Here’s How to Pack and Ship Products to Amazon
To pack and ship products to Amazon might seem straightforward at first glance, but it actually requires careful research, thoughtful planning, and precise execution to keep your inventory moving and out of limbo.
It’s not all about sealing up a box and slapping on a label. Amazon has rules and it pays to follow them to the letter, if you want to avoid hitches and missing out on sales.
Let’s break down the basics of the Amazon pack and ship process so that you’ll be 100% sure that your products are where they need to be without delays and guesswork.
FBA vs FBM
Before you pack and ship your first unit, you need to know how your fulfillment model affects everything from box prep to barcode placement.
Amazon FBA
Fulfillment by Amazon (FBA) is the preferred method for many sellers. You ship your inventory to Amazon’s fulfillment centers, where they take care of picking, packing, and delivering each order to shoppers.
FBA is efficient, scalable, and lets you tap into Prime shipping perks without managing logistics in-house.
Fulfilled by Merchant (FBM)
Fulfilled by Merchant (FBM), used by 43% of sellers, puts the packing and shipping process squarely on your shoulders. You manage your own inventory, handle fulfillment from your home, office, or third-party warehouse, and deal directly with returns and customer service.
Data tells us that 92% of Amazon sellers use FBA in some form and 57% rely solely on FBA. On the other hand, 34% use a hybrid of both FBA and FBM.
While both models involve pick, pack, and ship tasks, the difference is in who’s doing them:
- FBA streamlines logistics but comes with strict compliance rules and prep work.
- FBM offers greater control over your operations but requires consistent, hands-on involvement.
FBA Essentials
Whether you’re using less than truckload (LTL) or full truckload (FTL) shipping, or possibly still trying to decide between LTL vs FTL, make sure you understand these essentials before you pack and ship anything:
Packaging Requirements and Rules
- Boxes must be strong, clean, and free of branding unrelated to the product.
- Weight limit. Each box must not exceed 50 lbs unless a single unit weighs more.
- Packaging box dimensions limits. Boxes should not measure more than 25 inches on any side unless you’ve received specific approval from Amazon.
- No mixed SKUs. Each box should contain only one SKU unless clearly marked as mixed.
- Amazon may require poly bagging for loose or spillable items, bubble wrap for fragile items, and taping for products with opening lids or flaps.
- Amazon prohibits the use of display boxes, such as those with open front sides or those without top covers.
- Amazon prohibits the use of gaylords or shipping boxes that match the exact dimensions of a pallet.
Amazon offers prep and labeling services. However, it’s crucial to note that the platform is stopping this service starting January 1, 2026.
Labeling Requirements
- Every unit needs a scannable FNSKU label. This label tells Amazon what to sell and who it belongs to.
- Labels must be placed flat, without covering barcodes or seams.
- Each box also needs an Amazon shipment label generated during the Send to Amazon workflow.
Penalties for Non-Compliance
Failing to meet FBA’s prep and packaging standards could lead to:
- Inventory being refused or disposed of
- Shipment delays
- Strikes on your account performance metrics
How to Use the “Send to Amazon” Workflow
If you’re using Fulfillment by Amazon, learning how to pack and ship your inventory through Amazon’s Send to Amazon workflow is essential.
This tool replaces the older shipment creation process and simplifies the way sellers build their FBA shipping plan, label products, and book carriers. Here’s a walk-through of how it works:
Choose the Inventory You’re Sending
Access your Shipping Queue in Seller Central. In the “Shipments” dropdown menu, select Send to Amazon to view all your active FBA listings.
Next, choose the products you want to add to your shipment. From the “Shipments” dropdown, click Send to Amazon. This will bring up your list of active FBA SKUs.
At that point, choose the products you intend to include in the shipment. You’ll also select whether you’re sending individual units or using manufacturer-packed cases (case-packed).
If you’re shipping individual units, you’ll go through a sub-step where you confirm how those units will be packed. This is where Amazon pick pack and ship expectations begin.
Confirm Shipping Details
At this stage, you’ll:
- Input the quantity of units you’re sending for each SKU, then organize those items into shipping boxes according to your packing plan.
- Confirm that all units are prepped and labeled in accordance with Amazon’s current standards.
With Amazon no longer providing prep or labeling services for FBA shipments in the U.S. starting January 1, 2026, you are fully responsible for ensuring each unit is correctly prepared before shipping.
If you’re handling labeling yourself (or via a third-party service), make sure to follow all FNSKU label requirements:
- Every product variation (size, color, condition) must have a unique FNSKU.
- The label should be easy to scan and applied to a flat, even surface on the product.
- Any manufacturer barcodes must be removed or covered to prevent scan errors.
Failing to follow these requirements can result in delays, rejected inventory, or an additional FBA pick and pack fee, if Amazon needs to step in for unplanned services (where still applicable).
Print Box Labels
Once your products are prepped, packed, and assigned to boxes, Amazon will generate a box label for each one. The Amazon FBA shipping label includes vital shipment info and tracking codes.
- Labels should be printed on 8.5″ x 11″ paper and placed on flat surfaces of the box, never on seams or edges.
- Ensure the Amazon shipping label is clearly visible and easy to scan when the shipment arrives at the fulfillment center.
Provide Carrier and Pallet Details (for Pallet Shipments Only)
If you’re shipping pallets, you’ll need to:
- Confirm the number of pallets
- Indicate if you’re using an Amazon-partnered carrier or a non-partnered freight service
- Provide pallet dimensions and weight
Choosing an Amazon partnered carrier can make this step more efficient, particularly for LTL shipments.
Print Pallet Labels
For partnered LTL shipments, Amazon will provide four pallet labels per pallet. Print and attach them securely on all sides of the pallet for clear visibility.
Provide Tracking (if Not Using a Partnered Carrier)
If you opted for a non-partnered carrier, you’ll be responsible for entering tracking details manually. This applies to both small parcel and pallet shipments.
How FBM Sellers Pack and Ship to Customers
If you’re using FBM, that means you’re responsible for the entire pick, pack and ship process from start to finish. To do it right:
- Use sturdy packaging that protects your products in transit.
- Include a packing slip if possible, and never add marketing inserts.
- Print shipping labels using Amazon Buy Shipping or a trusted carrier.
- Add tracking promptly to keep your account in good standing.
Many FBM sellers streamline fulfillment by outsourcing to pick pack and ship services or using third-party shipping software.
Common Mistakes and How to Avoid Them
A survey found that fast shipping is among the top crucial factors among U.S. online shoppers:
That said, your fulfillment quality directly influences whether customers choose your listing over another. If you mislabel a unit, overfill a box, or delay restocking because of prep errors, you risk:
- Slower delivery times
- Missed Prime eligibility
- Poor tracking data
- Increased returns
Here are some frequent errors sellers make when packing and shipping products to Amazon, along with practical tips to avoid them:
Skipping or Incorrectly Completing the Inbound Shipment Plan
Some sellers rush through or skip critical parts of the inbound shipment plan, such as confirming quantities, prep types, or labeling options. This can lead to incorrect routing, delayed check-ins, or units being mislabeled or rejected.
- How to avoid it. Carefully review each section of your Send to Amazon workflow. Use a checklist to verify correct SKU quantities, appropriate prep instructions, and proper labeling for every item.
Placing Multiple SKUs in One Box Without Properly Labeling It as Mixed
Including different SKUs in the same shipping box without indicating that it contains mixed contents can confuse Amazon’s receiving team, leading to delays, inventory errors, or even shipment rejection.
- How to avoid it. If you’re shipping different SKUs in one box, select “mixed SKU” in your shipment plan and label the box accordingly. Better yet, keep SKUs separated unless absolutely necessary.
Improper or Missing FNSKU Labels
Each unit must have a unique, scannable FNSKU. Applying it incorrectly or skipping it can result in misrouted inventory and check-in delays.
- How to avoid it. Always place FNSKU labels on flat surfaces. Cover or remove manufacturer barcodes.
The Lowdown
To pack and ship your products to Amazon the right way means preventing delays and delivering a stellar customer experience. The key is compliance, consistency, and staying ahead of shifting policies, like the phase-out of Amazon’s prep and labeling services in 2026.
And if all of this sounds like a logistical maze? That’s where AMZ Advisers come in. From compliance to marketing and other crucial facets of your business, out Amazon selling experts can take the stress off your plate.
Author
Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.
The post Here’s How to Pack and Ship Products to Amazon appeared first on AMZ Advisers.
Advise me on ‘sun-setting’ my Amazon business
So I went through the classic Amazon cycle. Created a truly innovative product, saw it consistently grow over 4-5 years (peaking at around 1.25M global sales with 350k net), this attracted Chinese copy-cats and flooded the market. They sell around 50% of my price. The segment is still fine but my marketshare went from nearly 60% to may be 10%
My sales are now about 10% of what used to be, ACoS nearing 50%.
I had a good run, but I think my time/energy is better spent elsewhere so want to sunset the business.
I have inventory remaining though. Around 200k in book value which would normally give me about 1M in sales.
What should I do with it?
- Cut prices to barely break even and cash it out for around 200k
- Just keep selling at current price but with aggressive PPC and higher ACoS
- Aggressive Deals, Coupons, BoGo etc.
- Try to sell to a reseller for cost price or loss who may have more efficient cost model
- Other ideas and strategies?
Additionally, are there other tips about sunsetting Amazon business? Of course, I would make sure that the account is closed ‘clean’ in case I want to do this ever again.
submitted by /u/summer_glau08
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Advise me on ‘sun-setting’ my Amazon business
So I went through the classic Amazon cycle. Created a truly innovative product, saw it consistently grow over 4-5 years (peaking at around 1.25M global sales with 350k net), this attracted Chinese copy-cats and flooded the market. They sell around 50% of my price. The segment is still fine but my marketshare went from nearly 60% to may be 10%
My sales are now about 10% of what used to be, ACoS nearing 50%.
I had a good run, but I think my time/energy is better spent elsewhere so want to sunset the business.
I have inventory remaining though. Around 200k in book value which would normally give me about 1M in sales.
What should I do with it?
- Cut prices to barely break even and cash it out for around 200k
- Just keep selling at current price but with aggressive PPC and higher ACoS
- Aggressive Deals, Coupons, BoGo etc.
- Try to sell to a reseller for cost price or loss who may have more efficient cost model
- Other ideas and strategies?
Additionally, are there other tips about sunsetting Amazon business? Of course, I would make sure that the account is closed ‘clean’ in case I want to do this ever again.
submitted by /u/summer_glau08
[link] [comments]
#464 – Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck
Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France’s first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok’s ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.
Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today’s dynamic digital landscape.
Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok’s significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.
In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss:
- 00:00 – TikTok Shop and Social Commerce
- 00:35 – E-Commerce Opportunities With Stephanie Tramicheck
- 04:53 – Exploring Social Commerce Opportunities on TikTok
- 12:59 – Influencer Marketing on TikTok
- 15:57 – Building Brand Influence on TikTok
- 18:53 – Different Roles in Social Commerce
- 19:59 – TikTok Shop Affiliate Marketing Strategies
- 22:36 – Tracking Affiliate Performance on TikTok
- 34:24 – Live Shopping Strategies on TikTok
- 41:58 – Innovating Live Shopping Across Borders
- 45:07 – Maximizing TikTok Shop Affiliates’ Efficacy
- 47:53 – Emerging Social Commerce Platforms vs TikTok
- 58:04 – TikTok and Social Commerce Future
- 1:01:12 – The Future of TikTok Commerce
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #464 – Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck appeared first on AM/PM Podcast.
Customer says package wasn’t delivered, need some FBM experience advice
I don’t have much experience with FBM sales so I could use a little bit of help here from some of you more experienced sellers.
I do FBA, i’ve been doing it for about two years. I’ve done FBM a few times for a handful of products throughout these two years, but it’s not something I do regularly. but the last couple weeks I have been dipping into some FBM because of a great product that provided the opportunity to make some quick sales. It’s all gone very smoothly except today I received a message from a customer saying that their item was not delivered. They are requesting a refund.
I checked the tracking and it says it was delivered to a USPS parcel locker on August 30. Is there any way for me to confirm if that package has been picked up? If it hasn’t and the customer is not willing to go get it themselves can it be returned to me?
I find it a little strange that they’ve waited this long to do something about it if it was truly never received. They’ve had the tracking information the entire time obviously and could see this for themselves. so if they’ve known it was sitting in a parcel locker for almost 2 weeks, It’s weird that they haven’t done anything about it yet. But if they’ve had trouble actually obtaining the package for some reason, they haven’t said so. Their message simply said it was a refund/return request, and the text was “ did not receive package.”
I’m sure I’m overthinking this but as I said in the 150 or so FBM packages I’ve done in the last two years, and maybe 100 eBay packages, This has never come up and I want to make sure I handle it correctly.
submitted by /u/Mykirbyblue
[link] [comments]
Customer says package wasn’t delivered, need some FBM experience advice
I don’t have much experience with FBM sales so I could use a little bit of help here from some of you more experienced sellers.
I do FBA, i’ve been doing it for about two years. I’ve done FBM a few times for a handful of products throughout these two years, but it’s not something I do regularly. but the last couple weeks I have been dipping into some FBM because of a great product that provided the opportunity to make some quick sales. It’s all gone very smoothly except today I received a message from a customer saying that their item was not delivered. They are requesting a refund.
I checked the tracking and it says it was delivered to a USPS parcel locker on August 30. Is there any way for me to confirm if that package has been picked up? If it hasn’t and the customer is not willing to go get it themselves can it be returned to me?
I find it a little strange that they’ve waited this long to do something about it if it was truly never received. They’ve had the tracking information the entire time obviously and could see this for themselves. so if they’ve known it was sitting in a parcel locker for almost 2 weeks, It’s weird that they haven’t done anything about it yet. But if they’ve had trouble actually obtaining the package for some reason, they haven’t said so. Their message simply said it was a refund/return request, and the text was “ did not receive package.”
I’m sure I’m overthinking this but as I said in the 150 or so FBM packages I’ve done in the last two years, and maybe 100 eBay packages, This has never come up and I want to make sure I handle it correctly.
submitted by /u/Mykirbyblue
[link] [comments]
“Other” fee – no explanation
I was about to get my measly weekly payout and I see that most of it was clawed back by Amazon, only explanation – “other”. On the forums, I see other sellers have the same problem, for much larger amounts. I was unable to open a case as I ran into a bunch of options that all relate to FBA, which I do not do. The only kind of help I could get was messaging the team on the Sell Amazon FB page. They are looking into it.
Anyone else run into this, and did you have a satisfactory solution?
submitted by /u/woburnite
[link] [comments]
“Other” fee – no explanation
I was about to get my measly weekly payout and I see that most of it was clawed back by Amazon, only explanation – “other”. On the forums, I see other sellers have the same problem, for much larger amounts. I was unable to open a case as I ran into a bunch of options that all relate to FBA, which I do not do. The only kind of help I could get was messaging the team on the Sell Amazon FB page. They are looking into it.
Anyone else run into this, and did you have a satisfactory solution?
submitted by /u/woburnite
[link] [comments]
How to Use Amazon Virtual Bundles to Increase Sales and Profit Margins
Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing to maximize results.
The Struggle with Thin Margins
Amazon sellers face one of the toughest challenges in eCommerce: razor-thin margins. Competition is fierce, ad costs keep rising, and shoppers are trained to hunt for deals. If you’re only selling single products, you may be leaving money on the table.
That’s where Amazon virtual bundles come in. Bundling complementary products not only helps you stand out in crowded categories, but it can also increase your average order value, improve conversion rates, and protect your margins.
Let’s dive into how virtual bundles work, the pros and cons, and how you can build a winning bundle strategy for your Amazon business.
What Are Amazon Virtual Bundles?
Amazon’s virtual bundling feature allows sellers to combine two or more FBA products into a single bundle listing—without having to physically package them together.
- Inventory is pulled directly from your existing SKUs.
- Amazon fulfills each item in the bundle from its warehouse.
- Shoppers see the bundle as one listing with one price.
This makes bundling a low-risk, high-reward strategy for sellers looking to maximize margins
Why Bundles Work on Amazon
1. Higher Average Order Value (AOV)
By encouraging shoppers to buy multiple products at once, you increase total order size.
2. More Visibility in Search
Bundles can rank for additional keywords—especially when products complement each other.
3. Reduced Competition
Competitors may offer similar products individually, but your bundle creates a unique offer that’s harder to compare directly on price.
Pros and Cons of Amazon Virtual Bundles
 Pros |
 Cons |
|---|---|
| No need for extra packaging or inventory | Limited to brand-registered sellers |
| Increased average order value | Cannot include multi-packs (must be distinct products) |
| Opportunity to dominate niche keywords | Requires thoughtful pricing strategy |
| Cross-sell and upsell existing catalog | Not all product pairings make sense to customers |
| Build a moat against direct price competition |
How to Build a Profitable Bundle Strategy
Step 1: Choose Complementary Products
Look for items that shoppers naturally use together. Example: a yoga mat + yoga blocks, or a coffee grinder + coffee machine.
Step 2: Research Keywords
Identify bundle-related search terms (e.g., “yoga starter kit,” “coffee gift set”) and incorporate them into your listing.
Step 3: Price for Value, Not Just Discount
Bundles should feel like a deal, but don’t undercut yourself. The goal is higher margins, not just higher sales volume.
Step 4: Optimize Your Bundle Listing
- Use lifestyle images showing products together
- Highlight bundle benefits in bullets
- Test different titles (e.g., “Starter Kit,” “Gift Set”)
Step 5: Promote with Amazon Advertising
Sponsored Products and Sponsored Brands ads can drive targeted traffic to your bundle listings.
Pro Tip:
Want to track how your bundles perform? In Seller Labs Genius, you can create custom product groups (via the Bulk Update Product Information tool).
This lets you group SKUs that make up a bundle, then monitor performance, margins, and trends across them—without extra manual tracking.
FAQs About Amazon Virtual Bundles
Yes. Only brand-registered sellers can access the virtual bundle feature.
No. Bundles must include products from your own brand catalog.
No. Amazon pulls items from your existing FBA stock, making it inventory-efficient.
Yes, you can run Sponsored Products and Sponsored Brands campaigns to promote your bundle listings.
Absolutely. Think holiday gift sets, summer essentials kits, or back-to-school bundles.
Bundling for Bigger Margins
Amazon virtual bundles are one of the smartest ways to stand out, raise average order value, and improve profit margins without taking on extra inventory risk.
If you’re ready to level up your bundle strategy, tools like Seller Labs Genius Bundle can help you identify opportunities, optimize listings, and track profitability across your catalog.
Try Seller Labs Genius Bundle today and start turning single-product sales into higher-margin bundles that scale your Amazon business.
Ready to master Amazon bundles — and boost your margins?
Turn single-product sales into higher-value orders with Seller Labs Genius Bundle.
For a limited time, Get 30% off your first three months — after your 30-day free trial.
Related Blogs
- Amazon Buyer-Seller Messaging Suspension: How to Address & Prevent It
Learn what triggers messaging suspensions and how to protect your account. - Amazon SEO: How to Optimize Your Product Listings for Higher Rankings & Sales
Boost visibility and organic traffic with updated Amazon SEO strategies. - How to Maximize Your Amazon Ad ROI with Data-Driven Strategies
Use analytics to refine campaigns, lower ACOS, and improve profitability. - 10 Amazon FBA Mistakes to Avoid in 2025
Save time, money, and headaches by steering clear of common seller missteps. - Amazon A10 Algorithm 2025: What Sellers Need to Know
Stay ahead by learning how the latest Amazon ranking algorithm impacts your listings.
The post How to Use Amazon Virtual Bundles to Increase Sales and Profit Margins appeared first on Seller Labs: Amazon Seller Software and Platform.
Ai solving the problems…
Hey everyone, for those of you selling on Amazon – what are the biggest day-to-day challenges you run into that you wish AI could help solve?
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