Amazon Asking for Transparency Serial Number – But Other Sellers Aren’t?

Hey fellow sellers,

I’m facing a weird issue and was wondering if anyone else has experienced this.

I’ve been selling a particular ASIN (Okaya brand) on Amazon India. Everything was fine until April 28th, when I suddenly received an email from Amazon asking me to submit a Transparency serial number for the product.

I checked with the Okaya (brand) team, and they have no idea about any Transparency codes. What’s more confusing is that other sellers are still selling the same ASIN without any issue or code submission requirement.

• I’ve already listed and sold a few units in April without problems. • No brand gating or performance warnings on my account. • I’ve submitted valid purchase invoices in the past. 

Is Amazon selectively enforcing Transparency code requirements? Or is this a system glitch? Would appreciate any insights from sellers who’ve faced something similar.

Thanks in advance!