E-Commerce News Roundup: November Recap
As 2024 concludes, Amazon is empowering sellers with strategic updates for 2025. Key enhancements in November include a simplified coupon application, a new term loan solution, advanced shipping capabilities, an ultimate brand guide, and a consumer search trends report, providing sellers with crucial insights to thrive in the evolving e-commerce marketplace.
Percentage-Off Coupons Can Now Be Applied to Up to Five Items Per Order
Nov 01, 2024
Amazon sellers now have the option to let customers apply a percentage-off coupon to up to five items within a single order. Previously, customers were limited to using one coupon per order, often leading them to make multiple purchases to save on each item. This update can decrease the number of orders you need to process, potentially reducing delivery costs.
When creating a coupon in Seller Central, choosing “No” for the “Limit redemption to one per customer” option allows your percentage-off coupon to be applied to up to five items per order. Selecting “Yes” will restrict the coupon to a single item per order.
Here are examples of how it works:
If a customer clips a 10% off coupon (offer price $50) and buys three of your items, they’ll be able to use the coupon on all three items for a $15 total discount ($5 off each item with the 10% coupon).
If a customer clips a 10% off coupon (offer price $50) and buys eight items in a single order, they’ll get 10% off the maximum of five items per order for a total discount of $25. They won’t get to use the coupon on the remaining three items in this order.
This change doesn’t apply to money-off coupons, which remain limited to one per order even when the “Limit redemption to one per customer” option is set to No. Customers can use the money-off coupon multiple times only if they make separate purchases.
To get started, go to Create a coupon.
New Feature to Update Product Dimensions and Weight for Return Labels
Nov 09, 2024
Amazon sellers who are part of the seller-fulfilled network can update product dimensions and weight for Amazon prepaid return labels through a new returns feature. This feature will help reduce carrier fee adjustments resulting from incorrect dimensions on prepaid return labels for return shipments. If you bought the original shipping label using Amazon’s Buy Shipping services, the dimensions from the original label will automatically be used for generating the return label.
To update the dimensions for your products, click SKU attributes in your Seller Central return settings.
For more information, go to Prepaid returns for seller-fulfilled orders.
A New Term Loan Solution for Eligible Amazon Sellers
Nov 12, 2024
Amazon has announced a new term loan from Uncapped, designed to help high-revenue Amazon sellers support larger business needs.
Available to eligible sellers on the Amazon.com online store, the term loan from Uncapped provides access to funding tailored to the unique financing needs of Amazon sellers. Eligible sellers can qualify for up to $5 million, with flexible repayment terms up to 18 months, and an easy online application process that takes just minutes, with decisions within 1-2 business days.
Amazon is partnering with Uncapped to enable them to offer these new financing options directly to Amazon sellers. Uncapped is a global financial technology company that empowers e-commerce sellers by providing them with access to the strategic funding needed for growth.
To see if your business is eligible for a term loan with Uncapped, go to Amazon Lending.
Dangerous Goods Can Now Be Shipped in the US with Amazon Buy Shipping
Nov 13, 2024
Sellers can now use Amazon Buy Shipping to ship dangerous goods in the US with Amazon Shipping Ground and USPS Ground Advantage.
If you have a preferred shipping method besides these options, you must work directly with the carrier to ensure your shipment meets the dangerous goods requirements. As the shipper, you are responsible for ensuring any order containing dangerous goods complies with the carrier’s applicable packaging and labeling guidelines. Each carrier has unique requirements, so it’s crucial to work directly with your chosen carrier.
How does it work?
When you select the “This shipment contains dangerous goods” checkbox, Amazon will refresh shipping method eligibility to display supported carriers. If the selected service does not meet the customer delivery promise or is unavailable for your specific “ship from” and “ship to” locations, no shipping methods will be displayed.
For more information, go to Shipping dangerous goods with Amazon Buy Shipping.
Amazon Released Its 2024 Ultimate Brand Guide
Nov 15, 2024
Amazon has released its Ultimate Brand Guide for 2024 with new programs, features, and strategies for brand owners.
Find out how you can leverage brand programs to grow your brand awareness, improve customer consideration, increase conversion rates, build brand loyalty, and protect your brand.
The guide includes:
A comprehensive table that helps you align your business objectives with the Build Your Brand page for a holistic approach to brand development.
An overview of brand programs, including how they work, eligibility criteria, direct program links, and educational resources.
Inspiring case studies that provide insights to help your own brand succeed.
Additional resources, guides, and videos.
To download the guide, go to 2024 Ultimate Brand Guide.
Check Out The New Consumer Search Trends & Insights Report
Nov 22, 2024
Powered by the Product Opportunity Explorer, this report provides visibility into top search terms and trends, helping you better understand what customers are searching for and purchasing.
Whether you’re preparing for the busy season or seeking to develop new products that capitalize on high-growth opportunities, this report delivers both high-level insights and the ability to dive deeper into specific trends through Product Opportunity Explorer.
For example, this report includes:
Top search terms and trends in consumer demand by Category, highlighting niche drivers, such as a 651-percent increase in searches for “ugly Christmas sweaters” in the past 90 days (T90D).
Historical data from Q4 of 2023 to support holiday benchmarking and planning—for instance, searches for “black bows for gift wrapping” surged by 897% (T90D) during this period.
High-growth markets primed for product discovery based on precise customer demand signals.
Amazon will update the report monthly with all the latest trends and insights. For more information about the Product Opportunity Explorer, go to Seller Central or the Product Opportunity Explorer guide.
Limited-Time Coupon Fee Reimbursement for New FBA Selection
Nov 23, 2024
From now through January 31, 2025, you will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection.
The promotion applies to FBA offers on products that first became available after November 2, 2024. Reimbursements will be automatically credited to your Seller Central account by February 28, 2025.
Coupons are an effective tool for building early sales momentum for new products by increasing discoverability and improving sales conversion rates.
As a reminder, new products are exempt from the requirement of having a sales history to run a coupon.
To learn more about creating a coupon, including eligibility requirements, go to Create a coupon.
New Feature to Edit Coupon Discounts
Nov 30, 2024
Amazon now enables you to increase discount amounts for active coupons without needing to recreate the coupon. This feature simplifies promotion management and allows you to quickly adapt to changes in inventory levels.
Note: To maintain customer trust, you can only edit coupons to increase the discount.
For more information on creating and managing coupons, go to: Create a coupon.
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