For Amazon PPC campaigns, are there upsides/downsides to advertising multiple variants in the same PPC campaign?
For example, we only sell one product but we sell it in 4 colors: black, blue, white, pink. There is a heavy preference toward the black version with 90% of our sales being that color. All four colors run on the same ad campaign.
Should I remove the other variants from the campaign?
submitted by /u/merica_usa
[link] [comments]