#336 – The Evolution of Amazon & Building Brands Beyond: Lessons from Industry Legends Matt Clark & Mike McClary

In episode 336 of the AM/PM Podcast, Kevin, Matt, and Mike discuss:

• 02:30 – Matt And Mike Were Present On The Early Days 
• 03:00 – Teaching People How To Sell On Amazon In 2012
• 04:00 – Starting The Amazon-Selling Ecosystem
• 05:40 – One Of The Reason Why Kevin Is On The Amazon Space
• 06:15 – How Did The Amazon Space Evolved
• 08:00 – “You Should Be Building A Brand That Can Be Sold Anywhere”
• 10:30 – Is Amazon Still A Good Place To Start?
• 12:15 – Matt’s Venture Into Selling Coffee In Shopify
• 15:00 – The Differences With Selling On Amazon And On Your Own Website
• 18:40 – Margins Computation When Selling On Shopify
• 20:30 – Important Lessons From A Book Called “Positioning”
• 21:50 – Mike’s Transition Into Selling Outside Of Amazon
• 24:30 – Being Present On A Customer’s Shopping Platform Of Choice
• 27:00 – 46% Gen Z Do Their Product Search On TikTok
• 30:40 – Big Shifts On Amazing.com And What They Are Focusing On Right Now
• 32:40 – Branching Out Into Retail Stores
• 35:00 – Customer Data Is The Most Valuable Asset Of Your Company
• 39:20 – Talking About SellerCon In June
• 40:20 – “Maximize The Amazon Channel But Don’t Make It Your Whole Business”
• 43:00 – Join Kevin King’s Party In SellerCon In June 1st
• 44:00 – How To Get Your Ticket’s For SellerCon
• 45:45 – Final Words From Matt And Mike
• 48:39 – This Week’s Golden Words Of Advice From Kevin

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