SUPER HIGH-VOLUME KEYWORD

Hi everyone! I could use some friendly advice here. We’re in a bit of a debate about whether we should include a super high-volume keyword in our listing. Here’s a sample scenario: the product is a dog house, but the keyword (let’s say ‘dog food’) pulls in a lot of traffic, but not all of whom are interested in what we’re offering. So, more views, but not all translate to sales. How would you handle this situation? Your insights are really appreciated!