#410 – When Does Price Really Matter on Amazon with Chad Rubin
Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad’s commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.
Chad’s story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from.
But Chad’s contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber’s surge pricing and exploring their impact on profitability. Whether you’re an e-commerce novice or a seasoned seller, Chad’s expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business.
In episode 410 of the AM/PM Podcast, Kevin and Chad discuss:
08:17 – Evolution of Aftermarket Parts Industry
11:09 – Constant Innovation in E-Commerce Business
13:39 – Challenges of Protecting Intellectual Property
18:47 – Evolution of Prosper Show Conferences
18:48 – Entrepreneur Launches Various Business Ventures
24:12 – Evolution of International Seller Conference
29:45 – The Truth About E-Commerce Conferences
35:10 – Advanced Pricing Strategies for E-Commerce Sellers
39:59 – Enhancing E-Commerce Pricing Strategies
40:43 – Effectiveness of Static Pricing Strategy
46:03 – More Strategies for E-Commerce Success
51:52 – Kevin King’s Words Of Wisdom
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