Amazon’s PPC Campaign Manager Update: Better Navigation, Smarter Optimization

Amazon just rolled out a much-needed update to PPC Campaign Manager, making ad management more structured and efficient. Now, instead of a cluttered view, we have dedicated tabs for Sponsored Products, Sponsored Brands, Sponsored Display, and TV ads, allowing advertisers to navigate and analyze performance with ease.

This means faster optimizations, better budget allocation, and clearer insights—especially for those managing multiple ad types. No more jumping through filters to find the right campaigns! Amazon is finally aligning its interface with the complexity of advanced advertising strategies.

A small but powerful change for those scaling their brands. What are your thoughts?