Amazon SEO Optimization

Does anyone have a useful guide on how to optimize Amazon SEO. I own my own brand on Amazon and am starting to build listings, but I am not sure what’s the best method to being able to rank higher in search terms. I understand including long branch search terms in the title is a step, but could anyone share a full on guide on how to go about creating a template that I could then apply to each in digital listing (and plugging in the relevant terms) into the title, description, bullet points, and whatever else is relevant?