Why my brand actually lost money during the Q4 Holiday rush (Data Included).

I finally sat down to do a deep dive into my Nov-Jan numbers and the reality is a lot uglier than I thought. Even though we had $4.3k in PPC sales, my Net P&L was -$932.

Looking at the “Hard Numbers” table I built, a few things stand out that I think other sellers should watch for:

• The Break-Even Trap: My US break-even is 32.6%, but my blended ACoS was 34.4%. I was essentially paying for the privilege of selling my inventory.
• Campaign Bloat: I realized I had 70 campaigns, but only 5 were actually active. The rest were just noise.
• The CA Margin Gap: My Canada margins (~24.9%) are way tighter than the US, which I didn’t account for in my bidding strategy.

Has anyone else dealt with this “high sales/negative profit” trap during peak season? I’m moving my production to Turkey this year to try and widen the margins because 32% just isn’t cutting it with current PPC costs.

Curios to hear how others are auditing their “Live Numbers” vs just looking at the Seller Central dashboard.