#489 – 2026 Amazon Keyword Research Masterclass – Part 1
Audio version above. Video version below
If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.
This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.
You’ll also learn how to “time travel” with Cerebro’s historical features to see how a product’s keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned!
In episode 489 of the AM/PM Podcast, Bradley covers:
- 00:09:45 – Introduction To Cerebro
- 00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product.
- 00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For.
- 00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product.
- 00:30:20 – How To See The Most Relevant Keywords For A Group Of Products
- 00:36:16 – How To Compare Your Product To Your Competitors.
- 00:40:04 – “10 Money Making Cerebro Strategies”
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #489 – 2026 Amazon Keyword Research Masterclass – Part 1 appeared first on AM/PM Podcast.
Does anyone know if products Made in the USA have higher ranking?
I am wondering if products that are made in the USA get higher ranking on search results on the US site?
submitted by /u/Motor_Truth5193
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Does anyone know if products Made in the USA have higher ranking?
I am wondering if products that are made in the USA get higher ranking on search results on the US site?
submitted by /u/Motor_Truth5193
[link] [comments]
Dim weight products shipping calculation
FBM, 90% of our products are not affected by dimension weight or surcharges.
The remaining 10% or so boils down to:
Long skinny packages, think 36x6x6 that vary in weight from 3lb to 30lbs.
“Panel” style packages, think 24x24x4, 36x36x6 that are typically less than 5lbs.
These products are typically slower moving, but larger margin than the 90% of products that aren’t affected by dim weight.
The problem is, we have never once been able to get the shipping template calculated correctly to charge enough shipping to cover the ship cost on these items. Due to the NPM% on these items we are happy to eat the difference in shipping on these items as we work towards a solution as Amazon does not auto-calculate shipping charges based upon Dim/weight, as most other platforms do.
A colleague suggested using the dimensional weight in the listing for these items so as to calculate a more accurate shipping charge for our buyers, and purchasing labels with actual weight + dimensions. This would mean a 30x30x6 4lb package would go from 4lb to 33lb with USPS or 39 with Fedex/UPS.
What is the general consensus on doing such, and are there any better alternatives for these edge case, heavily dim-restricted products?
submitted by /u/Outrageous_Sell_7138
[link] [comments]
Dim weight products shipping calculation
FBM, 90% of our products are not affected by dimension weight or surcharges.
The remaining 10% or so boils down to:
Long skinny packages, think 36x6x6 that vary in weight from 3lb to 30lbs.
“Panel” style packages, think 24x24x4, 36x36x6 that are typically less than 5lbs.
These products are typically slower moving, but larger margin than the 90% of products that aren’t affected by dim weight.
The problem is, we have never once been able to get the shipping template calculated correctly to charge enough shipping to cover the ship cost on these items. Due to the NPM% on these items we are happy to eat the difference in shipping on these items as we work towards a solution as Amazon does not auto-calculate shipping charges based upon Dim/weight, as most other platforms do.
A colleague suggested using the dimensional weight in the listing for these items so as to calculate a more accurate shipping charge for our buyers, and purchasing labels with actual weight + dimensions. This would mean a 30x30x6 4lb package would go from 4lb to 33lb with USPS or 39 with Fedex/UPS.
What is the general consensus on doing such, and are there any better alternatives for these edge case, heavily dim-restricted products?
submitted by /u/Outrageous_Sell_7138
[link] [comments]
Amazon Seller Account Creation Issue
Hi everyone, I’m hoping to get some advice from sellers who may have dealt with a similar Seller Central issue.
We’re currently having trouble setting up an Amazon US Seller Central account, and we believe it’s related to how the business was originally onboarded.
The business owner is based in Europe, and when the Seller Central account was first created, it was set up under Amazon Europe by default. During that initial setup, the business documents were submitted through that account. However, the actual goal has always been to operate and sell on Amazon US.
Once we realized the mismatch, we attempted to correct it by creating a new Seller Central account using a different email address and selecting Amazon US from the start. Unfortunately, this new account is now stuck, and the verification process has either been significantly delayed or is not progressing at all.
Our assumption is that Amazon may be linking the new US account to the original European account, since the same business entity and documents were previously submitted. It feels like the system may be flagging this as a duplicate or related account, even though we’re genuinely just trying to correct the marketplace and move forward with a US-based setup.
Has anyone experienced something similar—where an initial Seller Central account was created under Amazon Europe, and it later caused issues when trying to open or transition to an Amazon US account? If so, how did you resolve it?
Any insight or shared experience would be greatly appreciated. Thanks in advance.
submitted by /u/BitchingAroundHere
[link] [comments]
Amazon Seller Account Creation Issue
Hi everyone, I’m hoping to get some advice from sellers who may have dealt with a similar Seller Central issue.
We’re currently having trouble setting up an Amazon US Seller Central account, and we believe it’s related to how the business was originally onboarded.
The business owner is based in Europe, and when the Seller Central account was first created, it was set up under Amazon Europe by default. During that initial setup, the business documents were submitted through that account. However, the actual goal has always been to operate and sell on Amazon US.
Once we realized the mismatch, we attempted to correct it by creating a new Seller Central account using a different email address and selecting Amazon US from the start. Unfortunately, this new account is now stuck, and the verification process has either been significantly delayed or is not progressing at all.
Our assumption is that Amazon may be linking the new US account to the original European account, since the same business entity and documents were previously submitted. It feels like the system may be flagging this as a duplicate or related account, even though we’re genuinely just trying to correct the marketplace and move forward with a US-based setup.
Has anyone experienced something similar—where an initial Seller Central account was created under Amazon Europe, and it later caused issues when trying to open or transition to an Amazon US account? If so, how did you resolve it?
Any insight or shared experience would be greatly appreciated. Thanks in advance.
submitted by /u/BitchingAroundHere
[link] [comments]
How to see if a brand has a registry set up?
I’ve been tasked with registering my company’s brand/setting up a store, and I was wondering if there is a way to see if brands are ‘registered.’ I’m looking at some competitors to see what they’re doing at request of my boss.
I know how to find brand storefronts, but I’m unaware if there’s a way to see if someone’s registered their brand.
submitted by /u/Babbledoodle
[link] [comments]
How to see if a brand has a registry set up?
I’ve been tasked with registering my company’s brand/setting up a store, and I was wondering if there is a way to see if brands are ‘registered.’ I’m looking at some competitors to see what they’re doing at request of my boss.
I know how to find brand storefronts, but I’m unaware if there’s a way to see if someone’s registered their brand.
submitted by /u/Babbledoodle
[link] [comments]
How do you identify which FBM shipping label for which order?
Question to FBM sellers(orders). Say you just printed 50 labels through Buy Shipping and you have many different skus. How do you identify which label for what without mixing labels and sending wrong item to wrong customer? Amazon doesn’t give any option to print any identification on the label itself: sku,item name.
submitted by /u/Pretty_Possible7695
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