All I can find is the Total Order Sales which is just one big mystery, as sometimes its even lower than the PPC sales (due to 3. party sellers, I suppose).
I have no idea what value my PPC is bringing to the bottom line and how much is organic (I realize theres a synergy here as well thats hard to measure), and more in depth, which campaign types that works for me.
It’s such a basic insight I must be missing something, any help appreciated!
