Is Amazon DSP Worth It for 8-Figure Sellers?
Amazon DSP helps 8-figure sellers elevate their media mix for full-funnel impact with data-driven ads, and omnichannel growth.
8-figure brands have a high pressure to scale smarter while preserving profit margins on Amazon. But what’s the role of Amazon DSP in this goal? And more importantly, is it a worthy investment?
What Is Amazon DSP?
Amazon DSP (Demand-Side Platform) is a programmatic solution that enables sellers to purchase display, video, and audio ads across Amazon properties—Prime Video, Twitch, Fire TV, and the Amazon marketplace—as well as across premium third-party inventory.
DSP operates via real-time bidding, advanced targeting, and AI-driven optimization, enabling reach across the customer journey—not just within Amazon’s search funnel
Strategic Value for 8-Figure Sellers
Precise First-Party Targeting & Superior Reach
Amazon DSP taps into first-party data to target audiences based on browsing behavior, purchase history, and streaming habits. This is a key feature that traditional Sponsored Ads can’t match.
Its inventory spans owned platforms and 3P publishers, ensuring both scale and brand-safe environments.
Full-Funnel Reach
While Sponsored Products focuses on intent-driven buyers, Amazon DSP allows brands to target users at awareness, consideration, and retention stages via audio, video, and display formats.
Optimization and AI-Backed Performance
DSP leverages AI-powered automation for bid management, creative optimization, and performance tracking—all accessible via the Amazon DSP dashboard.
Cost & Reach
Minimum Spend & Managed vs Self-Service
Amazon DSP does require a significant upfront spend—especially for managed-service accounts. Investments could be as high as USD 50,000 in initial ad budget, depending on your region.
Self-service accounts offer more control, while managed-service includes Amazon support.
Impression-Based CPM Pricing
DSP does not operate on a CPC model. Instead, it works under CPM (Cost Per Thousand Impressions). This makes Amazon DSP more suitable for awareness or retargeting campaigns rather than direct, performance-only ads.
Complexity and Learning Curve
Navigating Amazon DSP is a complex task, at first. It requires a deep understanding of programmatic media buying, data segmentation, and creative optimization. The dashboard itself is robust, but it can be overwhelming for teams without prior DSP experience.
Campaigns should be designed with the full funnel in mind—balancing brand awareness, retargeting, and customer loyalty efforts—while also managing creative formats like display, video, and audio ads.
Missteps in setup or targeting can quickly drain budgets without producing measurable returns. For mature sellers, mastering this complexity is less a barrier and more a necessary investment in long-term competitiveness.
Is Amazon DSP Worth It?
Amazon DSP isn’t just another ad channel—it’s a highly strategic asset if you’re looking to enter new markets, reinforce brand awareness, or reach audiences across streaming and display environments.
However, if curated targeting, disciplined optimization, and high-quality creatives are not part of your media workflow, DSP can consume budget quickly with limited ROI.
Many 8-figure sellers prefer to partner with an Amazon partner who specializes in optimizing omnichannel campaigns. Agencies like AMZ Advisers can integrate DSP to ensure your investment isn’t siloed, but properly executed as part of a broader growth flywheel.
Final Thoughts
Here’s the real crux: “Is Amazon DSP worth it for sellers ready to wield it strategically?” For well-resourced brands, yes!
Amazon DSP offers unique capabilities for 8-figure sellers. When properly deployed, DSP can help you drive reach, attribution, and cross-channel activation. By aligning DSP with your outreach strategy, you’ll unlock a revenue multiplier embedded in a high-performing growth engine.
Feel like you need some help? Our proven expertise across advanced Amazon Advertising strategies ensures DSP investments don’t sit in isolation. It becomes part of an adaptive media campaign designed to unlock your next level of growth.
With expert guidance, you can shorten the learning curve, avoid costly mistakes, and leverage advanced DSP strategies to drive scalable growth.
Author
Esteban Muñoz is a writer, editor and content manager with several years’ experience in ecommerce and digital marketing. Over the years, he’s been able to help his associates grow by optimizing and creating in-depth content marketing strategies.
The post Is Amazon DSP Worth It for 8-Figure Sellers? appeared first on AMZ Advisers.
