I’ll try to be clear and keep it short as short as possible. I have a registered copyright (5+ years ago) for my book type product, registered brand trademark (last year), and am in the Amazon Brand Registry program.

In the last few months, a Chinese seller has exactly copied the text content and graphic design of my product. When I mean copied, it is the same exact text on all pages, no paraphrasing. Same design layout etc.

And here’s the kicker… at least 3 MORE random chinese sellers have already copied the first counterfeit listing, badly photoshopped out the 1st counterfeit’s title/logo/watermark, and have separate listings on Amazon for their copies. (Actually I believe it is one unknown Chinese manufacturer making these, and the sellers are just getting them from that mfr.)

I filed a copyright infringement notice/report through Amazon Brand registry for the main counterfeit. It was approved and took down the infringing listing. A few days later, they have now filed a counter-notification. The counter-notice used generic text “good faith belief that material identified was due to a mistake or misidentification.” etc

On their counter-notice, The “full legal name” they signed and entered into the form is only a single, first name (likely fake)

The mailing address is in Shenzen China.

My question is:

I’ve searched but didn’t find any posts with good, specific information about this.

I understand the common answer is going to be “file a lawsuit.” If so, I’m hoping for some data points on how that has worked for others in the past when the counter-notice is from what seems to be a fake person in China…

Any chance I could contact Amazon Brand Registry, have them look at the counter-notice and see its a fake person? They put their “full legal name” and legal digital signature as a common english first name like “David” Any other routes to proceed with through Amazon on this? A simple glance at the product photo shows the exact text is copied word for word. If I did have to file a lawsuit, with my copyright registered years ago, and very straight forward infringement, easy to prove at a glance, any tips on the cheapest route to proceed with that, based on A: the chinese seller is going to just disappear and is probably already using a fake name and B: there’s already multiple other sellers selling the same counterfeit copy on Amazon

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