Question about Bundling Branded Products and Trademark Policy Differences
Hi everyone,
I’m an Amazon EU seller and I have a question regarding listing branded products as bundles.
My strategy is to sell products that already exist on Amazon, but instead of joining the existing ASIN, I create a bundle (for example, product + accessory or multi-pack) so I can generate a new listing with a new ASIN.
Here’s the issue:
With some brands, when I try to create a bundled listing, I immediately get a trademark violation warning — so I delete the draft. However, with other well-known brands, I can create the bundle listing without any issue at all.
I’m trying to understand:
1. Why does Amazon allow bundling for some brands but flags others for trademark violations? 2. Is this related to Brand Registry enforcement level? 3. Do some brands manually report listings while others don’t? 4. How can I structure bundles properly to avoid future IP complaints?
I’m not trying to do anything against policy — just trying to understand the difference in enforcement between brands.
Also, competing on price alone isn’t an option. In some listings, sellers are pricing lower than supplier cost (even before shipping, Amazon fees, and margin). It honestly amazes me how some sellers are profitable at those prices.
Would really appreciate insights from experienced sellers who’ve dealt with this.
Thanks in advance.
submitted by /u/One-Advance-3409
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