Help! Amazon Prep “Bubble Wrap” now showing, we’ve tried 15 times to fix it!

Hey everyone,

We are absolutely at our wits’ end dealing with a new Amazon prep requirement that was recently added to one of our items. They are asking for “bubble wrap” and have labeled our product as fragile which makes zero sense, and we’re hoping that someone here has experienced something similar and can offer advice?

Amazon has flagged our chewy candy product (a consumer packaged good) as having a high damage rate, demanding that we apply bubble wrap to every single unit we send in. The problem? This product is not breakable, not fragile, and does not require protection of any kind. It is literally a chewy candy product which is individually wrapped, meaning it cannot shatter, crack, or be damaged in transit. Furthermore it is packaged twice, firstly individually packaged, THEN it is packaged all together with another high quality thick MIL bag sealed on all 4 sides.

We have conducted our own rigorous drop tests, from over 17 feet high, with absolutely no damage. Our bags are so strong that they are nearly forklift-proof! We have proof on video, showing that our product arrives intact every single time—yet Amazon refuses to acknowledge our evidence.

We have attempted to appeal this decision nearly 20 times, and every response has been a copy-paste rejection from support reps who clearly are not checking our evidence. No one is actually watching our videos or considering our case with any common sense.

This requirement is completely unfeasible at our volume and environmentally wasteful. Repacking into bubble wrap is unnecessary, expensive, and goes against sustainability efforts.

We are begging for advice. Has anyone ever successfully overturned an erroneous prep requirement like this? Would getting an accredited lab test proving our packaging’s durability help? Is there a specific department or process that can actually lead to a fair conclusion to fix this wasteful and awful decision??

Any suggestions would be immensely appreciated—we are desperate for a breakthrough.

Thank you all so much in advance!