Launching Amazon USA Store for an Established Mexican Retailer – Need Guidance on First Steps and Best Practices

Hi everyone,

I recently joined a long-standing retail company in Mexico that’s been around for over 50 years and has grown to over 50 physical stores nationwide. Around six years ago, the company successfully expanded into major Mexican online marketplaces (like Mercado Libre) and now we’re preparing to enter Amazon USA. I’ve been appointed to oversee our Amazon USA operations, and while I’m experienced with marketplaces in Mexico, I’m still learning the ins and outs of Amazon through Seller University and would love help with preparation.

Here’s the current situation:

• We have a U.S. LLC already established.
• We’re working with an Amazon KAM.
• Our U.S. Amazon store hasn’t launched yet, but it’s in the works.
• Three of our brands are currently going through USPTO trademark registration.

I’m looking for advice from more experienced sellers on:

1. What foundational steps should I take before launching?
2. What should be ready in terms of operations, logistics, and catalog setup before going live?
3. What do I need to know about Brand Registry with trademarks still pending?
4. Any tips or common mistakes to avoid when transitioning from other marketplaces into Amazon USA?
5. What are some useful tools or workflows you recommend early on?

Any insights would be hugely appreciated. I’m excited to be part of this community and to learn from those who’ve already walked this path.

Thanks to all!