How do you manage PPC AMZN ads? software? agency? yourself? or not using at all.
I am Amazon seller for over 10 years. here and there I have used Amazon ads, recently more actively than before. one think I realized is Amazon knows how to take your money. in the other hand it has the best audience you may wish, the people who are actively searching to buy stuff. I sell T-shirts and market is competitive, during holidays, I may achieve 20-25% aCos, on non-season 30-50%. anything above 30% is break-even or loss. very rarely I had 10% or less consistent results, all doing myself and manually. Do you guys use any software or agency to manage ads, my biggest issue is with maintenance, is so routine, and takes so much time dont have time for other stuff. managing bids, reducing or increasing max bids, removing non-performing keywords or products. I think maintenance part can be easily managed by soft, while expansion would require human intervention and decision making.
P.S my mindset is: don’t try to sell ice-cream in winter and expect magic sales.