ICAP for Amazon: The 10-Minute System to Fix Impressions, Clicks & Conversions
Key Takeaways
ICAP explained (Impressions, Clicks, Add to Cart, Purchases) and why it beats guesswork.
Benchmarks that matter (CTR, Unit Session %, Buy Box %, ACoS) + safe starter targets.
A free ICAP Dashboard (Excel/Sheets) that auto-flags bottlenecks and tells you what...
Chinese Amazon Sellers Face New Tax Reality — And a Reckoning for Marketplace Fairness
A Major Policy Shift Becomes Reality
After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3 2025—is due October 31 2025.
This isn’t a...
Having trouble uploading bulk asins for brand story
I created my brand story using the new shoppable one. I’m having trouble getting my asins to upload and work though. I have over 1000 asins and it just goes into bulk upload but never really does anything after that. So I broke it down into smaller segments to upload....
Having trouble uploading bulk asins for brand story
I created my brand story using the new shoppable one. I’m having trouble getting my asins to upload and work though. I have over 1000 asins and it just goes into bulk upload but never really does anything after that. So I broke it down into smaller segments to upload....
Should Businesses Be Concerned This Holiday Season About the Rise of AI Agents in Fraud?
We heard the news during this year’s back-to-school shopping rush that malicious AI agents took advantage of seasonal deals and promotional campaigns to gather valuable intelligence, which includes learning customer behavior, probing the limits of fraud detection...
Should Businesses Be Concerned This Holiday Season About the Rise of AI Agents in Fraud?
We heard the news during this year’s back-to-school shopping rush that malicious AI agents took advantage of seasonal deals and promotional campaigns to gather valuable intelligence, which includes learning customer behavior, probing the limits of fraud detection...
My used books aren’t showing up?
I’m just trying to sell a few books that I’ve had laying around the house. It looks like I’ve added them correctly, but when I visit the main page for the book, my listings don’t show up in the “See All Buying Options” or “Other...
My used books aren’t showing up?
I’m just trying to sell a few books that I’ve had laying around the house. It looks like I’ve added them correctly, but when I visit the main page for the book, my listings don’t show up in the “See All Buying Options” or “Other...
#470 – The Great Shift: Why the Next 24 Months Will Redefine Amazon Seller Success
Join us on this episode as we explore the journey of Anthony Cofrancesco, a trailblazer in the e-commerce industry. Listen in as Anthony recounts his experiences from founding a conversion optimization agency for Amazon sellers to becoming a prominent speaker and e-commerce...
Don’t have money to pay balance
TLDR: Will Amazon wait until next settlement date to attempt a charge to pay a negative balance AFTER it failed today? If not, will I lose access to account leaving me unable to ship open orders?
Ran into some tough times and the timing around an ad invoice has made it so...