Tik Tok / Amazon Synergies

I work with a lot of 7-8 figure Amazon sellers and tik tok has been working well for them. I’m wondering if there are any synergies to be made? For example, I noticed people are finding our products by searching Amazon for, “tik tok candy,” etc. would it be worth it to put “tik tok” within our backend keywords on Amazon so we show up more often for tik tok influencers who are looking for products to promote?