Competing with Prime?!

Hey folks,

If I have some New electronics & video games that I want to list on Amazon, but whenever I’m looking up their retail price I see prime availability for much cheaper than what other sellers are listing. So the buy box is usually for prime, and the other options are independent sellers for much more money. Does anybody know what’s the best way to make money this way? Obviously my price cannot be dropped to match prime. Trying to figure out the secret here!!

Thanks 🙌🏼