New Seller Question – Dealing with Counterfeits and Private Label Risks on Amazon

Hi everyone! New seller here. While doing some research on Amazon, I found a high-search-volume keyword: “boom boom nasal stick.” Boom Boom is a well-known brand for this product, and it seems they’re doing around $870k in sales with it. Here’s the link to their listing for reference: Boom Boom Nasal Stick on Amazon.

When I search for “boom boom nasal stick,” I see multiple listings that appear to be identical to the product, but without the brand name. It looks like a blatant counterfeit—the packaging and product are identical, just without the branding.

Is it common for these types of listings to stay active on Amazon? Does Amazon actually allow this? I’m curious to know if this is a common issue among private label sellers and if there are effective ways to mitigate this risk.

Any insights or tips from experienced sellers would be greatly appreciated!