Automate Amazon Reporting with Seller Labs Data Hub

Key Takeaways

• Manual spreadsheets waste time and lead to outdated, error-prone Amazon reporting.
• Seller Labs Data Hub connects to your Amazon account via SP-API, giving you access to sales, PPC, inventory, and fee data in one place.
• Seamless integrations with tools like Google Sheets, Power BI, and Tableau make reporting flexible.
• AI Query Builder lets non-technical users build accurate SQL queries without coding.
• Automated alerts keep sellers proactive on inventory, profit margins, reviews, and Buy Box changes.
• Moving from spreadsheets to automation saves time, improves accuracy, and supports smarter, faster decisions.

Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitability—daily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re wasting valuable time and making decisions with outdated information.

There’s a better way.

Seller Labs Data Hub centralizes and streamlines Amazon reporting so you can ditch the spreadsheets and start working with real-time, accurate data—all in one place.

The Problem with Manual Amazon Reporting

If any of this sounds familiar, it’s time to upgrade your workflow:

• Downloading multiple reports every week just to see what’s happening
• Copying and pasting data into messy spreadsheets with broken formulas
• Missing trends because of outdated or incomplete reporting
• Spending hours tracking performance instead of optimizing it

Manual reporting isn’t scalable. Sellers relying on spreadsheets lose time, money, and the agility needed to compete in today’s fast-paced marketplace.

How Seller Labs Data Hub Automates Amazon Reporting

The Seller Labs Data Hub connects to your Amazon seller account via the Selling Partner API and consolidates all your performance data into one live, searchable system. Instead of managing reports manually, you get real-time insights that update automatically.

Here’s what it automates:

1. Real-Time Access to Amazon Data

Data Hub syncs metrics across your entire Amazon account, including:

• Sales and revenue
• PPC and organic performance
• Inventory movement
• Amazon fees and profitability metrics

Everything updates automatically—no more downloading spreadsheets or stitching together separate reports.

2. Seamless Integration with BI and Reporting Tools

Whether you prefer spreadsheets or advanced dashboards, Data Hub integrates with:

• Google Sheets for dynamic, auto-updating reports
• Power BI and Looker Studio for interactive visualizations
• Tableau, BigQuery, and other analytics platforms for advanced forecasting

You choose the tools, Data Hub handles the data flow.

3. AI Query Builder: Custom Reports Without Code

Writing SQL can be intimidating, but the AI Query Builder makes it simple. Just select your table, pick the columns you need, and let AI translate your choices into a correct query.

With its point-and-click interface, you can quickly extract data, filter results, and build reports.

No coding required. You get fast, accurate answers tailored to your business.

4. Automated Alerts to Stay Ahead of Issues

Staying on top of performance doesn’t have to mean constant manual checks. Seller Labs notifications keep you informed of critical changes across your business, including:

• Buy Box changes – know when you lose or regain the Buy Box
• Low FBA inventory – get notified when stock runs low based on sales rate and lead time
• Product reviews & seller feedback – stay informed on both positive and negative reviews and feedback
• Profit margin drops – receive alerts if your product margins fall below a set threshold
• SP-API token status – catch invalid token issues before they disrupt reporting

These alerts help you stay proactive and informed, so you can respond quickly instead of scrambling to catch up.

Scale Smarter with Amazon Reporting Automation

You didn’t start selling on Amazon to spend your time in spreadsheets. If you’re still managing your business with manual reports, you’re not just wasting time—you’re limiting your growth.

Seller Labs Data Hub gives you the automation, AI, and real-time visibility you need to make smarter decisions faster.

Now is the time to eliminate spreadsheet chaos—and take control of your data.

Getting Started with Data Hub

Need help connecting your Amazon account or exploring your new Data Hub setup? The “Data Hub: Getting Started and What to Expect” guide walks you through:

• What data hub is and why it’s your single source of truth
• How centralizing historical data—from advertising campaigns to inventory and sales rank—can unlock actionable insights
• Step-by-step tips to connect using your preferred SQL or BI tool, plus direction to the Data Hub Training Center

Read the full guide here to jumpstart your reporting automation with confidence.

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