Amazon Back to School 2025: Repricing Tips

Some Amazon sellers find their winning products by simply following what’s already selling well. If you’re new, a little data from other sellers may help. In July, Jungle Scout tracked these fastest growing ASIN categories as Back-to-School season peaked:

NRF data shows electronics and “co-living” essentials like laptops and noise-canceling headphones are big-ticket sellers. Apparel was also a winning category, with K-12 shoppers spending $249 and $169 on shoes.

If you’re truly at a loss for what to sell, try “storefront stalking”, where you browse other sellers’ storefronts, identify their best sellers, and then use sourcing tools to find and price similar products for your portfolio.

When you’ve found a potential product to sell, make sure it:

• Has an Amazon Best Sellers Rank under 200K

• Can deliver at least 30% ROI after fees, taxes and shipping

• Is profitability based on today’s pricing

• Can be verified with tools like SellerAmp which also lets you reprice on-the-go with BQool.

When you integrate SellerAmp with BQool you’ll see live cost, ROI and real-time sales data from Keepa as you scan.

With shoppers rushing to finish their lists, speed matters. If your products are already in Amazon’s warehouses, stick with FBA. But if you’re sourcing now, remember that FBA inbound shipping can take 6-10 days, and sometimes longer, long enough for school to already be in session.That’s where FBM shines, you can ship as soon as an order comes in.

Amazon expert Flips4Miles suggests:

• Offer free economy/standard shipping

• For next-day or two-day delivery, charge $30 + $1 per pound to protect your margins

• For FBM sellers: Match the Buy Box using BQool’s AI Match Buy Box rules (available on $50+ plans)

• For FBA sellers: Test your profit ceiling by pricing slightly above the Buy Box

• Set strong Min/Max prices: Keep minimum prices at 30% ROI and adjust regularly to protect margins.

• Leverage AI Sales Maximizer to clear stock quickly: Ideal for small, low-cost items like school supplies, this rule focuses on boosting sales volume over profit margin. It’s especially useful for moving high-volume or aging inventory, as well as perishable goods that need to sell fast.

• Test new products with AI Equalizer: If you’re unsure how a new listing will perform, this mode balances sales velocity with profitability, helping you find the right price point while gathering market data.

• Use BQool’s Price Looping once you control the Buy Box: When your position is secure (e.g., fewer than 10 sellers on the listing), enable BQool’s Price Looping to raise prices strategically up to 8x daily and maximize margins.

• Bundle related products to increase sales velocity, such as pairing notebooks with pens or water bottles with Tupperware for packed lunches.

• If you have A+ content, highlight free shipping codes or create a Back-to-School-themed page featuring your best offers.

• Reposition products and use keyword-rich titles like “Back-to-School Essentials” to capture seasonal search traffic.

• Use coupons or “Buy One, Get One” deals to encourage larger basket sizes, especially for consumables like school snacks or art supplies.

1. When is the Amazon Back-to-School shopping season in 2025?
   The Amazon Back to School season typically peaks from August 5 to August 20, but shoppers begin searching for deals as early as mid-July. Last-minute purchases can continue into late August.
2. What are the best products to sell during Amazon Back-to-School?
   Top-selling categories include pencil cases, backpacks, glue sticks, folders, supply kits, colored pencils, notebooks, and highlighters. Electronics such as laptops, noise-canceling headphones, and co-living essentials also see strong demand.
3. How can Amazon sellers price competitively during Back-to-School?
   Use an AI-powered repricer like BQool to match or beat the Buy Box while protecting your ROI. For FBA sellers, start slightly above the Buy Box to test profit ceilings. For FBM sellers, match the Buy Box and adjust frequently to stay competitive.
4. Should I use FBA or FBM for Back-to-School sales?
   If your products are already in Amazon’s warehouse, FBA is ideal. But if you’re sourcing late in the season, FBM can help you fulfill orders faster without the inbound shipping delays to Amazon.
5. How can I promote my Amazon Back-to-School listings?
   Create bundled offers (e.g., notebooks + pens) and use A+ Content to highlight promotions or free shipping codes. Include “Back-to-School” in product titles and descriptions to improve search visibility.
6. How can I win the Buy Box during Back-to-School season?
   Maintain competitive pricing, keep your seller metrics strong, and use repricing rules that respond to real-time market changes. Features like BQool’s Price Looping can increase prices strategically to maximize margins once you control the Buy Box.