Advertising a related product on my book’s amazon page

I’m the author of a book series and am currently new to selling products on Amazon. I’d benefit a lot from the ability to advertise the sequels from the same series on my book’s Amazon page. Can I do this with Amazon ads? In other words, when setting up my product page, can I choose another one of my products to be advertised on that page specifically? How does it work? Thank you.