Introducing Our New “Genius” Names and the Return of an Iconic Symbol

Seller Labs has always been at the forefront of providing powerful yet easy-to-use solutions for Amazon sellers. Over the years, our mission has remained the same: helping businesses grow by saving time, cutting costs, and driving profitability. Today, we’re thrilled to share exciting changes that better align our product suite with these goals, making our tools even more intuitive, memorable, and impactful.

The biggest update? Our product lineup now speaks with a unified “Genius” voice.

• Feedback Genius remains the same name you know and trust—your go-to solution for automated, compliant Amazon review requests.
• Advertising Center transforms into Ad Genius, emphasizing its high-powered suggestions and automated optimizations.
• Data Hub evolves into Profit Genius, highlighting its deep analytics and profit-tracking features.

Why the “Genius” theme? The name underscores the intelligence and automation at the core of each solution. We want you to immediately understand that these tools are built to work smarter on your behalf—so you can focus on running your business instead of juggling multiple platforms or mastering complex processes.

We’re also bringing back an old friend: the beaker icon. This symbolic nod to experimentation, innovation, and continuous improvement represents the spirit of Seller Labs. It’s a reminder that, while our product names are evolving, our dedication to helping you experiment, learn, and grow remains the same.

All these updates reflect our commitment to clarity and simplicity. We want every Seller Labs user to instantly see which product fits their needs, how it helps them, and why it delivers exceptional value. As our company grows and our offerings expand, these changes will help new and existing customers alike navigate our solutions with confidence and ease.

What These Changes Mean for You

1. Simplified Navigation: Instantly know which tool tackles your specific challenge – reviews, ads, or profitability – thanks to the new naming convention.
2. Enhanced Brand Unity: The “Genius” umbrella ties our solutions together under one smart, easy-to-remember theme.
3. Continued Innovation: Our iconic beaker icon and new product names underscore our commitment to ongoing experimentation and growth in service of Amazon sellers.
4. Same Great Functionality: Rest assured that only the names have changed. The tools remain as powerful and user-friendly as ever, now with a clearer, more cohesive identity.

We can’t wait for you to explore these newly renamed solutions. Join us in celebrating this new chapter at Seller Labs – a step forward in helping you maximize your Amazon business potential with intelligent, intuitive, and “genius” tools!

The post Introducing Our New “Genius” Names and the Return of an Iconic Symbol appeared first on Seller Labs: Amazon Seller Software and Platform.