Similar Product Listing

It’s no surprise the Amazon marketplace is crowded with very similar if not completely same products. I believe I have found a product that i believe to be a winning product but it will end up being basically the same design as another product (prob because of same supplier in China). Will this have any consequences? Essentially my question is does the product have to have minor variations or can I take the same product and slap my logo on it then compete on price?