Sponsored Ads Help Needed – Should I still advertise
I’m a little lost now if I should continue to do sponsored ads in Amazon.
Margins are getting smaller with the ads, even though the ads do convert sales.
However, I don’t know if the ads actually converted the sales, or just my organic search term is doing the job.
I don’t really want to pause my ads to test.
I heard it’s going to reset the ad, so I don’t really want to risk it.
Really need some help here…
Let’s say I sell in Home Decor – Blanket Category, and my item is a Knitted Blanket.
If I search Blanket, I won’t be found from the first few pages.
But if I search Knitted Blanket (the specific type of blanket), I will always be on the first or second placment after the sponsored ads listing
I’m not looking to get into first page of the “Blanket” search term anytime soon, since I’m a new seller.
My dilemma is that, for the specific group of people that’s searching for this type of blanket, I will always be found.
Is it even worth it for me to run the ads to attract people looking for “Blanket” search term?
submitted by /u/WillingnessBright284
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