New seller, brand questions

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How to Optimize Your Cross-Border Payments

Cross-border payments are the invisible engine behind your international checkout button. 

Behind every sale that crosses a border are a bunch of processes invisible to the seller and shopper, including currency conversions, regulatory issues, and bank approvals.

As global commerce intensifies, the market for these transactions is scaling fast. The global cross-border payments market is estimated to be worth $198.6 billion in 2024. It’s expected to more than double by 2034, reaching approximately $413.1 billion, driven by a consistent compound annual growth rate (CAGR) of 7.6%.

Let’s peel back the layers of cross-border payments and break down the essential elements that make international transactions work smoothly.

 

What are Cross-Border Payments?

Cross border payments are financial transactions that occur between parties based in separate countries, meaning the sender and recipient operate under different national financial systems. Here are a few examples:

• A customer in Germany buying a smartwatch from Amazon Japan; the transaction involves currency conversion from euros to yen.
• A freelance graphic designer in the Philippines getting paid in USD by a client in Canada via PayPal or Wise.
• A U.S.-based ecommerce brand sourcing eco-friendly packaging from a supplier in Vietnam, paying through a B2B cross-border bank transfer.

 

So, what is a cross border transaction? In simple terms, it’s a payment that crosses national boundaries, triggering a chain of processes that often involve:

• Currency conversion
• Regulatory checks
• Settlement through various banks and payment networks

 

For Amazon international sellers, cross-border payments are a core part of operations. Sellers need to receive funds in their local bank accounts, even when their customers shop from different parts of the world. 

This is where challenges like a heavy cross-border payment fee come into play. These charges—often labeled as a cross-border fee—are applied by banks, card networks, or payment processors for handling transactions across jurisdictions.

It goes without saying that cross-border transactions are crucial in today’s global marketplace. In fact, the Financial Stability Board (FSB) and the Committee on Payments and Market Infrastructures (CPMI) proposed a global roadmap to improve these payments. 

Initiated in 2020 and designed as a multi-year initiative running through 2027, the FSB and CPMI’s cross-border payments roadmap is guided by five key focus areas:

• Public and Private Sector Commitment
• Regulatory, Supervisory, and Oversight Frameworks
• Existing Payment Infrastructures
• Data and Market Practices
• New Infrastructures and Arrangements

The roadmap aims to resolve cross-border payments issues, including high costs, slow delivery, unpredictable fees, and limited transparency.

 

Cross-Border Payments vs Domestic Payments

Cross-border payments differ from domestic payments in several key ways, primarily due to the added layers of complexity involved when money moves between countries.

While domestic transactions typically occur within the same banking system, currency, and regulatory environment, cross-border payments must navigate the following factors:

• Multiple financial institutions
• Different currencies
• Time zones
• Jurisdiction-specific compliance requirements

 

These transactions often involve currency conversion, incur foreign exchange fees, and take longer to settle due to intermediary banks and anti-fraud checks.

Additionally, cross-border payments are more prone to failures or delays, making optimization essential for businesses engaged in international payments.

 

Key Components of Cross-Border Transactions

Here are the core components that power seamless cross-border payments for today’s businesses and consumers:

 

Payment Gateways and Global Processing Infrastructure

A payment gateway acts as the bridge between the customer’s payment method and the merchant’s bank. 

For ecommerce payments especially, choosing the right gateway can make or break your cross-border strategy. To reduce the friction of selling abroad, leading global payment processing providers offer features like:

• Fraud protection
• Currency handling
• Multi-country settlement

 

Payment Localization

To boost conversions, businesses must tailor the checkout experience to each market. Payment localization involves:

• Displaying prices in local currencies
• Offering region-preferred payment methods
• Using native language interfaces

 

Currency Conversion and Foreign Exchange Fees

When a buyer pays in a different currency than the seller’s, the amount must be converted. This is where foreign exchange fees come into play, typically charged by banks, card networks, or payment gateways. The amount charged can fluctuate based on multiple factors, such as:

• The region
• Payment method
• Service provider

 

For ecommerce businesses, minimizing these fees can make a big difference in overall profitability. After all, consumers are fee-conscious. Mastercard’s Borderless Payments Report 2023 reveals that 43% of global users say that lower fees for sending and receiving money are the most important factor when choosing a brand or platform for cross-border payments.

Compliance, Risk, and Settlement Processes

Cross-border transactions must adhere to a host of regional regulations. These regulations include the following standards:

• Anti-money laundering (AML)
• Know your customer (KYC)
• Data protection practices

 

Providers of cross border payment solutions often handle much of this compliance work.

 

Market Expansion Tools

Companies going global rely on tech platforms that support market expansion through features like:

• Multicurrency pricing
• Tax calculation engines
• Integrated logistics

 

The more efficient your international payment setup, the smoother your customer experience.

 

Top Platforms for Managing Cross-Border Payments

Here are some of the most popular cross-border payments platforms used by ecommerce ventures around the globe:

 

Stripe

Stripe is a go-to solution for global ecommerce brands, offering seamless international payments, multicurrency support, and payment localization tools. With Stripe Checkout and Connect, sellers can reach buyers in over 135 countries.

• Best for. Startups and online brands needing developer-friendly customization.

 

PayPal

PayPal is one of the most trusted platforms for cross-border payments, particularly among small businesses. It supports transactions in over 100 currencies and is widely used by international customers around the world. Sellers can also access working capital and dispute resolution features.

• Best for. Ecommerce stores targeting a broad, international customer base.

 

Wise

Wise offers transparent currency conversion and real-time exchange rates, helping sellers lower their cross-border payment fees. It’s popular for B2C and freelancer payouts, with a multi-currency business account for global operations.

• Best for. Small businesses looking to reduce hidden FX charges

 

BlueSnap

BlueSnap is built for global payment processing, offering features like smart routing, fraud prevention, and support for over 100 payment types. It also allows for embedded payments via API and checkout customization.

• Best for. Mid-sized businesses and growing ecommerce brands

 

Payoneer

Favored by Amazon international sellers and global freelancers, Payoneer enables cross-border fund transfers, virtual accounts in multiple currencies, and direct withdrawals to local banks.

• Best for. Marketplace sellers, remote teams, and suppliers needing flexible withdrawal options

 

The FXC Intelligence reported over 30 companies projected to earn $1 billion or more in cross-border payments revenue in 2024, including ecommerce-friendly platforms like Payoneer and Wise.

Meanwhile, Remitly and Corpay, typically used for remittances and B2B treasury and payroll solutions, respectively, were also among the fastest-growing companies within cross-border payment solutions.

 

Strategies to Optimize Your Cross-Border Payments

Here are key strategies that tackle compliance, tax and other financial implications of selling internationally, especially for cross-border ecommerce brands and Amazon Global Selling participants:

 

Streamline Tax Registration and VAT Compliance

Selling internationally means navigating a web of tax obligations, from VAT number in the EU to GST (Goods and Services Tax) in Australia. 

If you’re part of Amazon Global Selling, some regions require a valid VAT number―like the UK―to list products or avoid account suspension. Not registering properly can lead to unexpected fees, fines, or blocked payouts.

Proactively research your tax obligations in each target country. Use Amazon’s VAT Services (or a third-party tax platform) to automate filings and stay compliant.

• Actionable Tip. If you’re unsure where to start, consult AMZ Advisers to get expert guidance on your ecommerce business, including VAT registration to help reduce selling fees related to non-compliance.

 

Factor in Global Selling Fees and Currency Exchange Costs

Amazon applies various fees to international sellers, including Amazon Global Selling referral fees, fulfillment costs, and exchange rate fees when converting earnings. Many sellers overlook these in their pricing strategy.

Use Amazon’s FBA revenue calculator to estimate total costs across regions. Build these fees and potential cross-border payments charges into your pricing models to protect margins.

• Actionable Tip. Consider using Amazon’s local bank disbursement option (where available) to avoid unfavorable FX conversions and third-party banking fees.

 

Stay Ahead of Compliance and Regulatory Shifts

Cross-border transactions must comply with local financial laws, especially around anti-money laundering, know your customer rules, and transaction limits. Not complying properly can lead to frozen funds, chargebacks, or even blacklisting.

Work with a payment service provider or gateway that monitors regulatory updates and automates these processes during customer onboarding.

• Actionable Tip. Audit your payment flows annually and ensure your service provider complies with the latest regulations in every region you sell to.

 

Final Thoughts

Cross-border payments may happen in the background, but they carry front-line consequences for ecommerce businesses aiming to scale globally.

Whether you’re selling on Amazon or managing your own ecommerce website, success comes down to choosing the right partners, staying ahead of regulations, and building financial strategies that protect your bottom line.

 

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.

The post How to Optimize Your Cross-Border Payments appeared first on AMZ Advisers.

Am I Personally Protected from Liability When Selling Supplements on Amazon?

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Am I Personally Protected from Liability When Selling Supplements on Amazon?

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How Will the Vietnam Tariff Deal Impact Amazon Sellers in 2025?

The shipping container didn’t budge.

Three weeks of delays. A price increase that wiped out the seller’s margin. And no clear answer—just uncertainty.

That was the reality for many Amazon sellers navigating the tangled mess of U.S. trade tensions with China in 2024. But now, in July 2025, there’s a glimmer of clarity—and maybe even opportunity.

This week, former President Trump announced a significant tariff deal with Vietnam, easing tensions and offering a more favorable climate for U.S. importers. For Amazon sellers sourcing from Southeast Asia, this is more than news—it’s a potential turning point.

In this blog, we’ll explain exactly what this Vietnam tariff deal means for your Amazon business—and how to respond strategically, not just reactively.

What Is the Vietnam Tariff Deal (July 2025), and Why Does It Matter?

In early July 2025, during escalating trade tensions with China, former President Trump announced a formal agreement with Vietnam aimed at reducing tariffs on key consumer goods and expanding U.S.–Vietnam trade.

Source: Yahoo Finance Coverage
Source: New York Times: Trump Tariffs & Vietnam

This deal includes:

• Reduced or eliminated tariffs on electronics, apparel, furniture, and toys
• Preferential treatment for U.S. companies that shift production to Vietnam
• Supply chain investment incentives (including U.S. tax relief for select imports)

Why it matters for Amazon sellers:
If you’re sourcing from Vietnam—or considering it—your landed costs just dropped. This opens the door to lower prices, better margins, and faster lead times without risking Chinese tariff volatility.

Is Vietnam the New China for Amazon Sourcing in 2025?

Not quite. But it’s getting close.

Amazon sellers have spent years looking for “China alternatives.” In fact, we wrote about this in our high-ranking blog:
Top 10 Product Sourcing Alternatives to China in 2025

Vietnam consistently ranks in the top three. Here’s why:

• Competitive labor costs
• Port infrastructure investment
• A growing network of U.S.-friendly trade policies
• Better transparency in supplier communications

This new deal only strengthens Vietnam’s position—especially for Amazon sellers looking to protect their margins and reduce geopolitical exposure.

What Types of Products Benefit from the Vietnam Tariff Deal?

Based on the current trade agreement coverage, the following categories are expected to benefit:

• Consumer electronics
• Apparel and textiles
• Furniture and home decor
• Toys and baby products
• Tools and light industrial equipment

If your Amazon product falls into these categories and is currently sourced from China, it’s time to run a side-by-side cost analysis with Vietnamese options.

Use this moment to reassess your supply chain. Your margins might thank you.

“I Don’t Source from Vietnam—Should I Care?”

Yes, and here’s why:

1. Competitive pressure will shift: If your competitors move first, they could undercut your prices and steal Buy Box share.
2. Freight patterns will shift: Vietnam’s increased U.S. export volume will influence lead times, port congestion, and shipping costs across Southeast Asia.

Translation: You don’t have to source from Vietnam to feel the ripple effects. Staying informed protects your strategy.

How Can I Compare My Options Across Southeast Asia?

If you’re exploring new suppliers, don’t do it blind. Use this guide:
Sourcing & Fulfillment Companies Amazon Sellers Should Know in 2025

Here’s a simplified framework:

1. Request Quotes: Contact 2–3 Vietnamese suppliers via a trusted sourcing agent.
2. Break Down the Costs: Ask for itemized quotes including labor, packaging, MOQ, and lead time.
3. Compare Landed Cost: Estimate duties, shipping, and production costs to evaluate how different suppliers affect your overall margins.
4. Map the Timeline: Align lead times with your Prime Day, Q4, and holiday planning windows.

Use real-time profitability data and cost estimates to guide your sourcing decisions—so you’re acting on numbers, not just gut instincts.

What’s the Smart Move for Amazon Sellers Right Now?

Re-evaluate Your Top-Selling SKUs

If you’re paying tariffs on products from China, now’s the time to see if a Vietnamese supplier could match your specs and beat your margins.

Watch Inventory Velocity

If switching suppliers delays inventory, you risk OOS status and listing suppression. Use Seller Labs’ Restock App to forecast lead times and avoid costly gaps.
Watch how the Seller Labs Restock app works

Optimize Your Listings (First)

A supply chain shift only works if your product converts. Before switching suppliers, optimize your Amazon listing titles, bullets, and back-end search terms.
Fix Amazon Product Title Suppression in 2025

Why Seller Labs Is Your Competitive Edge

Here’s the truth: Every sourcing decision is a domino.

Most Amazon tools focus on the obvious: ads, keywords, rankings.

But Seller Labs gives you the end-to-end visibility to make smarter sourcing decisions:

• Profitability Insights at the SKU level to help optimize your margins
• Review Monitoring to catch customer sentiment after supply chain changes
• Restock Intelligence to ensure your supplier transition doesn’t cause stockouts—or worse, suppressed listings.

We don’t just tell you what’s happening. We help you act on it.

Final Thoughts: A New Era for Amazon Sellers

The Vietnam tariff deal isn’t a headline—it’s a window.

In 2025, Amazon sellers who move proactively will widen their margins, protect their listings, and outpace competitors who stay stuck in reactive mode.

The supply chain landscape is shifting. The question is: will your business shift with it?

Let Seller Labs help you navigate the new rules of global ecommerce.

Start Here

Explore sourcing alternatives in our Product Sourcing Blog
Optimize listings before you resupply → Fix Amazon Product Title Suppression
See how Seller Labs can help → Start Your Free Trial

The post How Will the Vietnam Tariff Deal Impact Amazon Sellers in 2025? appeared first on Seller Labs: Amazon Seller Software and Platform.

#455 – AI vs. Tariffs vs. Global Supply Chains: The New Rules of the E-commerce Game with Bernie Thompson

E-commerce enthusiasts and entrepreneurs, you’re in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon’s marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.

We’re not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.

As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you’re an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today.

In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss:

• 00:00 – E-Commerce Innovations With Bernie Thompson
• 03:06 – Fortunate Timing for Amazon Seller
• 08:59 – Navigating Tariff Challenges in the Electronics Category
• 11:35 – Rise of Chinese Brands in Electronics
• 20:32 – Challenges of Western Electronics Industry
• 25:31 – Challenges in Opening Chip Plant
• 26:57 – Strategies for American Manufacturing Competitiveness
• 31:08 – Navigating Global Electronics Manufacturing
• 32:04 – Technological Innovations and Global Competition
• 36:29 – Intellectual Property and Sourcing Strategy
• 43:56 – Manufacturing Support Discrepancy Between Countries
• 47:01 – Labor and Automation in China
• 52:20 – Impact of AI on Product Development
• 53:20 – Cultural and Mental Shifts in Business
• 58:00 – The Power of AI in Business
• 1:02:26 – Strategic Implementation of AI in Business

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Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

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AMZ Advisers | Your Trusted Amazon Consultant

AMZ Advisers is an Amazon consultant dedicated to helping brands doing $1M–$20M a year break through their next growth plateau.

Amazon is one of the most powerful ecommerce giants in the world, but even top-performing brands hit a ceiling when selling on Amazon. Growth eventually slows down due to rising Amazon ad costs, operational bottlenecks or expansion challenges, among other issues.

That’s where AMZ Advisers comes in. We’re an Amazon consulting business dedicated to helping brands doing $1M–$20M a year scale smarter and faster — using strategies we’ve developed across hundreds of accounts and millions in managed revenue.

Here’s how our team of Amazon consultants help brands break through their next growth plateau, and what makes our approach different.

 

About AMZ Advisers

Think about us as a full-service Amazon seller consultant. Since 2014, we’ve dedicated helping brands, manufacturers, and private labels achieve significant growth across Amazon in North America, Europe, and Asia.

Not only that, but our experts also specialize in online marketplaces like MercadoLibre and Walmart.

As of 2025, we operate in over 20 Amazon marketplaces worldwide, offering a comprehensive suite of tools and Amazon consultant services tailored to each region. Our efforts are powered up by over  45 professionals, who ensure a hands-on approach to boosting your success. 

No outsourcing here, but real and human support and expertise.

 

Our Core Programs

We don’t offer one-size-fits-all Amazon consultant services. Instead, we built three core programs around the biggest growth stages your brand faces.

 

New to Amazon

Our New to AMZ program is for brand owners looking to launch their Amazon careers. It’s also ideal for those who struggled with their first try at Amazon, but want to try again with the help of an expert. 

New to AMZ is an ideal choice for DTC brands, wholesalers, and manufacturers entering Amazon for the first time — especially those willing to invest in long-term growth.

Wev’e split the program into specific phases to guide our clients from initial setup to sustained performance on Amazon.

 

Market Intelligence

• Creating an initial high-level strategy
• Understanding Market Size/Scope
• Performing an SKU Audit to Identify Growth Opportunities
• Data on advertising by competitors
• Collection and analysis of revenue data of your competitors on Amazon

 

Account Setup

• Completing your Brand Registry on Amazon
• Product Compliance
• Product Category Approvals

 

Product Optimization

• Maximizing Future Average Order Value
• Improving CVR of Advertising
• Attracting NTB Customers
• Split Testing Graphics
• Increased % on Listing Traffic

 

Inventory Management

• Baseline campaigns ready for launch
• Identified Keyword opportunities
• Creative design for ads
• Establish Goals & Amazon KPIs

 

Rocked Launch

• Making your first big marketing push
• Increasing product sales and visibility
• New segment focus
• 1st report on results within Week 1
• Organic Ranking Increase for targeted keywords

 

Amazon Accelerator

Our Accelerator program is aimed to scale your business. It’s suited for brands already selling on Amazon and looking to increase their market share. Accelerator provides you with the key guidance and support you’ll need to surpass your growth plateau. 

The program includes services like: 

• In-depth market intelligence
• Campaign setup and optimization
• Product strategy
• Tailored growth plans

 

Another feature of Accelerator is its Optimization & Scale phase, which focuses on:

• Improve Advertising ROAS
• Improve Overall TACoS
• Improve Organic Sales

 

Thanks to our Accelerator program, we often see brands grow 30–50% in 90 days by fixing ad waste, improving listings, and expanding their catalog intelligently.

 

Global Expansion

Our Global Expansion program is for brands that are looking to go international on Amazon. It focuses on opportunity analysis, strategy development, localization, and operational support to facilitate your entry and scaling across the globe.

We’ve helped brands scale into Europe, Canada, LATAM, UAE, and Asia — often doubling their Amazon revenue in the process. Here are the benefit of our Global Expansion program:

• Lower monthly fee to ensure a lean business structure for your brand.
• Direct partnerships to facilitate collaboration and problem-solving dynamics.
• Vetted Partners, based on their quality, experience, and value.
• Efficient Communication to ensure swift problem-solving and faster results.

 

Note that before you enter the program, you must first take our Global Blueprint Development program. Think of it as an 8-week course, which includes a pre-screening assessment and phases. 

Our goal is to define the best market opportunities for you, highlight key got-to market partnerships, and create a plan for your global strategy. 

 

Hire Your Amazon Consultant Now!

We’re not just an ad agency. We’re full-service Amazon consulting experts. Here’s what sets us apart:

• Amazon growth-focused. Every strategy is built to increase your bottom line, not just your ad impressions.
• Hands-on execution. We don’t just make recommendations; we implement, optimize, and iterate.
• Ongoing strategy support. Your Amazon landscape evolves every month. So does our strategy.
  Proven systems. From listing builds to international expansion, we follow proven playbooks used on 200+ brands.

 

Start With a Free Audit

Not sure where to begin? Our Amazon Growth Audit is your starting point. In 30 minutes or less, we’ll analyze your:

• Ad efficiency and wasted spend
• Listing performance and keyword gaps
• Growth blockers in your operations
• Missed opportunities in international markets

 

You’ll walk away with a clear understanding of what’s holding you back — and what to do about it.

If our Amazon consulting services are a good fit, we’ll show you exactly how we can help. If not, you’ll still get actionable insights.

 

Authors

Esteban Muñoz is a writer, editor and content manager with several years’ experience in ecommerce and digital marketing. Over the years, he’s been able to help his associates grow by optimizing and creating in-depth content marketing strategies.

 

Jose Mena is the Growth Marketing Manager at AMZ Advisers. He focuses on developing and optimizing performance-driven strategies across sales, marketing, and operations to drive the company’s growth.

The post AMZ Advisers | Your Trusted Amazon Consultant appeared first on AMZ Advisers.

HTS Codes Explained for Ecommerce Sellers

HTS codes can be daunting, but they are an essential part of importing products.

Over two-thirds of small American businesses rely on imported goods, whether finished products or materials needed for manufacturing. When an ecommerce company imports these goods, it declares them using a harmonized tariff schedule (HTS) code.

If you’re one of these businesses, it’s a good idea to be familiar with HTS codes and how they will affect the importation process and the price you pay for goods and materials.

 

What Are HTS Codes?

HTS codes were first implemented by Congress in 1989. An HTS code is a system used to classify products for trade. When importing goods, HTS codes simplify customs and enforce trade regulations. 

Each code comprises seven digits, which can be numbers or names. You can find the different codes in the U.S. International Trade Commission’s website. 

The Trade Commission’s website divides countries and product classifications into categories (displayed as chapters). Currently, over 10,000 individual codes are assigned to specific items.

 

How Do HTS Codes Relate to Tariffs?

Since tariffs are taxes on imported goods, ecommerce owners can use the Trade Commission’s guide to find the corresponding code and the rate they must pay. 

Let’s say that tomatoes cost 3.9 cents per kilogram. So, businesses must pay the 3.9 cents/kg when importing from countries in the “General” category (countries that have normal trade relations with the U.S.). 

But the rate that businesses will pay varies between exporting countries. So, the pay rate can increase to 6.6 cents/kg when importing from countries in the “2” column (countries that don’t have normal trade relationships with the U.S.). 

The U.S. maintains free trade relations with specific nations, and businesses can find those countries in the “Special” column. In this example, if a business exports tomatoes from any country code in the “Special” column, they don’t need to pay a tariff. 

Who Needs HTS Codes?

Any seller importing products into the U.S. must classify their items with HTS codes for customs clearance. There are many misconceptions about this, given that many U.S. sellers think this is the responsibility of the exporting country. 

Even if you don’t import finished products, you must pay tariffs and use HTS codes and pay tariffs if you import any materials or goods used in manufacturing from another country. 

 

What Happens If You Use an Incorrect HTS Code

At the least, improper HTS codes can result in more duties than the tariffs you pay. However, severe cases can result in civil or even criminal penalties. Using the wrong HTS code can result in fees, shipping delays, and even the seizure of your shipment by U.S. border patrol agents. 

You can read the full penalties program on the U.S. Customs and Border Protection website. In addition to using incorrect HTS codes, there are penalties for misvaluing and misclassifying goods.

 

HTS vs HS Codes

HS stands for “harmonized system,” but how do HS codes differ from HTS codes? Like HTS, HS codes are applied to imported and exported goods. The main difference is that HS is a global classification standard, whereas HTS is a system used primarily by the U.S. 

The U.S. still uses HS codes to collect and analyze data, and this information is used to produce statistics. HS codes are six digits, though countries can add additional characters for more accurate classification. 

HS codes are updated every five years, so ecommerce businesses should regularly check the World Customs Organization (WCO) website to stay updated on current HS codes.

 

Tips When Using HTS Codes

Classifying imported goods can be challenging for new ecommerce businesses, especially knowing the potential penalties for misclassifying and misvaluing products. 

Here are essential tips for choosing the correct HTC codes every time:

 

Read the General Rules of Interpretation

The General Rules of Interpretation is one of the first documents you will encounter on the USITC website. Six rules cover different parts of the HTS classification. Reading this section to navigate this document and find the correct HTS code is essential.

 

Narrow Down Your Search

The HTS guide on the USITC website looks intimidating. Start your search by narrowing down the different chapters and subchapters. First, find the general category for your product. 

For example, if you’re importing leather bags and cases, start by looking in Chapter 42 (Articles of Leather). Scroll down, find the product you’re selling, and look at the column next to it to see if you must pay a tariff and how much.

It’s also integral to know how much of a tariff you’ll pay for each country. Free Trade Agreements for various countries can be found in the General Notes section.

 

Read the Notes

Every chapter has a notes section that further explains the goods in the chapter, all of the subcategories you may find, which items the chapter doesn’t cover, and more. It’s a good idea to read this section to ensure the correct products are in the corresponding chapter.

Submit a Request to Customs

There’s no reason to risk an incorrect HTS code, especially since Customs and Border Protection (CBP) is able to help. 

You can send a request detailing the items you will be importing. CBP will respond with a Ruling Letter, explaining how to classify your goods. It’s important to note that you must use the HTS code provided by CBP.

 

Hire an Expert

An ecommerce company can hire and outsource help from experts, such as customs brokers or an international shipping company. These professionals can guide you through the HTS policies and break down the entire procedure of importing your goods.

 

Tools and Technology

Sellers also have the option to use various tools to find the best HTS code. On the USITC website, sellers can search keywords related to their products to find the information or code they’re looking for. 

Many international shipping and freight companies offer tools to cover HS and HTS codes, duties and taxes in various countries, shipping internationally, machine learning technology automatically applying an HTS code, and other compliance best practices.

 

The Future of HTS Codes

There are always new developments in international trade, so eCommerce business owners should stay aware of new trends and updates in HTS codes. Here are some of the latest predictions:

• New trade agreements. Trade agreements constantly change. The U.S. may end free trade between countries or add new nations to its free trade agreement.
• Conflicts. HTS and HS codes change when there are geopolitical conflicts. Watch for any disputes that arise between nations.
• AI. Machine learning and similar technologies are expediting manual importation processes. All sellers should use AI tools now to stay ahead of the curve.
• Sustainability: The future of trade is green. Sellers should switch to eco-friendly product alternatives, which may come with lower tariffs.

 

FAQs

 

Is it necessary to be compliant with the HTS?

Yes, proper HTS codes are necessary. If you’re importing goods from other countries, compliance with the HTS means following the law.

 

Can HTS codes change?

Absolutely. Global trade is constantly changing, especially with the introduction of new products, advancing technology, and different laws and regulations in various nations.

 

What’s a Schedule B code?

Schedule B is also a U.S. classification system, but it tracks exports from the U.S., whereas HTS codes track imports and whether or not a tariff must be applied.

 

Are You Struggling With HTS Codes?

Stakes are high for businesses to use the proper HTS codes. If your company imports products from other countries, you should understand the basics of HTS codes and correctly identify your goods for CBP.

If you’re struggling to find the right HTS code, we offer different services to improve your trade strategy. Reach out to learn more about our global expansion program.

 

Author

Stephanie Jensen has been writing ecommerce content for seven years, and her copy has helped numerous stores rank on Amazon. Follow her on LinkedIn for more insight into freelance writing and creating high-quality content.

The post HTS Codes Explained for Ecommerce Sellers appeared first on AMZ Advisers.

How to Boost Sales with a PIM System

For sellers, a PIM system (product information management) can spell the difference between confusing spreadsheets and a streamlined ecommerce engine.  

Think of it this way: the system can help shoppers find exactly what they’re looking for, resulting in faster checkout and fewer returns.

Nearly one in three shoppers abandon their carts because the product descriptions fail to deliver. And when 46% of customers say not being able to touch or feel a product is the biggest downside of online shopping—and another 45% worry they can’t trust its quality—you can’t afford to have vague product information. 

This is where the right PIM system shines, making sure every listing is conversion-ready. 

 

What is Product Information Management?

Product information management (PIM) is a framework or approach that helps businesses handle all the data needed to market and sell their products. A PIM system guarantees that your product content stays consistent across all the platforms where it’s displayed, including:

• Titles
• Specs
• Images
• Descriptions
• Prices

 

PIM helps keep your product information accurate, thorough, and uniform across every platform where it appears.

 

What is a PIM System?

A PIM system serves as a central hub for gathering, managing, enhancing, and sharing product information across all your sales and marketing platforms. Think of it as your master control center for everything from product names and specs to images, pricing, translations, and compliance info.

The need for efficient product data management is rising rapidly. In 2021 alone, the global PIM market was valued at over $10.9 billion. Projections show it’s not slowing down anytime soon, with an expected compound annual growth rate of 14.53% in the coming years. 

How does a PIM system work? 

First, a PIM system pulls data from multiple sources, such as your:

• Enterprise resource planning (ERP)
• Suppliers
• Spreadsheets
• Internal teams

 

It then helps you clean and enrich that data with standardized formats, localized content, SEO-friendly descriptions, and digital assets like photos or manuals.

Once your product catalog is complete and polished, the system pushes that content out to your ecommerce platform, marketplace listings, print catalogs, or wherever else it’s needed.

One of the most valuable PIM features is integration with tools like Shopify, Magento, BigCommerce, and Amazon. This allows you to avoid duplicate entries, reduce human error, and launch or update listings faster.

 

The Role of PIM Systems in Ecommerce Success

Here’s why more brands are turning to product information management software to boost their ecommerce business:

• Centralized product content. A product information management software allows you to keep all their product data—descriptions, images, pricing, specs—in one place, making updates faster and easier.
• Multichannel consistency. With product information management solutions, you can ensure that your product listings are accurate and aligned across websites, marketplaces, social media, and print catalogs.
• Faster time-to-market. You can launch new products or update existing ones without delays caused by manual data entry or approval bottlenecks.
• Improved collaboration. Teams from marketing to merchandising can work on the same data simultaneously, reducing miscommunication and duplicated work.

 

The best PIM software can help you reduce errors and returns by ensuring every product listing is consistent, complete, and accurate across all your channels. That matters more than ever when you consider that 64% of ecommerce returns happen because the product doesn’t match its description.

It’s clear: sloppy or unclear product data is a profit killer. A strong PIM system tackles these issues head-on by standardizing content and delivering reliable product information.

 

How to Choose the Right PIM Software

With so many solutions on the market, finding the best PIM system for your business can be a daunting task. Here are a few things to look for when evaluating PIM options:

• User-friendly interface. Your team should be able to use it without needing constant technical support. A clean, intuitive dashboard can save hours in training and onboarding.
• Robust data import/export capabilities. The system should support bulk uploads, flexible templates, and automatic syncing with your ERP, CMS, and other tools.
• Strong digital asset management (DAM). Look for features that make it easy to manage and attach images, videos, spec sheets, and other media to your product listings.
• Localization and translation tools. If you’re selling in multiple regions, your PIM should handle different currencies, languages, and regulatory requirements.
• Omnichannel support. Make sure the PIM system can push product data to all your sales and marketing platforms. This kind of integration has become essential as more brands embrace omnichannel selling.

 

The omnichannel retail commerce platform market is experiencing rapid growth, with estimates showing it could climb from $6.57 billion in 2024 to $7.52 billion in 2025.

What’s driving that surge? A mix of rising mobile commerce, real-time inventory expectations, and a stronger focus on consistent customer experience. A reliable PIM system helps you meet those demands by keeping your product information aligned and up to date across every touchpoint.

 

PIM Pricing: What to Expect

The right PIM system isn’t just about managing data but unlocking your brand’s ability to scale, sell faster, and serve customers better.

Various factors can affect the pricing for a PIM system, including the following:

• Size of your business
• Number of products you manage
• Features you need 

 

That said, there’s also no one-size-fits-all model. Some solutions charge per user, some per number of SKUs, and others offer tiered plans based on functionality or integration options.

Here’s a simplified overview of what you can anticipate:

• Entry-level PIM software. These are often geared toward small businesses or startups and may start around $50 to $500 per month. They typically include core features like product data management and basic channel integration.
• Mid-tier plans. For growing ecommerce businesses handling thousands of SKUs across multiple platforms, pricing can range from $500 to $2,000 per month, depending on user seats, API access, and workflow tools.
• Enterprise-level solutions. These are built for large organizations with complex catalogs, international operations, or custom integration needs. Pricing here is often custom-quoted, sometimes exceeding $50,000 per year.
• Open-source options. Platforms like Pimcore offer free community editions, but keep in mind you’ll need developer resources to set up and maintain them.
• Hidden costs to consider. Implementation, onboarding, custom integrations, and training can all add up, especially for enterprise-level tools. Certain providers may apply additional fees for advanced capabilities such as digital asset management, language localization, or enhanced support services.

 

Examples of PIM Systems

Different PIM vendors cater to different business sizes, industries, and levels of technical expertise, so the best choice depends on your unique needs.

Here are a few standout PIM examples worth exploring:

 

Salsify

Salsify combines product information management (PIM) with product experience management (PXM), equipping brands with the tools to build, refine, and distribute engaging content across various digital channels

• Ideal for. Medium to large brands selling across marketplaces, retailers, and D2C channels.
• Pricing. Starts around $1,500 a month, with custom enterprise quotes depending on catalog size and features.

 

Akeneo

Known for its intuitive interface and strong open-source foundation, Akeneo is a great fit for mid-sized to large companies. It offers flexible workflows, product enrichment tools, and powerful import/export features.

• Ideal for. Mid-sized to enterprise-level companies needing open-source flexibility or enterprise-grade SaaS.
• Pricing. Akeneo’s Community Edition is free and open-source, while its Growth Edition starts at around $25,000 per year. They also offer an Enterprise Edition with custom pricing based on catalog and feature needs.

 

PIMworks

Built specifically for ecommerce sellers, PIMworks focuses on automation, collaboration, and integration with platforms like Shopify and Magento. It’s a solid choice for businesses that want a lightweight but scalable solution.

• Ideal for: Small to medium-sized ecommerce brands, especially those using Shopify, Magento, or WooCommerce.
• Pricing: Starts at approximately $500 a month, with custom plans for larger catalogs.

 

Pimcore

As an open-source PIM system, Pimcore is among the highly customizable PIM solutions ideal for teams with in-house developers. It goes beyond product data to include content management, digital asset management, and even customer data capabilities.

• Ideal for. Tech-savvy teams with developer resources, needing a flexible, customizable solution.
• Pricing. The Community Edition is free and open-source, while the Enterprise Subscription is offered at custom pricing.

 

Final Thoughts

As consumers grow more demanding and ecommerce competition tightens, businesses can’t afford to rely on outdated spreadsheets. 

A reliable PIM system can be a game-changer for brands that want to scale with confidence, reduce costly mistakes, and deliver a consistent product experience across every channel.

From reducing returns to speeding up time-to-market, the right product information management software empowers your team to do more with less friction.

If you’re unsure where to start or need help implementing a solution that aligns with your operations, AMZ Advisers can help. Our  experts specialize in ecommerce strategy to maximize efficiency and profitability.

 

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce and data analytics.

The post How to Boost Sales with a PIM System appeared first on AMZ Advisers.

Make the Amazon Dynamic Pricing Strategy Work for You

Have you ever noticed your favorite items on Amazon shift subtly over time? That’s dynamic pricing at work.

For shoppers, these small price changes may not be significant. But for sellers? It can be the deciding factor between staying in business and falling behind. 

If you’re new to the idea of dynamic pricing, you’ve come to the right place! Let’s peel back the layers of the Amazon dynamic pricing strategy and how you can make it work for you.

 

What is Dynamic Pricing and Why Does it Matter?

Dynamic pricing is the process of adjusting product prices in real-time based on shifting variables. These variables may include things like:

• Demand
• Competition
• Stock levels

 

Instead of setting a fixed price, businesses―especially in fast-moving online marketplaces like Amazon―let data guide how much a product costs at any given moment. The aim is to boost earnings without losing your edge in the market.

Dynamic pricing offers multiple price points based on critical factors, according to FourWeekMBA: 

At the core of dynamic pricing is algorithmic pricing, where machine learning models take over the guesswork. These algorithms analyze everything from your competitors’ listings to customer behavior and sales trends. It’s smarter and faster than any manual method, especially if you’re trying to keep up with Amazon’s near-constant repricing. 

In addition, algorithmic pricing is deeply tied to price elasticity, or how sensitive customer demand is to a change in price. For instance, if shoppers will still buy your product at $4.99 instead of $4.00, why not earn a little more?

 

Dynamic Pricing vs. Price Gouging

Still, not everyone is sold on the concept. A survey found that 44% of U.S. adults said they believe dynamic pricing is just another term for price gouging. 

The irony? Many consumers benefit from lower prices during slow sales periods and never even realize it. 

To be clear, there is a difference between the two concepts in price adjustment:

• Dynamic pricing is a legitimate strategy where prices go up or down based on real-time factors like demand, competition, or inventory. It’s commonly used in ecommerce, airlines, hotels, and ride-hailing services to stay competitive and maximize revenue. 
• Price gouging, in contrast, involves raising prices to unfair levels, often during emergencies or times of high demand. Think of it as raising the price of bottled water during a typhoon. It’s often illegal in many regions.

 

How Amazon Uses Dynamic Pricing

Amazon is constantly adjusting prices across millions of products using a deeply engineered automated pricing system.

At the heart of the Amazon pricing strategy is real-time competitor analysis. Here’s how it works:

• The algorithm tracks what similar sellers are charging, how fast items are selling, and even factors like stock availability, shipping times, and customer reviews.
• Based on that flood of data, prices shift, sometimes dozens of times a day, to stay just low enough to attract the sale, but high enough to protect margins.

 

Amazon’s pricing method is quick, adaptable, and largely unnoticed by the average shopper. They reflect the constant tug-of-war happening behind the scenes, including factors like:

• Seller performance metrics
• Competitor pricing shifts
• Inventory levels and restock frequency
• Customer demand trends
• Seasonal or promotional timing
• Shipping speed and fulfillment method (FBA vs FBM)
• Product page conversions and traffic
• The specific hour or day when shoppers are most active or likely to make a purchase
• Buy Box eligibility and rotation
• Price parity with other platforms

 

For third-party sellers, this creates both a challenge and an opportunity. If your product is priced too high, Amazon’s algorithm might skip it in favor of cheaper options. If it’s priced too low, you risk shrinking your profits. That’s why adopting automated pricing tools—especially ones that can respond to competitor activity as quickly as Amazon does—is essential.

 

Strategies to Compete with or Adapt to Amazon’s Pricing Model

With the right tools and mindset, you can tap into the same smart tactics used in Amazon price optimization, and turn dynamic pricing into an advantage rather than a threat.

Here are practical strategies to help you compete with or adapt to the Amazon pricing strategy:

 

Use Repricing Tools That Work for You

Repricing tools automate price changes on your listings to respond to real-time market conditions. Tools like Repricer Express help sellers stay competitive without manually updating prices all day.

Make sure you choose a tool compatible with Amazon or other marketplaces you may be using, such as eBay. Once you connect your seller account and sync your product catalog, you can set your pricing rules.

• Actionable Tip. Start with a small batch of products before rolling out repricing rules across your full catalog. This allows you to identify problems early and adjust your strategy with confidence.

 

Outsmart Your Competition

Simply matching your competitor’s rates isn’t enough. Data tells us that there are other factors that influence consumer behavior other than product price. These factors include reliable shipping, payment security, accurate descriptions, return policies and customer reviews.

Instead of blindly matching prices, optimize your offer by leveraging unique selling points; for instance: 

• Better ratings
• Product bundling
• Faster fulfillment

 

To do this, you first need to audit your listings. What makes your offer more appealing? Then, analyze your competitors. Adjust pricing only when your product lacks a clear advantage. It’s also a good idea to highlight differentiators in your product description and images.

• Actionable Tip. If you’re not sure how to position your listings for maximum impact, consider working with a team like AMZ Advisers. Our Amazon account management services can help you showcase the qualities that make your product worth more, so you compete based on value, not just price. 

 

Set Strategic Price Floors and Ceilings

To avoid shrinking profits in a pricing war, you can define minimum and maximum price limits in their repricing setup.

To do this, calculate your breakeven point, including your Amazon fees, shipping, and product cost. Then, set your minimum price above breakeven to stay profitable. After which, define a max price for when your competition runs out of stock or demand surges.

• Actionable Tip. Revisit your price boundaries monthly. Market conditions and Amazon fees change regularly—so should your thresholds.

 

Monitor Competitor Activity Regularly

Amazon’s algorithm constantly responds to competitors. That said, staying aware of their movements helps you react before you lose the sale.

Here are a few ways to monitor your competitors:

• Track top competitors for your main SKUs.
• If you’re using repricers or third-party tools, set up competitor alerts.
• Watch for stockouts, review dips, or sudden price changes.
• Adjust your pricing, bundling, or pay-per-click (PPC) bids accordingly.

 

For instance, if your top competitor’s inventory goes out of stock and you get notified through your alerts, you can adjust your pricing while still dominating the search results.

• Actionable Tip. Even without third-party tools, you can stay ahead by creating a simple competitor tracker sheet. Set a weekly reminder to check prices, reviews, and stock levels on your top competing listings. Small, consistent check-ins can make a big difference in catching opportunities others miss.

 

Risks of Dynamic Pricing (and How to Avoid Them)

Just like any other process in ecommerce, dynamic pricing can have its downsides. Here are some key risks to watch out for—and how to manage them:

 

Price Volatility Can Hurt Customer Trust

An Amazon price change once in a while might go unnoticed, but when it happens on a regular basis, shoppers may see it as unfair or inconsistent. This could lead to reduced trust or cart abandonment, especially if a buyer notices a product they purchased last week is now cheaper.

• How to avoid it. Set tighter rules in your repricing tool to control how often and how drastically your prices fluctuate. Try to limit visible changes within short timeframes to avoid confusing loyal customers.

 

The Race to the Bottom

One of the biggest dangers of dynamic pricing is the temptation to constantly undercut the competition. This can shrink margins fast, and once the standard is set, it’s hard to go back up.

• How to avoid it. Establish a clear price floor based on your cost and desired profit margin. Refrain from always being the lowest-priced offer; instead, aim to be the best value, factoring in shipping speed, reviews, and bundle offers.

 

Violating Amazon’s Fair Pricing Policy

Amazon closely monitors listings for what it considers “unfair pricing.” If your prices spike too high compared to other sellers or other platforms, you could lose the Buy Box or get suppressed from search results altogether.

• How to avoid it. Understand and follow Amazon’s pricing parity guidelines. Monitor your prices not just on Amazon, but across all sales channels to avoid triggering the Amazon effect.

 

Make Dynamic Pricing Work for You

Dynamic pricing can be a powerful lever that can either grow your Amazon business or quietly chip away at your profits if you’re not paying attention. The key isn’t to fear it, but to use it with intention.

You don’t need to change prices every minute, but you do need to stay responsive. Whether you’re using automation or managing prices manually, a smart approach to dynamic pricing can give you the edge you need to protect your margins and build a brand that lasts.

 

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce and digital marketing.

The post Make the Amazon Dynamic Pricing Strategy Work for You appeared first on AMZ Advisers.