Paid $10k for 30% deposit for production on a first product launch, the product looks very heavily saturated now with everyone giving 20% off coupons. What would you do in this case?

Just like the title says, what would you do when you have a brand new amazon seller account and looking to launch your first product, but the product category is heavily competitive now with everyone offering 20% discounts or lowering price where margin must be 15-20% (without considering ads)?