and stylized visuals that bring out craftsmanship and luxury appeal.
How to Sell High-End Apparel Brands on Amazon
Both Amazon Luxury and Amazon Fashion Store illustrate how Amazon is now more than a marketplace for basics.
Here’s a guide for those looking to sell their premium apparel brands on the platform:
Audit brand readiness
Clarify your positioning, price architecture, hero SKUs, and channel rules. Doing so will allow you to analyze the alignment of your brand with the marketplace.
Choose your selling model
Default to Seller Central (3P) for control and margins. If you’re invited to 1P (Vendor Central), weigh scale vs control carefully.
Lock down IP & identifiers
Secure a registered trademark, clean product naming conventions, and GS1 barcodes. This makes Brand Registry and catalog integrity smoother.
Enroll in Brand Registry
Unlock A+ Content, Stores, Brand Analytics, and better counterfeit protections. These Amazon Brand Registry features are non-negotiable for premium apparel brands.
Define the Amazon assortment
Curate your Amazon assortment (core styles, limited capsules, or Amazon-only colorways) to prevent channel overlap. Additionally, enforce the MAP policy with a short, vetted reseller list to ensure pricing and presentation remain premium.
Choose your fulfillment strategy
You have several fulfillment strategies to choose from:
- Fulfillment by Amazon (FBA) for Prime speed and conversion lift.
- Fulfilled by Merchant (FBM) if you need white-glove packaging or bespoke inserts. If you’re choosing this option, ensure luxury-grade packaging to preserve brand value. After all, data reveals that 6 out of 10 shoppers are likely to buy from a brand again if they had a premium unboxing experience.
Build premium product pages
Make sure that your titles, bullets, and descriptions reflect the brand voice. For your image stacks, use model shots, detail macros, fabric textures, care labels, true-to-life color.
Create a branded Amazon Store
Design a boutique-like Amazon store with seasonal landing pages, shoppable lookbooks, and editorial sections.
Launch with a controlled media plan
Roll out your ads in phases to protect price integrity and fund what’s working while killing what isn’t. You can start with:
- Sponsored Brands designed for top-of-funnel visibility.
- Sponsored Products to win high-intent queries.
Build social proof responsibly
Enroll eligible SKUs in Amazon Vine, encourage authentic reviews via “Request a Review,” and use Brand Customer Service to resolve fit and quality issues quickly.
Strategies for Maintaining Brand Value on Amazon
Here are a few strategies to implement when selling high-end apparel brands on Amazon:
Curate your Amazon assortment
List core heroes, which are our proven, high-volume styles. For instance, this could be your signature linen shirt, a classic tee, or black ankle trousers. Because they convert reliably, they can anchor your brand search and train the algorithm.
In addition, you can also offer Amazon-exclusive colorways. These items are top performers in color options sold solely through Amazon. For instance, your linen shirt in Sage and Terracotta that are exclusive to Amazon. Doing so offers the following benefits:
- Differentiate your Amazon store from your site or boutiques
- Reduce channel conflict
- Give Amazon a “reason to exist” for loyal fans
Hold the line on pricing
Maintaining stable prices ensures that premium apparel brands preserve their perceived value. If customers see your pieces discounted or yo-yo priced on Amazon, they’ll anchor to the lowest number and wait for deals. Unstable pricing can lead to:
- Erosion of brand equity
- Anger shoppers at your boutiques or stores with higher pricing
- Spark a race to the bottom with resellers
That said, it’s crucial to set and enforce a MAP policy, mirror pricing across channels, and avoid blanket coupons. Instead of discounts, use bundles or gift-with-purchase to protect perceived value.
Own your presentation
If you’re a premium label, treat Amazon like a digital flagship, not a clearance aisle. For apparel labels, this calls for meticulous management of how your brand story, imagery, and product information appear everywhere.
Here are several Amazon features designed to support your brand:
- Enroll in Brand Registry. If your trademark isn’t registered yet, kick it off through IP Accelerator so you can get access sooner. After joining, register your ASINs, define team or agency roles, and activate the protection settings.
- Build your brand store as a true digital boutique. Create a homepage and a handful of collection pages (think Core, Capsule, New Arrivals, and Accessories). Merchandise them with shoppable lookbooks and concise editorial about craftsmanship or sustainability.
- Publish A+ Content on your top sellers to turn product pages into conversion engines. Explain fabric and construction, show close-up detail, clarify fit and care, and add a short brand story across the catalog for consistency.
If you need help building a solid presence on Amazon, reach out to us! As trusted consultants for global brands, we can help you manage your ecommerce strategy so that every effort brings optimum results.
The Lowdown
For upscale apparel brands, the strategy lies in maximizing Amazon’s exposure while keeping the label exclusive. Treat Amazon Fashion Store like your scalable storefront and view Amazon Luxury Stores as your digital flagship; each has a role in your mix.
Through curation, pricing discipline, and luxury-grade storytelling, you can stand out among designer brands on Amazon while protecting what matters most: your brand’s value.
Author
Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.
The post Selling High-End Apparel Brands on Amazon appeared first on AMZ Advisers.
#469 – Why 90% of Sellers Are Missing the Real AI Gold Rush
Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm’s innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.
As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive “brotherhood” or “sisterhood” for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections.
Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you’re an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice.
In episode 469 of the AM/PM Podcast, Kevin and Norm discuss:
- 00:00 – Influencer Marketing and AI Workflow
- 08:35 – Product Promotion Success Story
- 12:16 – The Bonding Power of Cigars
- 16:46 – Amazon Networking Events and Bondings
- 21:10 – Networking Events and Industry Education
- 24:17 – Networking and Education in Amazon
- 30:19 – Utilizing Customer Questions for Marketing
- 32:22 – The Future of E-Commerce and Retail
- 40:35 – Maximizing Email Marketing Impact
- 41:42 – The Power of Email Newsletters
- 48:03 – Email Marketing and AI Optimization
- 50:46 – Generational Shift in Consumer Preferences
- 53:43 – Marketing Misfits Podcast
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #469 – Why 90% of Sellers Are Missing the Real AI Gold Rush appeared first on AM/PM Podcast.
Seller sprite ASIN revenue
I don’t know why it’s only listing 30 day parent ASIN revenue, I can’t seem to find the ASIN revenue for the product, only the parent ASIN revenue. Is it available in seller sprite?
submitted by /u/bzarnal
[link] [comments]
Seller sprite ASIN revenue
I don’t know why it’s only listing 30 day parent ASIN revenue, I can’t seem to find the ASIN revenue for the product, only the parent ASIN revenue. Is it available in seller sprite?
submitted by /u/bzarnal
[link] [comments]
Can/Should you have 2 accounts for amazon seller and amazon merch on demand?
I wonder if this is expected, having two separate for a seller account and for a merch on demand account, or should you have one email/account for both?
submitted by /u/bzarnal
[link] [comments]
Can/Should you have 2 accounts for amazon seller and amazon merch on demand?
I wonder if this is expected, having two separate for a seller account and for a merch on demand account, or should you have one email/account for both?
submitted by /u/bzarnal
[link] [comments]
How to Get Started Selling on Amazon (in 5 Easy Steps)
Thinking about selling on Amazon? Now’s the perfect time. Amazon marketplace is where 56% of consumers across all generations begin their product searches, giving you instant access to hundreds of millions of buyers ready to spend.
But getting started can feel tricky. That’s where this guide comes in, we’ll walk you through how to get started selling on Amazon, from creating your account to launching your first product.
Overview
Step 1: Create Your Amazon Seller Account
How to Register
To get started, head to Amazon Seller Central and sign up for an account. You’ll need:
- A valid business email address or Amazon account
- Credit card and bank account for deposits
- Tax information (SSN or EIN)
- Phone number and government ID
Choose the Right Seller Plan
- Individual: $0/month + $0.99 per sale. Best for sellers with <40 monthly sales; no bulk listing tools.
- Professional: $39.99/month. Best for scaling sellers; access to bulk listings, ads, and APIs.
If you plan to build a long-term business, the Professional plan is worth it.
Step 2: Choose Your Business Model
Amazon offers several ways to source and sell products:
- Private Label
- Wholesale
- Dropshipping
- Online Arbitrage
- Retail Arbitrage
The easiest entry points are Online Arbitrage (buy discounted products online and resell) or Retail Arbitrage (source from local stores). These require low upfront costs and let you learn without creating your own brand.
Once you’ve gained experience, explore Private Label, which involves building your own branded products. See our guide on how to start your Amazon private label business.
Step 3: Do Smart Product Research
Why Product Research Matters
Success on Amazon doesn’t come from guessing, it comes from data. Product research helps you find items that actually sell and have healthy profit margins.
Tools to Use
- SellerAmp for product profitability and sales rank insights
- Keepa to track historical price and sales trends
What to Look For
- Best Seller Rank (BSR): Aim for items in a strong sales rank range (e.g., under 100,000 in most categories).
- Size & Weight: Choose lightweight, durable items as they’re cheaper to ship and less likely to be damaged.
- Competitor Analysis: “Storefront stalk” successful sellers to see what they carry and how they price.
Step 4: Decide Your Fulfillment Method
Amazon gives you two main options for delivering products to customers:
- FBA (Fulfillment by Amazon): Amazon stores, packs, and ships your products.
- Pros: Prime eligibility, faster delivery, hands-off.
- Cons: Higher fees, storage costs.
- FBM (Fulfillment by Merchant): You store and ship yourself.
- Pros: More control, lower fees.
- Cons: More work, slower delivery.
If you’re using Online or Retail Arbitrage, FBA is often the most convenient choice because Amazon handles customer service and returns. You can also use Prep Centers to prepare and ship inventory directly to Amazon warehouses.
Understand Amazon’s Fees & Why Repricing Matters
Every sale involves referral fees, FBA fees, and storage costs. To stay profitable, track all expenses with tools like InventoryLab and Boxem that calculate real-time profits.
Amazon is highly competitive and pricing can make or break your sales. Keeping up manually is almost impossible.
Step 5: List, Price, and Launch Your Product
How to List a Product
In Seller Central > Add Products, and fill out:
- Product title
- Bullet points and description
- Images
- Keywords
Remember: Amazon is a search engine. Optimize your listing with relevant keywords so your products appear on page one (where more than 70% of sales happen).
Set a Sustainable Price
Start with a 30% ROI target margin and adjust based on demand and competition. You can try Amazon’s free Automate Pricing Tool, but it only follows simple rules and doesn’t protect margins.
Automate Your Pricing (Win the Buy Box Faster)
Tools like BQool’s AI Repricer go beyond Amazon’s free tool by using smart algorithms that:
- Calculate the optimum price
- Reprice in real time
- Calculate ROI instantly
- Protect your minimum profit margin automatically
- Help you win the Buy Box with AI-powered strategies
Launch and Grow
- Provide great customer service
- Focus on gathering positive reviews
- Consider Amazon PPC ads to boost visibility
As sales grow, refine your product selection and let your repricer maintain a competitive edge while protecting profits.
Frequently Asked Questions
1) How much does it cost to start selling on Amazon?
You can start for free with the Individual plan or pay $39.99/month for the Professional plan. Most FBA sellers invest $500–$1,000 to cover inventory, fees, and tools, whereas FBM could be as low as $100.
2) Do I need an LLC to sell on Amazon?
No. You can sell as an individual, though creating an LLC later helps protect your assets and adds credibility.
3) How to sell on Amazon as a beginner?
Sign up for a seller account, choose a model like online or retail arbitrage, find profitable products, list them on Amazon, and price competitively.
4) What is the most profitable item to sell on Amazon?
There’s no single best item, but lightweight, high-demand products in categories like home, beauty, and pet supplies often perform well.
5) Can I make $1,000 a month selling on Amazon?
Yes. Many sellers earn $1,000+ monthly by sourcing smart, pricing competitively, and using a repricer to stay ahead of competitors.
6) How can a repricer help me make more sales on Amazon?
A repricer adjusts prices automatically to stay competitive. Amazon offers a free tool, but BQool’s AI Repricer uses smart algorithms to increase sales, protect profits, and win the Buy Box more often.
Conclusion
Getting started selling on Amazon doesn’t have to be overwhelming. Follow these five steps, create your account, choose your model, research products, decide on fulfillment, and list strategically and you’ll be well on your way to your first sale.
Try BQool’s AI Repricer today and start scaling your Amazon business smarter.
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The post How to Get Started Selling on Amazon (in 5 Easy Steps) appeared first on BQool Blog.
Amazon rejects $5000 sale
I tried to order a laptop. My account was flagged and locked. I followed instructions and reverified everything and changed password. I then tried to reorder the laptop, it was cancelled by amazon again. 4 hours in chat with amazon reps and 5 total attempts to order and still it gets cancelled. To top it off the asurian protection contract for over $200 was not cancelled. Its still a pending charge. I went to wallmart instead to order the laptop. Amazon is disgustingly rude to its customers. Their “associates” obviously don’t know what they’re doing. Having 4 of them disconnect from chat for “technical issues”. Three of them told me to reorder, it would go through. It would accept the reorder then cancel it. Amazon can go fuck itself now. Between late deliveries, delivering to a street corner, not even a house and shipping obviously used merchandise as new.
submitted by /u/Emotional_Sun7541
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