my ACoS was stuck at 40% until i stopped overpaying for video creatives

I’ve been staring at my P&L for the last two months trying to figure out why my margins are so thin despite decent velocity.

Like a lot of sellers, I obsess over bid optimization and negative keywords. But after auditing my own campaigns, I realized the real money pit wasn’t the PPC management–it was the creative production. I was running static images because I couldn’t justify dropping $2k on a professional video shoot for a product that was already struggling to break even.

Decided to test a workaround using an ads agent workflow I found. Basically, I fed it my existing white-background product photos and a rough script idea, and it spit out a few video variations with voiceovers and decent b-roll.

The quality isn’t Hollywood level–sometimes the AI motion is a little stiff–but for Amazon video ads, it actually works. My CTR went up, which naturally helped lower the ACoS since the algo favors better engagement.

Best part is I didn’t have to ship inventory to a studio or wait 3 weeks.

Figured I’d mention it since I see so many people here burning cash on agencies when the creative is the actual bottleneck. Numbers don’t lie I guess.