#483 – TikTok Shop Advertising & Promotion Guide
Audio version above. Video version below
TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”
You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.
The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.
In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:
- 00:00 – Introduction
- 01:05 – Why TikTok Matters More In 2026
- 02:25 – TikTok Ads Versus Amazon PPC Differences
- 03:25 – Tamara’s TikTok Shop Background And Experience
- 04:45 – Why TikTok Sales Are Not Instant
- 06:30 – Start With TikTok Profile Before Shop
- 08:10 – Video Content Strategy And UGC Basics
- 10:20 – Build Followers And Brand Trust
- 12:10 – Affiliate Outreach And Creator Collaboration Tips
- 14:30 – GMV Max Setup Creatives And Budgets
- 18:55 – Sending TikTok Traffic To Amazon
- 22:45 – Reviews Creators Commissions And Tools Q&A
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