Does anybody truly trust PPC data?
My sales rank is relatively low in a competitive market (great choice of product I know). But today for instance I have 10 sales, and only 1 is actually accounted for in PPC data.
I know it takes a bit of time to update, but I’m guessing by EOD I’ll have maybe 3 or 4 sales account for in PPC. So this makes my ACOS super high and unreliable for long term results. I know there is no way I have 6 or 7 organic sales, my rank is too low, price point not competitive, etc.
So does anyone else think that PPC data is just straight up wrong?
submitted by /u/Shadypanda007
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