#387 – Embracing Puerto Rico’s Tax Haven & Fortifying E-Commerce Strategies with Michael Kaufman
Michael Kaufman takes the mic on the AMPM podcast, inviting us on his entrepreneurial journey to Puerto Rico, where tax incentives beckon and lifestyle transformations await. As he unpacks his journey, it’s not just the fiscal perks that captivate; it’s the art of brand elevation through savvy product insert use and the roll-out of fresh, market-shifting products. Whether it’s a strategic business shift or a deep dive into the personal transformation that comes with island living, Michael’s tale is a masterclass in leveraging locale for life and profit.
The entrepreneur ecosystem within Palmis Del Mar emerges as a crucible of innovation, mingling American and European expats in a melting pot ignited by Puerto Rico’s Act 60. This chapter unfurls a tapestry of life-changing networking events and investment strategies, all while navigating the nuances of Amazon deliveries in this unique locale. Michael and Kevin explore the full spectrum of community wealth—from multimillion-dollar homes to accessible condos—showing that a tropical tax haven is not just a pipe dream for the ultra-rich.
We round off our spirited session with actionable insights into Amazon selling strategies that keep product margins robust, the ins and outs of warranty claims automation, and the underestimated might of a well-curated email list. We also sneak a peek at Register, our beta warranty service aimed at simplifying life for Amazon sellers, and drop a hint about the upcoming Billion Dollar Seller Summit in Hawaii. This episode is a great resource for those looking to build a brand so recognized it negates the need for personal pitching—where your reputation precedes you.
In episode 387 of the AM/PM Podcast, Kevin and Michael discuss:
02:52 – Tax Advantages of Moving To Puerto Rico
06:33 – Splitting Time Between Michigan and Puerto Rico
09:42 – Amazon Entrepreneur Community in Puerto Rico
11:43 – Affordable Real Estate in Entrepreneur Community
15:18 – Strategic Tax Benefits in Puerto Rico
19:13 – Managing Seasonal Inventory Challenges
21:01 – Strategies for Higher Product Margins
27:29 – Product Warranty and Marketing Strategy
32:02 – Streamlining Warranty Claims Process
35:41 – Warranty and List Building Automation System
37:09 – Leveraging Email Lists for Product Launches
41:04 – Product Accessibility and Opt-in Strategy
48:43 – Streamlining Warranty Registration for Amazon Sellers
50:20 – Brand Building and Consulting Programs
54:20 – Kevin’s Golden Nugget Tip
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