A Pattern I Keep Seeing: Sellers Struggling More With Setup Than Selling

Lately I’ve noticed something interesting across a lot of new Amazon FBA questions.

A surprising number of people aren’t stuck on ads, rankings, or even product choice… they’re stuck just trying to get set up. Things like account verification getting rejected, Brand Registry issues, compliance documents not being accepted, or accounts getting flagged before they even launch.

It feels like the barrier to entry has quietly shifted.

A few years ago, the main challenge was finding a product and getting sales. Now, even getting fully approved and operational can be a hurdle if your documents, structure, or setup aren’t perfectly aligned with Amazon’s requirements.

What stands out is that many of these issues aren’t about business skill, they’re about process. Small mismatches in address formatting, invoices that don’t meet Amazon’s standards, or unclear supplier relationships can block everything.

So before even thinking about scaling, a lot of sellers are dealing with just getting through the door.

Curious if others have felt this shift too. Was your biggest challenge actually selling… or just getting your account and listings fully approved?