Question about Brand Registry vs Kewyworkd Ranking (New Listing)

Hey everyone!

I am launching a listing with a trademarked product. Someone told me that when you have a brand registry on amazon, occasionally your brand ranks higher than the keywords you are trying to rank for. In this specific case, I don’t think it will happen because it is a new brand, but I am trying to optimize my listing for my keywords and not my brand. Do you have any suggestions for when this occurs and if the two things do in fact conflict? Should I be worried that my brand can rank above my keywords? How would that affect my listing?

Thanks!