Changes to Bulk Edit/Upload, what do i do now?

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#459 – Why Being a Brand Matters More Than Ever in E-Commerce with Cara Sayer

Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara’s story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.

As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon’s category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.

Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara’s passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.

In episode 459 of the AM/PM Podcast, Kevin and Cara discuss:

• 00:00 – Building a Brand in E-Commerce
• 04:46 – Entrepreneur Finds Manufacturer Through Contacts
• 11:26 – Navigating E-Commerce Challenges and Success
• 11:44 – Direct Sales Success Through Social Media
• 16:08 – Entrepreneurial Mindset in E-Commerce
• 21:16 – Advantages of Custom Stroller Accessories
• 24:11 – Building an Emotional Brand Connection
• 30:58 – Expanding Product Line Plans
• 33:31 – Product Copying and IP Protection
• 36:14 – Staying Engaged in Sustainable Business
• 37:47 – Corporate Discontent and Entrepreneurial Freedom
• 42:50 – Challenges of Trading in the EU
• 46:09 – Adapting to Changing E-Commerce Landscape
• 49:45 – Evolving Trends in E-Commerce
• 53:44 – The Importance of Marketing in Business
• 56:49 – Engaging Audience Interaction and Feedback

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Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #459 – Why Being a Brand Matters More Than Ever in E-Commerce with Cara Sayer appeared first on AM/PM Podcast.

Going the Global Expansion Way

Looking to go international on Amazon? sell beyond borders with our global expansion program, without slowing U.S. Sales

Selling on Amazon locally is just the beginning. If you’re an established brand doing 8 figures in revenue, market expansion could be your next big growth driver—if you do it right.

But going global comes with complexities: tax compliance, marketplace selection, listing localization, fulfillment, advertising, and operational support. Most brands delay international expansion because they don’t want to risk losing focus or performance in the U.S.

That’s where AMZ Advisers’ Global Expansion Program comes in.

 

What’s the Opportunity? 

What comes after accelerating your growth? Going international1 Our Global Expansion Strategy program is designed for products with high market potential, aiming to scale internationally. 

Here’s why you’d want to enhance your global ecommerce solutions:

• Amazon operates in over 20 marketplaces.
• Prime customers outside the U.S. number in the tens of millions.
• Categories are often less saturated in international markets.
• Early movers can dominate new regions with less ad spend.

 

Our team of Amazon consultants will act as your global partners to manage execution, minimize risk, and accelerate results. Most importantly, we plug into your internal team so that your marketplace expansion becomes a seamless extension of what’s already working.

 

Why most brands hesitate

Everyone would have a global expansion strategy if crossing borders were an easy task. Proper Amazon global selling demands a specialized, agile approach, especially since you’ll deal with: 

• Regulatory complexity. Dealing with VAT, EORI numbers, and cross-border logistics can be daunting.
• Fulfillment confusion. Should you use FBA, 3PLs, or hybrid models?
• Localization challenges. Translating listings isn’t the same as localizing them.
• Team bandwidth. Launching new regions can distract from U.S. operations.

 

Who is This Program For?

Global Expansion is for sellers that are looking to go international. It focuses on opportunity analysis, strategic planning, localization, and operational support to scaling across the globe.

Here are the benefit of our Global Expansion program:

• Lower monthly fee to ensure a lean business structure for your brand.
• Direct partnerships to facilitate collaboration.
• Vetted Partners, based on their value, experience, and quality.
• Efficient Communication to ensure swift problem-solving dynamics.

 

We’ve helped brands scale into Latin America, Europe, Canada, UAE, and Asia — often doubling their Amazon revenue in the process.

Global Blueprint Development

Before you enter the program, you must first pass the Global Blueprint Development program. Think of it as an 8-week course, which includes a pre-screening assessment to define the best market opportunities for you. 

This program will help us highlight key got-to market partnerships, and create a tailored plan for your global expansion strategy. 

 

What the Global Expansion Program Delivers

We manage your expansion from strategy through execution, ensuring your brand goes global without losing domestic momentum.

 

Global Audit & Market Selection

• Identify which Amazon markets make the most sense, based on your product category and price point.
• Review of competition, demand, ad costs, and logistics infrastructure.

 

Compliance & Business Setup

• Tax ID registrations, VAT filing support, and compliance documentation.
• Step-by-step playbooks for Canada, UK, EU, UAE, Japan, and LATAM.

 

Listing Localization

• Native translation and keyword research for each target market.
• Localized copywriting that fits cultural tone and shopper expectations.
• Image adjustments based on international trends (color, format, use cases.)

 

Fulfillment Strategy

• Evaluate FBA Global Export, Pan-EU FBA, and 3PL alternatives.
• Coordinate shipment planning, inventory levels, and product labeling.
• Help set up seller accounts and warehousing in target countries.

 

Advertising & Growth

• Campaign structure based on region and budget.
• Test new PPC campaigns in controlled sprints with clear KPIs.
• Adapt creative a contextual targeting for local buyer behavior.

 

Performance Reporting & Scaling

• Custom dashboard across markets.
• Regional benchmarks and profitability snapshots.
• Strategy meetings with your Global Account Manager.

 

About AMZ Advisers

We offer complete Amazon management services to our clients. Since 2014, we’ve dedicated helping private label sellers and manufacturers achieve significant growth across Amazon in North America, Europe, and Asia.

We don’t offer one-size-fits-all Amazon management. Instead, we built our Accelerator program, Global Expansion funnel and New to AMZ initiative, to guide you through the biggest growth stages your brand will face in its success journey.

As of 2025, we operate in over 20 Amazon marketplaces worldwide, even specializing in marketplaces like Walmart and MercadoLibre. Our suit of tools is powered up by +45 professionals who ensure a hands-on approach to your Amazon growth. 

Book a free audit and uncover your brand’s international potential.

 

Authors

Esteban Muñoz is a writer, editor and content manager with several years’ experience in ecommerce and digital marketing. Over the years, he’s been able to help his associates grow by optimizing and creating in-depth content marketing strategies.

Jose Mena is the Growth Marketing Manager at AMZ Advisers. He focuses on developing and optimizing performance-driven strategies across sales, marketing, and operations to drive the company’s growth.

The post Going the Global Expansion Way appeared first on AMZ Advisers.

Is It Safe to Automate Review Requests on Amazon?

The Truth Every Seller Needs to Know

If you’ve sold on Amazon for more than five minutes, you already know: reviews can make or break your business.

But how do you get more reviews—without crossing Amazon’s ever-evolving policy lines?

Key Takeaways:

• Amazon’s Request a Review is the safest and most scalable way to automate review requests.
• Custom messages via Buyer-Seller Messaging are allowed—but only if they strictly follow Amazon’s communication policies.
• Automation tools like Seller Labs Feedback Genius help you stay compliant by using Amazon’s official API.
• Even compliant messaging should be reviewed and updated regularly to avoid unexpected violations.
• The right software and real human guidance help you stay compliant and confident with your review outreach strategy.

Reviews are the lifeblood of your Amazon listings. Without them, you’re invisible. But chasing them the wrong way can land you in Amazon purgatory faster than you can say “Terms of Service.”

So… is it okay to use automated review request software on Amazon?

Let’s break it down. No fluff. No fear-mongering. Just exactly what you need to know to protect your account—and grow your brand.

Why Review Requests Matter More Than Ever

In today’s hyper-competitive Amazon marketplace, social proof isn’t optional—it’s survival.

• Shoppers rely on reviews for trust
• Amazon’s algorithm favors listings with frequent reviews
• Conversion rates depend heavily on recent feedback

But let’s be real: organic reviews are hard to earn.

• Most customers never leave feedback
• You can’t incentivize them
• Manually requesting reviews is time-consuming and not scalable

That’s where automated review request software comes in. But not all automation is created equal—and that’s where things get tricky.

The Two Types of Review Automation

Amazon’s Request a Review Automation ( Safe and Scalable)

• Automates Amazon’s “Request a Review” feature using the official Seller Central API
• Tools like Seller Labs Feedback Genius handle this automatically for every order
• The message is Amazon-generated, non-customizable, and fully TOS-compliant

Custom Messaging Automation ( Okay—If You Follow the Rules Exactly)

• Many tools, including Seller Labs, allow sellers to send personalized messages to buyers via Amazon’s Buyer-Seller Messaging system
• This is allowed—as long as your message meets Amazon’s strict communication guidelines. 

Want to learn more? Check out our full blog on the do’s and don’ts of creating compliant custom messages.

And yes, this is where most sellers make innocent—but costly—mistakes.

How to Stay Compliant and Confident

To help you avoid compliance issues, here’s what Seller Labs recommends:

• Use tools that integrate with Amazon’s official API
• If you’re sending custom messages, follow Amazon’s communication rules exactly
• When in doubt, send your message to our Customer Success team for a quick review
• Review message templates every 30–60 days or after any policy update

With the right approach and periodic checks, custom messaging can be both powerful and perfectly safe.

Why This Still Feels Risky

Even with approved tools and compliant templates, sellers hesitate—and for good reason:

• Fear of sudden policy changes – “Amazon updates its TOS constantly. What’s okay today might be risky tomorrow.”
• Fear of false flags – “What if my account gets flagged, even if I follow the rules?”
• Lack of clear guidance from Amazon – “They don’t exactly explain things in plain English.”
• Tool confusion – “How do I know this platform won’t get me in trouble?”

These concerns are valid. That’s why automation alone isn’t enough. Sellers need a combination of trusted software, education, and responsive support.

The Seller Labs Advantage: Safe Review Automation Without the Guesswork

Here’s why thousands of sellers trust Seller Labs:

Fully integrated with Amazon’s official API
Tools that safely automate Amazon’s Request a Review for every order
Access to human support for message reviews and updates

Seller Labs equips you with the tools, resources, and expert support to navigate review automation confidently.

Automate Review Requests Without the Risk

Here’s your checklist to automate with confidence:

• Use tools that integrate directly with Amazon’s API
• Automate Amazon’s Request a Review button for a simple, foolproof approach
• If sending custom messages, ensure you are following Amazon’s buyer seller message terms of service
• Never offer incentives or request only positive reviews
• Keep your messaging professional, brief, and relevant
• Audit your templates regularly
• Reach out our Customer Success team if you’re unsure—better safe than suspended

You’re not gaming the system. You’re working with it—to grow smarter, safer, and faster.

Final Verdict: Use Automation—But Only With the Right Guardrails

Yes—you can automate review requests on Amazon. And yes—you should.

But you’ve got two paths:

Automate Amazon’s Request a Review feature

• Completely hands-off
• 100% compliant and scalable

Or send personalized custom messages

• Just ensure you are following Amazon’s buyer seller message terms of service
• Review messages often to keep them compliant

Frequently Asked Questions About Amazon Review Automation

The post Is It Safe to Automate Review Requests on Amazon? appeared first on Seller Labs: Amazon Seller Software and Platform.

Has anyone here worked at an Amazon warehouse in receiving? I’m very curious exactly how the process works for receiving an FBA package.

submitted by /u/ogold45
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Has anyone here worked at an Amazon warehouse in receiving? I’m very curious exactly how the process works for receiving an FBA package.

submitted by /u/ogold45
[link] [comments]

Updating Parent Listing to a new variant theme

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What’s the Difference Between Sponsored Products, Sponsored Brands, and Sponsored Display Ads on Amazon?

Struggling to choose the right Amazon ad type? You’re not alone. With multiple options like Sponsored Products, Sponsored Brands, and Sponsored Display ads, Amazon sellers often get overwhelmed figuring out where to start—or scale. Each campaign type targets shoppers differently, serves unique business goals, and delivers distinct results.

In this post, we’ll break down the differences, strengths, and ideal use cases for each ad format—so you can advertise smarter and grow your sales faster.

Key Takeaways

• Sponsored Products are best for boosting individual product sales via PPC ads placed directly in search results or product pages.
• Sponsored Brands build brand awareness by featuring your logo, custom headline, and multiple products in a branded banner.
• Sponsored Display enables retargeting both on and off Amazon—ideal for reaching shoppers who viewed your listings or similar items.
• Each ad type maps to a stage in the customer journey: Products = conversions, Brands = awareness, Display = re-engagement.
• Your choice should align with your goal—whether launching a new product, increasing brand visibility, or protecting your listings from competitors.

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Sponsored Products: The Conversion Workhorse

What They Are

Sponsored Products are pay-per-click (PPC) ads that promote individual product listings directly within Amazon’s search results and product detail pages.

When to Use

• You want to drive direct product sales
• You’re launching a new product
• You want to rank higher for specific keywords

Pros	Cons
High conversion rates	Competitive and can get expensive for popular keywords
Appear in highly visible placements (top of search, product pages)	Limited branding opportunity
Easy to set up and scale

Best For:

• Sellers aiming for fast, measurable ROI
• Lower-funnel shoppers who are ready to buy

New to Sponsored Products or just getting started with PPC? Check out our Amazon PPC Campaign Strategies for 2025: AI and Beginner’s Guide.

Sponsored Brands: Build Awareness & Loyalty

What They Are

Sponsored Brands promote your brand with a custom banner that includes a logo, tagline, and up to three products. These ads typically appear at the top of Amazon search results.

When to Use

• You want to build brand recognition
• You have a portfolio of products
• You want to tell a brand story with creative assets

Pros	Cons
Strong top-of-funnel awareness	Requires Brand Registry enrollment
Showcase multiple products at once	May have lower conversion rates than Sponsored Products
Custom headlines and brand logos = more control over messaging

Best For:

• Brand-registered sellers launching a product line
• Businesses investing in long-term brand equity

Sponsored Display: Reach Beyond Amazon

What They Are

Sponsored Display ads target shoppers on and off Amazon—appearing on product pages, customer review pages, and even third-party websites and apps.

When to Use

• You want to retarget shoppers who viewed your product or similar products
• You want to protect your listing from competitor ads
• You want to reach audiences outside of Amazon

Pros	Cons
Remarketing functionality	Less control over placements
Expands reach to external audiences	Performance can vary more widely than other types
Great for brand protection and targeting competitor listings

Best For:

• Mid- to upper-funnel strategies
• Retargeting interested shoppers

Quick Comparison: Which Ad Type Should You Choose?

Feature/Goal	Sponsored Products	Sponsored Brands	Sponsored Display
Drive direct sales	Yes	Yes	Yes
Build brand awareness	Limited	Strong	Strong
Retarget shoppers	No	No	Yes
Appear off Amazon	No	No	Yes
Control creative	Minimal	Custom	Basic
Requires Brand Registry	No	Yes	Yes (for some)

FAQs About Amazon Ad Types

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Final Thoughts: Align Your Ad Type with Your Goals

The “right” ad type depends on what you’re trying to achieve:

• Quick conversions? Start with Sponsored Products.
• Brand visibility? Lean into Sponsored Brands.
• Retargeting or cross-platform exposure? Go with Sponsored Display.

You Might Also Like…

• Maximize your Amazon ad ROI with data-driven strategies
• Amazon Dayparting Strategy for 2025

The post What’s the Difference Between Sponsored Products, Sponsored Brands, and Sponsored Display Ads on Amazon? appeared first on Seller Labs: Amazon Seller Software and Platform.

Updating Parent Listing to a new variant theme

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Interested in using the Product Advertising API, but…

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