#464 – Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck
Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France’s first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok’s ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.
Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today’s dynamic digital landscape.
Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok’s significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.
In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss:
- 00:00 – TikTok Shop and Social Commerce
- 00:35 – E-Commerce Opportunities With Stephanie Tramicheck
- 04:53 – Exploring Social Commerce Opportunities on TikTok
- 12:59 – Influencer Marketing on TikTok
- 15:57 – Building Brand Influence on TikTok
- 18:53 – Different Roles in Social Commerce
- 19:59 – TikTok Shop Affiliate Marketing Strategies
- 22:36 – Tracking Affiliate Performance on TikTok
- 34:24 – Live Shopping Strategies on TikTok
- 41:58 – Innovating Live Shopping Across Borders
- 45:07 – Maximizing TikTok Shop Affiliates’ Efficacy
- 47:53 – Emerging Social Commerce Platforms vs TikTok
- 58:04 – TikTok and Social Commerce Future
- 1:01:12 – The Future of TikTok Commerce
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The post #464 – Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck appeared first on AM/PM Podcast.
Customer says package wasn’t delivered, need some FBM experience advice
I don’t have much experience with FBM sales so I could use a little bit of help here from some of you more experienced sellers.
I do FBA, i’ve been doing it for about two years. I’ve done FBM a few times for a handful of products throughout these two years, but it’s not something I do regularly. but the last couple weeks I have been dipping into some FBM because of a great product that provided the opportunity to make some quick sales. It’s all gone very smoothly except today I received a message from a customer saying that their item was not delivered. They are requesting a refund.
I checked the tracking and it says it was delivered to a USPS parcel locker on August 30. Is there any way for me to confirm if that package has been picked up? If it hasn’t and the customer is not willing to go get it themselves can it be returned to me?
I find it a little strange that they’ve waited this long to do something about it if it was truly never received. They’ve had the tracking information the entire time obviously and could see this for themselves. so if they’ve known it was sitting in a parcel locker for almost 2 weeks, It’s weird that they haven’t done anything about it yet. But if they’ve had trouble actually obtaining the package for some reason, they haven’t said so. Their message simply said it was a refund/return request, and the text was “ did not receive package.”
I’m sure I’m overthinking this but as I said in the 150 or so FBM packages I’ve done in the last two years, and maybe 100 eBay packages, This has never come up and I want to make sure I handle it correctly.
submitted by /u/Mykirbyblue
[link] [comments]
Customer says package wasn’t delivered, need some FBM experience advice
I don’t have much experience with FBM sales so I could use a little bit of help here from some of you more experienced sellers.
I do FBA, i’ve been doing it for about two years. I’ve done FBM a few times for a handful of products throughout these two years, but it’s not something I do regularly. but the last couple weeks I have been dipping into some FBM because of a great product that provided the opportunity to make some quick sales. It’s all gone very smoothly except today I received a message from a customer saying that their item was not delivered. They are requesting a refund.
I checked the tracking and it says it was delivered to a USPS parcel locker on August 30. Is there any way for me to confirm if that package has been picked up? If it hasn’t and the customer is not willing to go get it themselves can it be returned to me?
I find it a little strange that they’ve waited this long to do something about it if it was truly never received. They’ve had the tracking information the entire time obviously and could see this for themselves. so if they’ve known it was sitting in a parcel locker for almost 2 weeks, It’s weird that they haven’t done anything about it yet. But if they’ve had trouble actually obtaining the package for some reason, they haven’t said so. Their message simply said it was a refund/return request, and the text was “ did not receive package.”
I’m sure I’m overthinking this but as I said in the 150 or so FBM packages I’ve done in the last two years, and maybe 100 eBay packages, This has never come up and I want to make sure I handle it correctly.
submitted by /u/Mykirbyblue
[link] [comments]
“Other” fee – no explanation
I was about to get my measly weekly payout and I see that most of it was clawed back by Amazon, only explanation – “other”. On the forums, I see other sellers have the same problem, for much larger amounts. I was unable to open a case as I ran into a bunch of options that all relate to FBA, which I do not do. The only kind of help I could get was messaging the team on the Sell Amazon FB page. They are looking into it.
Anyone else run into this, and did you have a satisfactory solution?
submitted by /u/woburnite
[link] [comments]
“Other” fee – no explanation
I was about to get my measly weekly payout and I see that most of it was clawed back by Amazon, only explanation – “other”. On the forums, I see other sellers have the same problem, for much larger amounts. I was unable to open a case as I ran into a bunch of options that all relate to FBA, which I do not do. The only kind of help I could get was messaging the team on the Sell Amazon FB page. They are looking into it.
Anyone else run into this, and did you have a satisfactory solution?
submitted by /u/woburnite
[link] [comments]
How to Use Amazon Virtual Bundles to Increase Sales and Profit Margins
Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing to maximize results.
The Struggle with Thin Margins
Amazon sellers face one of the toughest challenges in eCommerce: razor-thin margins. Competition is fierce, ad costs keep rising, and shoppers are trained to hunt for deals. If you’re only selling single products, you may be leaving money on the table.
That’s where Amazon virtual bundles come in. Bundling complementary products not only helps you stand out in crowded categories, but it can also increase your average order value, improve conversion rates, and protect your margins.
Let’s dive into how virtual bundles work, the pros and cons, and how you can build a winning bundle strategy for your Amazon business.
What Are Amazon Virtual Bundles?
Amazon’s virtual bundling feature allows sellers to combine two or more FBA products into a single bundle listing—without having to physically package them together.
- Inventory is pulled directly from your existing SKUs.
- Amazon fulfills each item in the bundle from its warehouse.
- Shoppers see the bundle as one listing with one price.
This makes bundling a low-risk, high-reward strategy for sellers looking to maximize margins
Why Bundles Work on Amazon
1. Higher Average Order Value (AOV)
By encouraging shoppers to buy multiple products at once, you increase total order size.
2. More Visibility in Search
Bundles can rank for additional keywords—especially when products complement each other.
3. Reduced Competition
Competitors may offer similar products individually, but your bundle creates a unique offer that’s harder to compare directly on price.
Pros and Cons of Amazon Virtual Bundles
 Pros |
 Cons |
|---|---|
| No need for extra packaging or inventory | Limited to brand-registered sellers |
| Increased average order value | Cannot include multi-packs (must be distinct products) |
| Opportunity to dominate niche keywords | Requires thoughtful pricing strategy |
| Cross-sell and upsell existing catalog | Not all product pairings make sense to customers |
| Build a moat against direct price competition |
How to Build a Profitable Bundle Strategy
Step 1: Choose Complementary Products
Look for items that shoppers naturally use together. Example: a yoga mat + yoga blocks, or a coffee grinder + coffee machine.
Step 2: Research Keywords
Identify bundle-related search terms (e.g., “yoga starter kit,” “coffee gift set”) and incorporate them into your listing.
Step 3: Price for Value, Not Just Discount
Bundles should feel like a deal, but don’t undercut yourself. The goal is higher margins, not just higher sales volume.
Step 4: Optimize Your Bundle Listing
- Use lifestyle images showing products together
- Highlight bundle benefits in bullets
- Test different titles (e.g., “Starter Kit,” “Gift Set”)
Step 5: Promote with Amazon Advertising
Sponsored Products and Sponsored Brands ads can drive targeted traffic to your bundle listings.
Pro Tip:
Want to track how your bundles perform? In Seller Labs Genius, you can create custom product groups (via the Bulk Update Product Information tool).
This lets you group SKUs that make up a bundle, then monitor performance, margins, and trends across them—without extra manual tracking.
FAQs About Amazon Virtual Bundles
Yes. Only brand-registered sellers can access the virtual bundle feature.
No. Bundles must include products from your own brand catalog.
No. Amazon pulls items from your existing FBA stock, making it inventory-efficient.
Yes, you can run Sponsored Products and Sponsored Brands campaigns to promote your bundle listings.
Absolutely. Think holiday gift sets, summer essentials kits, or back-to-school bundles.
Bundling for Bigger Margins
Amazon virtual bundles are one of the smartest ways to stand out, raise average order value, and improve profit margins without taking on extra inventory risk.
If you’re ready to level up your bundle strategy, tools like Seller Labs Genius Bundle can help you identify opportunities, optimize listings, and track profitability across your catalog.
Try Seller Labs Genius Bundle today and start turning single-product sales into higher-margin bundles that scale your Amazon business.
Ready to master Amazon bundles — and boost your margins?
Turn single-product sales into higher-value orders with Seller Labs Genius Bundle.
For a limited time, Get 30% off your first three months — after your 30-day free trial.
Related Blogs
- Amazon Buyer-Seller Messaging Suspension: How to Address & Prevent It
Learn what triggers messaging suspensions and how to protect your account. - Amazon SEO: How to Optimize Your Product Listings for Higher Rankings & Sales
Boost visibility and organic traffic with updated Amazon SEO strategies. - How to Maximize Your Amazon Ad ROI with Data-Driven Strategies
Use analytics to refine campaigns, lower ACOS, and improve profitability. - 10 Amazon FBA Mistakes to Avoid in 2025
Save time, money, and headaches by steering clear of common seller missteps. - Amazon A10 Algorithm 2025: What Sellers Need to Know
Stay ahead by learning how the latest Amazon ranking algorithm impacts your listings.
The post How to Use Amazon Virtual Bundles to Increase Sales and Profit Margins appeared first on Seller Labs: Amazon Seller Software and Platform.
Ai solving the problems…
Hey everyone, for those of you selling on Amazon – what are the biggest day-to-day challenges you run into that you wish AI could help solve?
submitted by /u/New_Dot_2094
[link] [comments]
Ai solving the problems…
Hey everyone, for those of you selling on Amazon – what are the biggest day-to-day challenges you run into that you wish AI could help solve?
submitted by /u/New_Dot_2094
[link] [comments]
Geographic Sales Restrictions?
Hi, everyone. Thank you in advance for any help you can provide. I recently added a couple more variations on a listing that we’ve had for years. (The new variations are still MF but the rest of the items are FBA.) Shortly thereafter, I received a notification Listings Subject to Geographic Sales Restriction. After a few back and forths with SC, now they are saying it is an age restriction thing. Even tho the notification doesn’t say that anywhere. Anyone know what they really want here?
submitted by /u/nasuS_tsuJ
[link] [comments]
Geographic Sales Restrictions?
Hi, everyone. Thank you in advance for any help you can provide. I recently added a couple more variations on a listing that we’ve had for years. (The new variations are still MF but the rest of the items are FBA.) Shortly thereafter, I received a notification Listings Subject to Geographic Sales Restriction. After a few back and forths with SC, now they are saying it is an age restriction thing. Even tho the notification doesn’t say that anywhere. Anyone know what they really want here?
submitted by /u/nasuS_tsuJ
[link] [comments]
