Ecommerce News Roundup: June Recap
June has been a bustling month filled with updates, trends, and opportunities for sellers on Amazon. Whether you’ve been soaking up the sun or busy managing your store, you might have missed some crucial developments!Here is the Amazon recap of June:
June 1, 2024
Improve Customer Service Performance with New Feedback Manager Insights
The Feedback Manager in Seller Central has been updated so you can now see your seller-fulfilled customer service performance across three critical insights: contacts, response time, and buyer sentiment.
These updates can help you identify opportunities for customer service improvement through Buyer-Seller Messaging and trends for the prior four-week period, on a rolling basis.
Visit the Feedback Manager to see these new features in a module at the top of the page featuring these three performance insights based on your seller-fulfilled orders:
Preventable contacts
Average contact response time
Buyer dissatisfaction rate
These performance insights are intended to be educational only. Your account health won’t be affected.
June 6, 2024
Drive sales with Prime Exclusive Discounts for Prime Day 2024
Prime Day is a valuable opportunity to build awareness with Prime members and promote your top products in addition to boosting sales. Offering high-quality Prime Exclusive Discounts is one of the best ways to make the most out of this key shopping event.
You can submit Prime Exclusive Discounts on a single product or on a set of products. To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central. Be sure to check the box for Is this a Prime Day discount?
Prime Exclusive Discounts can be offered on both Prime (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers. For FBA offers, the product must be eligible for Prime shipping in all regions within the country.
To learn more about Prime Day guidelines, go to Prime Exclusive Discounts. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.
Amazon is excited to partner with you again this year and build on the success of Prime Day 2023, which was the largest Prime Day event ever for independent sellers.
Note this important information about submissions for Prime Exclusive Discounts:
Amazon retains the right to reschedule or cancel the promotion at any time.
If your promotion is not approved within seven days, it will be canceled by Amazon.
Amazon doesn’t guarantee that orders will be placed for the promotion.
Amazon doesn’t guarantee the deal will be published on the chosen day or time.
June 7, 2024
Use reviews to Improve Product Launches with New Customer Review Insights
You can now access new, data-driven product insights to help launch successful products within the Customer Review Insights tab of the Opportunity Explorer.
You’ll see the following new features:
Review Trends (for brands) shows shifts in customer sentiment over the last six months to identify trends in positive and negative reviews.
Parent ASIN insights provide an overview of customer sentiment and is especially helpful for ASINs with multiple variations as it summarizes customer review insights for the product. With parent ASIN-level insights, brands can now access an in-depth view of sentiment for their entire listing in one view.
ASIN Benchmarking compare your product’s star rating to the category average star rating to strategically position your product and gain a competitive edge.
Topic Drilldown Uncover frequently mentioned sub-topics in reviews for precise understanding of product attributes and customer experiences. Prioritize improvements that address core customer concerns for better products.
To view the new features, go to the Customer Review Insights tab within Opportunity Explorer.
June 12, 2024
Registration now for Amazon Accelerate 2024
Amazon Accelerate 2024 registration is now open! Come connect, find inspiration, and be empowered at our premier annual seller conference from September 17, 2024, to September 19, 2024, in Seattle, Washington.
Amazon Accelerate offers opportunities to network with fellow sellers, receive personalized one-on-one support from Amazon subject matter experts, and be the first to discover cutting-edge resources and tools to accelerate your business growth.
At this year’s conference, you’ll have access to the following features:
Exclusive mainstage insights: Be the first to hear from Amazon senior leaders as they unveil the latest innovations.
In-depth learning sessions: Dive into exclusive content designed to empower your success–from beginner to advanced.
Community and networking: Immerse yourself in a vibrant community and forge valuable connections with likeminded peers and Amazon experts.
Personalized support: Receive one-on-one support and explore a curated collection of Amazon programs and third-party service providers.
Register by July 14, 2024, to get $100 off the in-person registration price at $499 (regularly $599). In-person seats are limited, so register today.
June 22, 2024
Find lower FBA Rates with Updated FBA Enrollment Opportunities Tool
Amazon updated the FBA Enrollment Opportunities tool to help you decide which products to enroll in FBA and better understand your fulfillment costs.
You can now use the FBA Enrollment Opportunities tool to identify products priced below $10 that are eligible for Low-price FBA fees, and compare with standard FBA fulfillment fees.
The Revenue Calculator, which is now integrated into the FBA Enrollment Opportunities tool, helps you to:
Calculate net margin, net proceeds, and total costs.
Compare your current fulfillment costs with FBA costs.
Calculate costs for inbound placement options based on the region.
Calculate additional FBA services such as labeling and packaging.
Forecast holiday season and non-holiday season fulfillment costs for long-term planning.
June 27, 2024
The Countdown is on for Prime Day: July 16–17
Our annual Prime Day sale will take place July 16–17 for Prime members in Prime-eligible stores.
It’s not too late to participate. You can create Prime Exclusive Discounts, coupons, or Sponsored Products campaigns any time before or during the event.
If you submitted a deal and sent inventory to our fulfillment centers as previously announced, your deals will be eligible for promotion in Amazon’s store as well as on external channels.
Early deals start this month, and Prime members will be encouraged to support small businesses on amazon.com/primedaysmallbusiness.
For more information, go to amazon.com/primeday
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