Does Amazon include sales tax the buyer made in the 1099k?

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Does Amazon include sales tax the buyer made in the 1099k?

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Recommendations for a Buy Box scraping solution?

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Recommendations for a Buy Box scraping solution?

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Amazon PPC Automation in 2025: A Beginner’s Guide with Ad Genius

• Beginners can simplify Amazon PPC with automation to save time and reduce errors.
• Ad Genius uses machine learning–powered suggestions to optimize campaigns, bids, and keywords.
• Following a step-by-step PPC automation process helps improve ROAS and campaign performance.
• Common beginner PPC questions answered with clear, actionable guidance.

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be.

PPC automation has become essential in 2025, especially with Amazon’s increasingly competitive advertising landscape. Tools like Ad Genius, powered by machine learning, allow beginners to manage campaigns more effectively, optimize budgets, and work toward higher ROI—without the overwhelming complexity of doing it all manually.

Whether you’re selling your first product or scaling your store, understanding how to automate PPC campaigns is crucial for staying profitable and competitive.

Quick Guide: Top Questions Amazon Sellers Ask About PPC Automation

1. What is PPC automation and why do I need it?
PPC automation uses software to manage campaign tasks like bidding, keyword selection, and pausing underperformers. For beginners, it saves time, reduces mistakes, and prevents overspending.

2. Can beginners trust automation tools?
Yes—when you choose a seller-focused tool. Ad Genius is built for Amazon sellers, providing machine learning–driven recommendations that follow Amazon’s advertising rules and keep campaigns optimized.

3. How much should I spend on my first automated PPC campaign?
For beginners, a good starting point is $10–$20 per day per campaign. This allows you to collect meaningful data quickly without overspending. Over a month, that’s roughly $300–$600, which is enough to see which keywords and products are performing while keeping your budget manageable.

Starting with this range gives you:

• Enough clicks to test your keywords and campaigns effectively.
• Data to understand ACOS (Advertising Cost of Sale) and ROAS (Return on Ad Spend).
• Room to test and refine strategies using Ad Genius.

Once your campaigns show profitable results, you can scale gradually—doubling budgets on winning campaigns while pausing underperformers. This approach helps beginners learn without fear of wasting ad spend.

4. How do I know if campaigns are working?
Track these key metrics:

• ACOS – % of sales spent on ads.
• CTR (Click-Through Rate) – Do shoppers click your ads?
• ROAS – Are your campaigns profitable?

Ad Genius makes these metrics easy to understand with a beginner-friendly dashboard. Learn more in our dashboard guide.

5. Can automation handle all ad types?
Ad Genius supports Sponsored Products and Sponsored Brands, where campaigns can be managed directly and smart suggestions applied. For Sponsored Display, campaigns still need to be created on Amazon, but inside Ad Genius you can pause/unpause them and adjust default bids. This gives beginners flexibility to manage their core campaigns in one place while still benefiting from automation.

6. How do I avoid wasting money on ads?
Ad Genius offers tools like a wasted ad spend heatmap and dayparting controls to help you spot inefficiencies and schedule ads during peak shopping times. Combined with suggestions for negative keywords and bid adjustments, these features can guide smarter decisions. To learn more, see our dayparting article.

7. How often should I check campaigns?
Weekly reviews are ideal, even with automation. This keeps campaigns aligned with your goals and ensures you’re applying Ad Genius insights regularly. A quick glance at key metrics midweek can also help you stay ahead of any surprises.

Why Ad Genius is a Great PPC Automation Tool for Beginners

Ad Genius was designed to make PPC less intimidating for Amazon sellers. Its key strengths include:

1. Machine Learning Optimization – Generates smart suggestions based on campaign performance.
2. Beginner-Friendly Dashboard – Shows ACOS, CTR, and ROAS in simple, actionable ways.
3. Multi-Campaign Support – Automates Sponsored Products and Sponsored Brands, with limited control for Sponsored Display.
4. Time-Saving Automation – Cuts down hours of manual bid management.
5. Smarter Budget Allocation – Offers insights to direct spend toward stronger campaigns.

To see how to manage recommendations effectively, check out the Suggestion Manager guide.

Beginner’s PPC Automation Checklist (Using Ad Genius)

Step	Action	Why It Matters
1	Connect your Selling Partner API and Amazon Advertising accounts, then sync your campaigns	Enables Ad Genius to access your campaign data and function properly
2	Set your Target ACoS for each campaign	Guides Ad Genius’s smart suggestions effectively
3	Define your confidence & importance thresholds for suggestions	Helps filter suggestions based on your comfort level and campaign priority
4	Create or use existing campaigns in Ad Genius and assign products/ad groups	Starts delivering actionable suggestions for specific campaigns
5	Review the Suggestions, and approve, delay, or archive recommendations	Lets you stay in control while benefiting from Ad Genius insights
6	Use automation (optional) to auto-apply suggestions that meet your thresholds	Saves time while keeping quality decisions in place
7	Monitor performance in the Dashboard—look at ACOS, ROAS, top campaigns/keywords	Provides key visibility into what’s working and what needs attention
8	Leverage the wasted ad spend heatmap and dayparting controls when reviewing spend	Helps refine budget use and ad timing to improve efficiency
9	Conduct weekly reviews to apply suggestions and update strategies	Keeps campaigns aligned and continuously improving

Best Practices for New Amazon Sellers

• Start Small: Test with a limited budget to learn quickly.
• Use Reports: Review Ad Genius performance reports weekly.
• Experiment with Keywords: Automation helps, but testing expands reach.
• Focus on Profitability: Don’t chase clicks—prioritize ROAS.
• Stay Current: Amazon’s ad landscape evolves constantly; keep learning.

For more in-depth guidance, check out our Amazon PPC Beginner Guide + AI Strategy.

Amazon PPC can be intimidating, but it doesn’t have to be. Tools like Ad Genius make advertising more manageable by applying machine learning to automate routine tasks and highlight smarter opportunities.

Automation won’t replace your strategy—but it will enhance it, saving time, reducing errors, and giving even beginner sellers a fair shot at running profitable campaigns. Start small, review your progress weekly, and let Ad Genius lighten the workload while you focus on growing your business.

Related Blogs

• Amazon PPC Campaigns in 2025: Beginner’s Guide to AI Advertising
  Get started with AI-powered campaigns and learn how automation can improve targeting and bidding.
• Amazon PPC Strategies for 2025: Smarter Advertising for Growth
  Discover proven PPC strategies to scale your ads, control costs, and drive more profitable sales.
• Amazon Dayparting Ad Strategy in 2025: When to Run Your Ads
  Maximize ROI by scheduling ads at the times your customers are most likely to convert.
• How to Maximize Your Amazon Ad ROI with Data-Driven Strategies
  Use advanced reporting and insights to turn ad data into smarter optimization decisions.
• Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact
  Understand how keyword match types impact ad delivery and learn when to use each for best results.

The post Amazon PPC Automation in 2025: A Beginner’s Guide with Ad Genius appeared first on Seller Labs: Amazon Seller Software and Platform.

Question about selling a product that supposedly requires EPA registration.

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Question about selling a product that supposedly requires EPA registration.

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#461 – Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia

Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity.

Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the “first sale doctrine” and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand.

Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you’re facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age.

In episode 461 of the AM/PM Podcast, Kevin and Daren discuss:

• 00:00 – Brand Protection Strategies in E-Commerce
• 07:16 – Online Marketplaces and Legal Immunity
• 10:18 – IP Infringement on Online Marketplaces
• 18:23 – Amazon Brand Protection Strategies
• 23:57 – Cease and Desist Misuse
• 27:22 – Brands Asserting Control Over Distribution 
• 27:33 – Combatting Brand Infringement in E-Commerce
• 35:57 – The Importance of IP Protection
• 38:53 – Injunction Process for Brand Protection
• 41:44 – Amazon Listing Sabotage Threats
• 45:22 – Impactful Brand Protection Strategies Through AI
• 48:10 – Brand Protection Strategies on Online Marketplaces
• 53:39 – Impact of AI in Business

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Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #461 – Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia appeared first on AM/PM Podcast.

How to Manage Channel Conflict Across Your Stores

Channel conflict can be a quiet tug-of-war that plays out every time you try to keep both your Amazon store and retail partners happy. And the costs aren’t just hypothetical. 

According to a survey, 93% of ecommerce channel managers admitted they regularly make decisions that hurt their online sales just to avoid upsetting distributors.

In addition, 6 in 10 ecommerce channel managers said their yearly revenue would likely grow without the limitations caused by channel conflict.

If you’re running a brand across Shopify, Amazon, and wholesale networks, chances are you’re constantly threading the needle between growth and keeping the peace. It’s not just about pricing or platforms anymore but about protecting your margins and your relationships. 

 

What is Channel Conflict in Ecommerce?

In today’s multi-channel ecommerce environment, it’s not uncommon for internal battles to quietly chip away at your revenue, customer trust, and partner relationships.

Channel conflict happens when different sales avenues for the same brand such as Amazon, retail stores, or your direct-to-consumer (DTC) site, end up competing against each other instead of working together.

There are three main ways channel conflict manifests:

 

Vertical Channel Conflict 

This conflict type arises between different levels of the same supply chain. For instance, a manufacturer vs a retailer, or a brand vs a distributor. 

If you run a brand that works with distributors to reach retail partners, conflict can emerge when your DTC pricing or promotions make it harder for them to compete.

• Example. A skincare brand starts selling directly on its own website at a lower price than what its retail partners offer. The retailers feel undercut and stop promoting the product.

 

Horizontal Channel Conflict 

This type of conflict, meanwhile, involves tension between players on the same level on the distribution model. When horizontal channel conflict arises, it frequently sparks price competition that diminishes the brand’s perceived value.

• Example. Two authorized Amazon resellers of a brand are competing by slashing prices to outdo each other. 

 

Multichannel Channel Conflict 

This conflict shows up when a brand sells through multiple platforms like Amazon, Shopify, and distributors, but fails to create distinct strategies for each. When horizontal channel conflict occurs, it often sparks price competition that can damage the brand’s perceived worth.

• Example. Your own Shopify store offers free shipping and bundles that undercut what your authorized Amazon resellers can offer. 

 

How Channel Conflict Manifests

In the world of omnichannel ecommerce, where your products might show up in various online or physical stores, there are many ways channel conflict could show up. When this happens, you can feel it in your margins, relationships, and customer satisfaction.

Here’s how channel conflict manifests:

 

Price Undercutting

Data tells us that 6 out of 10 shoppers compared prices online before buying. If a customer visits your DTC site and sees your product for $80, but a third-party Amazon seller is offering it for $69, who do you think gets the sale? Probably not you. 

This kind of undercutting trains customers to shop around and can erode trust in your brand.

Platform Cannibalization

You’re running a holiday sale on Shopify, while Amazon automatically adjusts its pricing based on competition. You end up competing against yourself.

 

Customer Confusion

Your brand looks one way on Shopify, another way on Amazon, and a third on a reseller’s site. Some ships in two days, others in two weeks. Some include gifts, others don’t. 

With the pricing inconsistency and difference in inclusions, customers can get mixed signals and may leave frustrated.

 

What Causes Channel Conflict?

In many cases, channel conflict emerges subtly when strategies across pricing, partners, and platforms aren’t in sync.

Below are some of the top triggers behind channel conflict.

 

No MAP Policy

A Minimum Advertised Price policy or MAP policy is a pricing rule that a brand sets to control how low a reseller can advertise its products for, but not necessarily how low they can sell them. 

If you don’t have a MAP policy, you’re leaving your brand vulnerable to price wars. The numbers speak for themselves: 20% of tracked products report MAP violations every single day, and a staggering $2.6 billion is lost annually in the U.S. due to these violations.

Even more concerning? 80% of online sellers are unauthorized, which means they have little to no incentive to honor your pricing or protect your brand’s value. Without a MAP in place, it’s easy for pricing to spiral out of control.

 

Unauthorized Resellers

When products show up on Amazon, Walmart Marketplace, or other third-party sites without your knowledge or control, you’re dealing with an unauthorized reseller problem. 

These sellers often buy your products in bulk, undercut official pricing, and offer poor customer experiences, all while competing with your legitimate channels.

This not only erodes brand equity, but also causes pricing conflicts and can cost you the Amazon Buy Box.

 

Poor Ecommerce Integration

When your ecommerce tools and platforms aren’t talking to each other, inventory sync issues, pricing errors, and fulfillment delays can creep in. 

Lack of ecommerce integration between systems like your ERP, Amazon Seller Central, and Shopify backend can cause duplicate listings, overselling, or pricing discrepancies that fuel channel confusion.

 

Overlapping Audiences with No Strategy

Selling the same product with the same messaging across Amazon, Shopify, and your retail partners might seem efficient, but it often creates internal cannibalization. 

Without clear segmentation (exclusive bundles, channel-specific offers, or messaging), your own stores can end up competing with each other for the same customers.

 

How to Prevent Channel Conflict

Here are a few ways you can avoid channel conflict as an ecommerce seller.

 

Enforce a Strong MAP Policy

A MAP policy is your first line of defense against pricing wars. But simply writing one isn’t enough; it needs to be monitored and enforced across all channels.

To be able to enforce your MAP policy, make sure that you share it with resellers, distributors, and retail partners―ask for a written agreement or signature, as much as possible. 

It also pays to educate them on why MAP matters and how it protects everyone’s margins and the brand’s value.

• Actionable Tip. Use monitoring tools to automatically detect MAP violations and alert your team in real-time.

 

Remove Unauthorized Resellers

Unauthorized resellers often acquire inventory through distributors, liquidation sales, or arbitrage and list it online without your approval. They often undercut your prices, hurt your brand reputation, and steal sales from legitimate partners.

One tool you can leverage against unauthorized resellers is Amazon Brand Registry. Once enrolled, you gain greater control over your product listings and access to powerful tools that help detect and report policy violations.

• Actionable Tip. Set up a process to routinely audit your product listings. Conduct Amazon competitor analysis and marketplace monitoring to identify unfamiliar sellers and track how they price, bundle, and ship your products.

 

Differentiate Your Channel Offerings

If every channel is selling the exact same product in the exact same way, you’re setting them up to compete. Instead, segment your offerings to create channel-specific value. 

This isn’t just about preventing overlap, but also about delivering what shoppers actually care about. According to a survey, 46.8% of consumers value competitive pricing and discounts, while 36.4% want detailed, accurate product descriptions and photos. 

That means one-size-fits-all listings across your channels won’t cut it. For example, you can differentiate your channel promos by offering bundles on your Shopify store, retail exclusives for in-store partners, and unique packaging for Amazon.

• Actionable Tip. Make sure your top-performing channels reflect what your customers care about most, like fast shipping, secure checkout, or detailed specs.

 

Stay Ahead of Platform Policies and Enforcement Risks

In marketplaces like Amazon, failure to comply with pricing policies, seller terms, or listing standards can quickly spiral into bigger issues like suppressed listings, lost Buy Box privileges, or even account suspension. 

At the same time, not staying on top of policy changes can leave your brand wide open to unauthorized resellers, counterfeiters, and aggressive competitors.

• Actionable Tip: If you’re struggling to control Amazon resellers, track violations, or strategize around your DTC vs retail mix, reach out to specialists like AMZ Advisers. Trusted by brands all over the globe, AMZ Advisers offer custom solutions to help brands manage Amazon channel conflict while maintaining strong relationships with other sales partners.

 

The Lowdown

Channel conflict can fracture relationships, confuse customers, and erode your brand’s credibility across every platform you sell on. And as more brands embrace omnichannel ecommerce, the risks only grow.

But conflict isn’t inevitable. With the right mix of strategy, communication, and tech-powered enforcement, you can keep your Shopify store, Amazon listings, and retail partners aligned, never at war.

Whether it’s tightening up your MAP policy, cleaning house of unauthorized resellers, or simply offering smarter product bundles per channel, these small moves can make a big difference in protecting your margins and your message.

 

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.

The post How to Manage Channel Conflict Across Your Stores appeared first on AMZ Advisers.

Listing shows unavailable due to stock but I have stock in my seller account.

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