Is it okay to bid much lower than Amazon’s suggested bid if impressions are low? How much lower is safe?

Hey everyone,

Quick PPC question — looking for experienced takes.

Context:

• Amazon India
• Competitive grocery category (Honey)
• Sponsored Products campaigns
• ASIN is retail-ready( with customer testimonial ( 29 ))
• Listings were recently updated heavily

Issue:
Amazon shows very high suggested bids for both keywords and product targets (₹15–₹40+ range).

I’m currently bidding significantly lower than suggested, because:

• Higher bids didn’t reliably unlock impressions before
• Big bid changes caused impression volatility
• I’m trying to keep delivery stable rather than force Top of Search

Questions:

1. Is it actually okay to bid well below Amazon’s suggested bid?
2. How much lower than suggested is generally considered “safe”?
3. Have you seen cases where moderate, stable bids perform better than chasing suggested bids?
4. Does Amazon’s suggested bid reflect minimum auction entry, or just aggressive placement?

Would love to hear real-world experiences — especially from India or high-CPC categories.

Thanks!