#468 – Stop Competing on Price & Start Building a Brand That Belongs in Retail Stores
What if the key to transforming your e-commerce brand into a retail powerhouse lies in understanding the nuances of today’s retail landscape? Join us for an insightful conversation with Yohan Jacob from Retail Bound as we challenge common misconceptions Amazon sellers hold about retail. Discover how the post-COVID-19 era has created opportunities for online brands to thrive in physical spaces, with retailers integrating enhanced online experiences and buy online, pick up in-store models. We’ll uncover the strategies behind pricing consistency across platforms and how a strong online presence can serve as a stepping stone to retail success.
Ready to master the marathon that is retail success? We dive deep into the transition from crowdfunding to the big leagues of traditional retail, revealing the strategic planning needed for product packaging, pricing, and marketing in environments like Best Buy, Walmart, and Costco. Through Yohan’s expert lens, learn about the importance of understanding margins, price points, and product derivatives, and how these factors can be leveraged to thrive amidst fierce competition. Hear real-world examples of how brands have navigated these challenges, ensuring their place on the shelves of major retailers.
But the path to retail success isn’t just about getting onto the shelves; it’s about staying there. We tackle the financial intricacies of working with large retailers, from managing extended payment terms to financing purchase orders. Yohan shares valuable insights into the unique world of platforms like QVC and HSN, where product demonstrations are key. Plus, discover practical advice on breaking into the market through smaller channels, honing your craft before taking on the giants. Whether you’re an e-commerce seller ready to expand or an Amazon aficionado eager for new opportunities, this episode is packed with actionable strategies and expert advice to elevate your retail game.
In episode 468 of the AM/PM Podcast, Kevin and Yohan discuss:
- 00:00 – Navigating Retail for E-Commerce Sellers
- 04:37 – Changing Attitudes Towards Online Retailers
- 07:57 – Challenges of Crowdsourced Product Manufacturing
- 09:42 – Navigating Retail Margins and Strategies
- 13:45 – Retail Pricing Strategies and Brand Derivatives
- 18:01 – Preparing for Retail Success
- 24:05 – Understanding Retail Economics and Margins
- 27:46 – Consumer Electronics Profit Margins and Costs
- 30:23 – Retailers’ Margin and Product Strategy
- 37:50 – Handling Retail Transitions and Liquidation
- 42:03 – Exit Strategy for Seasonal Products
- 42:32 – Navigating Retail Payment Terms and Strategies
- 48:31 – Retail Financing and Distribution Strategies
- 54:51 – Exploring Trade Shows for Business Growth
- 58:11 – Utilizing Brand Exposure for Retail Expansion
- 1:02:09 – Retail Growth Strategies for E-Commerce
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
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