ASIN Blocked from Advertising – Inconsistent enforcement

Seeking guidance on Ads policy enforcement.

My ASIN was recently marked ineligible for Sponsored Ads under the Alcohol / Restricted Content policy because it was originally interpreted as a “drinking game / alcohol related product.”

Since then, I have:

• Completely removed any mention of alcohol, drinking, “chug,” “shotgun,” etc.
• Updated the title, bullets, description, images, and A+ to be fully compliant
• Removed all age-restricted language
• Repositioned the product as a general party game device, not alcohol-specific

Despite this, my ASIN remains permanently ineligible for advertising, with Ads Support repeatedly responding with generic “policy violation” messages and no specific guidance on what still needs to be fixed.

At the same time, a competing ASIN, which is extremely similar in design and branding, is actively running Sponsored Ads while:

• Explicitly using terms like “CHUG,” “drinking game,” and “21+”
• Showing beer cans in the images
• Promoting alcohol consumption directly

So I’m stuck in a situation where my listing is blocked, and a clearly non-compliant competitor is advertising freely.

My questions:

1. Has anyone successfully gotten an ASIN reinstated for ads after an alcohol/restricted content ban?
2. Is there a specific escalation path that actually works for Ads policy (not the generic Ads Support loop)?
3. Is there a way to request a policy consistency appeal so enforcement is applied equally across similar ASINs?

I just want a fair and consistent application of the rules.

Any advice would be greatly appreciated.

Thanks in advance