Is Amazon FBA really not worth it anymore in 2025? Or are these Reddit posts just overly negative?

Hey everyone

I’m about to start Amazon FBA in a few weeks once I get back from a trip, and I’ve been doing a ton of research and prep in the meantime. I’ve already set up an LLC, opened a business bank account, and got through Amazon’s insane verification process. I’ve got some capital I’m ready to invest and I’m trying to take this seriously from day one.

That said, the more I read through Reddit, the more discouraged I feel. A huge portion of the posts here are people saying FBA is “dead” in 2025, that the fees are way too high, Amazon support is useless (which I’ve already seen firsthand), they lose your products, your margins get eaten, and there’s just too much competition now to make it worth it.

I guess I’m wondering: how much of this is real, and how much is just coming from people who burned out, didn’t adapt, had unrealistic expectations, or maybe just gave up?

I’m not expecting to get rich quick. I’ve watched a ton of tutorials, and I plan on starting with retail arbitrage, then scaling into online arbitrage, and eventually using prep centers with bulk buying. I’ll also be using tools like Keepa and SellerAmp from the start, and I’m about to invest in materials like a printer, labels, boxes, tape, and bubble wrap — so I can hit the ground running as soon as I’m home.

I’ve come this far already, but I’d be lying if I said all this doom and gloom isn’t getting in my head. Is this business model actually still viable for someone serious, or has the window really closed?

Any honest feedback or advice would be appreciated. Thanks.