Automating the Pain Points of Amazon Ads Management

I run a SaaS, and some of my customers have expressed strong interest in automating their Amazon Ads. Before spend months building anything I would like to get feedback from outside my own Amazon bubble.

Do you run Amazon Ads for your products? Which parts of managing your ads do you find the most annoying or time-consuming, the things you wish a tool could just take care of for you?

I’m trying to understand what sellers actually want automated when it comes to Amazon Ads, so I’d really appreciate your experience.