So you want to become an Amazon Seller, eh?
As a seller, it can seem that everything is stacked against you. As technology providers for Amazon sellers, we understand the frustration. With so many policies and so many changes to those policies, it can seem as if the game is rigged. Instructions and rules are hard to find in Seller Central, and minor infringements punishable by suspension.
Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, but let’s be honest; it is in Amazon’s best interests that you generate profits! After all, Amazon’s low prices and high competition are essential to their success.
If you are serious about becoming an Amazon seller, never underestimate your importance in the marketplace. Never think that you can’t win because your success and Amazon’s are closely intertwined.
TL;DR:
Amazon wants you to succeed. Trust us.
You and Amazon in a partnership that is exceedingly beneficial and lucrative for each party involved. In this how to sell on Amazon guide, we’ll teach beginners and experts about the Amazon flywheel. By the end, you’ll learn proven methods to how to sell on Amazon by optimizing your product listings and improving customer service,.
CHAPTER I
The Amazon Flywheel (AKA The Bezos Napkin Sketch)
Ever heard of Newton’s First Law of Motion? A body in motion tends to stay in motion. Consider how much effort it takes to start a bicycle at a dead stop. A whole lot. But once you get it going and you’re pedaling consistently, things become easier. After you’ve built momentum the pedaling feels smooth and nearly effortless.
The same concept of momentum applies to selling Amazon. Take a look at the now-famous Amazon flywheel. When the flywheel is turning, it can seem almost magical in ease and flow. This is the optimal Amazon flywheel zone. (And it’s totally achievable for Amazon sellers who have great products.)
As a seller, you can turn the gears that are essential to the larger flywheel motion. Sure, Amazon turns most of the gears, but the better you turn your gears, the more Amazon rewards you. The more Amazon rewards you, the more your business will grow.
There is no short-cut to achieving the flywheel zone. If you learn step by step, how to sell on Amazon, you can run your business accordingly. It takes time, but we’re here to help.
The Basic Tenets Guiding All Things Amazon
To become a true Amazon seller, you need to turn the gears of the Amazon flywheel. Before we get ahead of ourselves, there are some basics.
1. The customer experience is everything.
You know this, but just take a moment to remind yourself. At the heart of Amazon’s mission is customer satisfaction. When you keep customers buying more, Amazon will reward you.
2. Seller success is measured on two factors: relevance and performance.
Both relevance and performance contribute to how Amazon matches products with customer searches. To learn more about this aspect of selling, read our complete guide on SEO for Amazon. Don’t have time for the 7-minute guide? Here’s the short of it:
Relevance
Relevance means your product is a good match for a user’s search. The more relevant a product is, the more likely the shopper is to buy. Amazon determines relevance using the keywords in the:
– Title
– Brand
– Bullets
– Images
– Description
– Backend keywords
Performance
Amazon performance is determined by profitability as well as a product’s potential to sell. Key Performance Indicators (KPIs) include:
– Sales velocity
– Sales history
– Inventory
– Price
– Conversion rate
– Seller feedback score
– Product reviews
3. Success begets success on Amazon.
Selling on Amazon is a virtuous cycle where success is rewarded with tools and privileges. These selling privileges further increase the likelihood of more success, and so on, and so on.
On Amazon’s Side
Lower Costs→ Lower Prices→ Growth and Expansion→ New Programs→ Lower Costs … Repeat …
The more Amazon sells, the cheaper for Amazon to operate. Economists refer to this as the efficiency of scale. Efficiencies of scale are Amazon’s jam. Help them sell more, and you’ll be their bread and butter.
On the Seller Side
More Sales→ More Reviews→ Higher Rankings→ Better Placements→ More Sales … Repeat …
As a seller, more sales lead to more reviews and more profits for Amazon. The key is optimizing your listing to signal to Amazon that you are a seller who knows how to make them more money.
Wheels Turning Wheels: The Amazon Flywheel
Now that you understand the big-picture, let’s explore the details of how to sell on Amazon successfully. In the flywheel model, motion can be accelerated organically with great products, low prices, good reviews, and excellent customer service. It can also be accelerated with paid traffic when sellers use Amazon Sponsored Advertising. Whatever your approach, feed the cycle, and the cycle will repay you.
Above is a visual representation of the gears at work and how they turn. For each gear, we’ll provide information, tips, and resources to help you move the larger flywheel.
CHAPTER II
The First Two Gears: Discovery & Traffic
1. DISCOVERY
Simply put, discovery is about showing up in search results. Shoppers can’t buy what they can’t find. Help them find (and buy) your products by optimizing your Amazon product’s discoverability via the keywords, bullets, and title.
To be good at discoverability, you need to learn about Amazon’s search algorithm, and how Amazon ranks products. However, before you get started with all this technical SEO, you need to be savvy about keywords.
TL;DR:
If you provide listings that are complete, compelling, and packed with great keywords, you’ll get more conversions and sales.
What Are Keywords?
Keywords signify to Amazon’s algorithm which products match with user searches. The keywords you use in your product listing will determine how you rank on Amazon Search Engine Results Pages (SERPs). To say that keywords matter is an understatement.
How do you find the best keywords?
- Ask friends and family to describe your product in their own words.
- Do an Amazon search for your product/similar products, as well as searches on other commerce sites like Walmart, eBay, and Target.
- Use the Search Term Report in Seller Central.
- Read your product reviews and incorporate those phrases.
- Read competitors’ listings, especially the listings for those ranking as top sellers in your category.
- Do a reverse ASIN lookup using Seller Labs Pro.
Where do you put keywords?
Now that you’ve gathered your keywords, put them all in one list, and sort them by search volume and relevance. Once you know the most relevant, popular search terms for your product, distribute them across your Amazon’s fields: the title, bullet points, product description, and backend keywords.
The Title:
The title is not only crucial to the Amazon algorithm, but it’s also the first thing shoppers read. You only have 200 characters for your title so use them wisely. Include the brand name, what the product is, what it does, what materials it is made out of, etc.
Remember that most shoppers are on mobile devices. Strike a balance between using your full 200 characters and appealing to users on a smaller mobile display. The best of both worlds is to put the most important keywords first.
The default title style to get you started is Brand + Model + Product Type + subsequent information such as material, purpose, size, quantity, color, etc. Read Amazon’s Product Title Requirements so that you can create the perfect title for your listing.
Bullet Points:
Because bullet points are “read” by both human shoppers and Amazon’s ranking algorithm, optimized bullets will help your rankings and also your conversion rate. Make all five bullet points easy to read, formatted consistently, and full of pertinent, keyword-rich copy.
To go the extra mile, and anticipate questions shoppers may have, and answer those questions. For example, if you get a lot of questions about how your cast-iron pan ages with use, make a key product feature “rust-proof” or “lasting for generations”.
Product Description:
The product description is where you are free to tell your brand’s story. It’s where you can express why your product is the best choice for the buyer. This section allows you to take a tone with shoppers and present your brand and your product in a way that communicates something unique and worthwhile.
The product description is not a place to simply stuff keywords or mention the competition or make claims that you cannot substantiate. It is a place to tell your story and make a connection with your buyer.
Backend (Hidden) Keywords:
This is where you put the keywords that you want Amazon to index, but you want shoppers to see. For example, if you sell affordable headphones, you want to appear in searches for “cheap headphones” but you don’t want to label your product as “cheap”.
Amazon indexes only the first 249 bytes in backend keywords, so you have to be sparing and smart. That limited number means that finding strong keywords and leveraging those is more important than ever. You don’t need to include certain variations of keywords like plurals and misspellings, as the algorithm has already picked them up from other parts of your listing.
Here is some of what Amazon says regarding backend keywords:
| DO | DO NOT |
|---|---|
|
Put keywords in the most logical order (a customer is more likely to search for “big stuffed teddy bear” than for “teddy stuffed bear”). |
Provide inaccurate, misleading, or irrelevant information such as mentioning competitors or their brand names. |
|
Use a single space to separate keywords. No commas or other punctuation needed. |
Include statements that are only temporarily true (“new” or “on-sale”). |
|
Include abbreviations, alternate titles, topics/subjects (for books, etc.), and key characters (for books, movies, etc.) |
Include subjective claims such as “best” or terms that are abusive or offensive in nature. |
|
Use keywords that are synonyms, hypernyms, or spelling variations of content in visible attributes (e.g. if product title is ‘whiskey’, use ‘whisky‘ in the backend keywords). |
Include product identifiers, keywords that already appear in the listing, variations like upper and lowercase keywords, or plural forms of singular keywords already used. |
To Sum Up: Don’t Forget the Details
Both shoppers and Amazon respond well to listings that are complete. What do we mean by complete?
- The listing gives buyers the extra information that may make them more likely to choose your product over your competitor’s.
- The listing provides information so that buyers know exactly what they are getting. The result: fewer returns.
- The keywords inside the listing feed Amazon’s algorithm all of the information it needs to match your product to a customer’s search.
- The listing sends a signal to Amazon that you are an organized seller who is committed to providing the customer with the best experience.
We get it; writing such a quality listing takes time, energy, and effort. Our listing optimization experts are here to help, but if you’re the DIY type, try to optimize your time as well as your keywords.
Time Saver
Unlike Google, Amazon doesn’t care about original content. This means that if you have an awesome keyword-dense product description on your own site or another commerce site or anywhere else, you can use it as-is on Amazon. So make that easy on yourself with some copy-paste-adjust treatments of existing listings.
Time Taker (But Well Worth It)
Remember that Amazon is asking sellers to provide structured listings written in keeping with its guidelines. Follow the instructions, respect the rules and parameters, and complete every applicable field. Taking the time to thoughtfully complete as many detailed fields as possible is a win for you, buyers, and Amazon.
But Wait, There’s More!
We almost forgot – there are many fields in addition to the title, bullets, product description, and backend keywords. These pesky details may seem like a waste of time, but they are actually opportunities to rank better and sell smarter.
Filling out these fields all the way makes your product filter friendly in the left sidebar. Not only will this help you users find your product when browsing, but it will also tell searchers that your product is the best match in terms of color, size, brand, Prime eligibility, etc.
Below are some of the fields where providing information (that is thorough and correct) is essential.
Manufacturer Part Number (MPN):
When a shopper is looking for something specific, such as a replacement part, the Manufacturer Part Number is crucial. A specialty light bulb, a replacement heating element for an oven … these are the sorts of things where shoppers rely on unique identifiers to make sure that they are getting the exact part they need.
Be sure to not only add your MPN (if applicable) but to double-check to make sure you’ve got it listed correctly and have included other products with which it is compatible.
Specifications:
Don’t skimp on specs. Sure it seems like hyper-specific technical info, but it matters, and not just to gear geeks browsing electronics. Specs like size dimensions, weight, color, power output, software version, etc. are what will differentiate your product from others, and prevent returns.
Category and Subcategory:
Although search is the most-used method for finding products, we can’t ignore that shoppers browse. This is where the category and the subcategory are important. Be sure to select these carefully and to drill down as narrowly as possible so that you are competing with fewer other products in that classification. Learn more about Amazon’s Browse Tree Guides (BTG) so you can increase your product’s discoverability for browsing.
2. TRAFFIC
When we say traffic, I mean eyeballs on your product, plain and simple. We’re taking a shopper from having found your product (along with many other competing products and brands), to clicking on your listing for further information and a possible purchase.
How do you drive traffic and cross that bridge from impression to click? Advertising. When you advertise on Amazon, you need to take calculated risks and monitor your reports. Treat it like investing and diversify your portfolio. Try the different advertising options available to you.
Amazon Pay-Per-Click (PPC) Advertising:
- Sponsored Products Ads (available to 1P and 3P sellers), strategy tips here.
- Sponsored Brands Ads (available to sellers who own their brands and are registered with Amazon Brand Registry)
- Sponsored Display Ads (available to sellers who own their brands and are Amazon brand registered)
Other Methods of Advertising on Amazon:
Try them in various combinations and make adjustments as the data dictates. Understand that not every type of ad is the best fit for every product or brand. But if you work your ad campaigns methodically and diligently and listen to what the data says, you can absolutely turn lackluster product performance into best-seller status. Start by reading The 4 Cornerstones of How to Effectively Advertise with Amazon.
Crush Amazon PPC with Seller Labs Pro
Seller Labs believes in the power of Amazon PPC but we also know that Amazon’s Seller Central campaign-management interface can be cumbersome and the reports can be delayed and they often require advanced knowledge of Excel.
We built Seller Labs Pro to not only take the pain out of managing PPC, but to simultaneously find you the best keywords based on historical data as well as current trends and competitors’ listings.
Between the powerful data-driven keywords, intelligent suggestions based on ever-changing marketplace factors, we’ve seen blazing sales velocity and profitability for many sellers.
CHAPTER III
Become a True Amazon Seller: Conversion & Reviews
The next two gears are all about sealing the deal. With discovery and traffic, you’ve got a potential buyer on your detail page. Now, you need to convince that buyer to add your product to his or her cart, check out, and leave a review.
3. CONVERSIONS
Did Amazon match the right product to the buyer? Did that buyer make the purchase? The answers to these questions are in large part how rankings shift. After all, completing sales is the number-one way in which Amazon measures success. Sales get rewarded with a better placement that further increases the likelihood of subsequent sales.
You can do a lot to increase your conversion rate. Amazon makes no secret about what you need to do to make Amazon make money. For instance, we know that the conversion rate is measured by the total number of sales divided by the number of unique page visits.
Total Order Items: Total number of order items ordered for the selected time period. (Note: An order can have multiple order items, and each order item can have multiple units.)
Sessions: Number of unique visits to your Amazon product detail page within a 24-hour period. (Note: A user might view your pages many times on a single visit, resulting in a higher number of page views than sessions in your reports.)
We certainly know that you don’t want to decrease your number of page visits, so the best way to optimize for conversion rates is to increase your sales. The following factors influence whether or not a customer buys a product:
- Price
- A+ Content
- Images
- Fulfillment by Amazon
- Badges/Endorsements
- Promotions
Price
Price the most important factor determining which seller owns the Buy Box. Win this crucial real estate, and get the bounty of conversions that the Buy Box delivers.
Price does more than playing a determining role in Buy Box ownership, it also influences conversions (and plays into rankings because lower-priced items have a higher likelihood of being bought).
Shoppers are going to choose the item priced lowest. Sellers want to have the lowest price in order to capture the sale, but the price can’t go so low that there’s no profit in selling the product. It’s a balancing act and one that isn’t about prices so much as it is about margins. And where there are margins, there are opportunities.
So how do you play the price game with your competitors without accelerating the race to the bottom? Set a price threshold and don’t cross it. Commit to a price that you will not sell below and stick to it while working on all of the other factors that help your ranking and conversion rate.
Shoppers will indeed pay a little bit more if your page looks amazing and your reviews and feedback are all high marks. If you’re running a promo and shipping fast and free through Prime, sellers will be even more likely to convert, (especially if your competition has some bad reviews and fuzzy images.
There is only so much that you can do about price. Do your best at cutting costs before you get to Amazon. If you optimize in areas like sourcing and manufacturing and packaging and shipping, you can be more flexible in pricing. Do that, tend your other ranking and performance factors and you will find that it’s not all just a race to the bottom.
A+ Content
The Amazon algorithm loves compelling content and so do shoppers. Making compelling content is king, but it can be a daunting task, particularly when you aren’t a writer by trade.
Amazon has come a long way in order to help sellers make attractive, informative, user-friendly pages that don’t require editorial or graphics expertise. With an increasing number of attractive templates available, sellers can now make product detail pages that look great. All you need to do is present all the information a shopper would need in order to make an informed purchase.
The best way to write killer content, without a web designer? A+ Content. A+ Content’s templates don’t just prettify product detail pages, they allow you to tell the story behind your brand, which can be incredibly powerful when it resonates with a shopper.
Pro-Tip:
Before digging into next-level conversion drivers like A+ Content, get a handle on your relevance and performance fundamentals. Remember that you can do a lot with simple HTML, quality images, and great copy.
These content-rich pages leave standard pages in the dust. Plus, a page that is super-robust implies a professional seller who is invested in customer service.
Need-to-knows when deciding whether or not to use A+ Content:
- Amazon doesn’t index A+ content. This content is not intended for Amazon SEO, so it’s not going to help your discoverability. The goal of these pages is to create a more visually compelling product detail page, which helps your conversions.
- You need to be a member of Amazon Brand Registry in order to use A+ Content. There are many reasons you’ll want to join Brand Registry, if eligible.
- While A+ Content tools are awesome, they take time to learn and to utilize and the resulting submissions require approval from Amazon, which puts you at risk for having your hard work be rejected.
Images
Images are hugely influential when it comes to product perceptions. Make them appropriate and consistent with what you are saying about your brand and your product. If some part of the product or its use is confusing, show pictures to clarify. Make your images large and high quality.
Use as many of the available image slots as you need to convey selling points and information about your products. You technically get nine images per listing, but only seven are usually displayed. To be safe, stick to seven images and designate one large primary image with up to six alternate/secondary images. Don’t just use snaps of your product from various angles. Lifestyle shots of people using your product speak volumes.
Again, Amazon tells you how to do this so that you satisfy both the algorithm and shoppers. Here are some of Amazon’s image guidelines as well as some proven best practices we’ve gathered.
Image Guidelines from Amazon
– Images must accurately represent the product and show only the product that is for sale.
– The product and all its features must be clearly visible.
– Main images should have a pure white background.
– Main images must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed).
– Images must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images.
– Images must match the product title.
– Images should be 1,000 pixels in either height or width.
– Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
– Even more image specifics here.
Image Tips from Seller Labs
– Take photos at flattering angles and using good light.
– Shoot high-resolution, sharp-focus pictures.
– Clean up your pics in photo-editing software (but do not alter the product depiction).
– Watch out for shadows, reflections, and background elements that might be captured.
– Make sure that the product occupies at least 85% of the image area.
– Show the product in use so you can convey its value to the user.
– If your brand is on the product, capture that in a photo.
– Snap close-ups of important/differentiating features.
– Include pictures of product packaging, included accessories, and the product in various states (opened, closed, in its case, etc.)
A few key takeaways regarding images on Amazon product detail pages:
- Don’t be afraid to spend a little money on a professional photographer. Plenty of shoppers have looked at detail pages and thought, “those are terrible pictures. I can’t see anything. Forget this, I’ll find something else.”
- Amazon measures the user’s time on a page, and longer duration is better. More pictures zoomable pictures that show important details make for longer visits.
- Follow Amazon’s rules. Submitting pictures that are not in line with Amazon’s guidelines will result in Amazon suppressing your listing, which means no sales. Save yourself the hassle and get it right the first time (and do so with all listing elements, not just images).
Video
Video is available to active professional-level sellers who are in good standing and Brand Registered. Video content must be approved by Amazon and there are strict video guidelines.
Before you take on creating and adding videos to your Amazon product listings, carefully read Seller Central’s Upload and Manage Videos page. The last thing you want to do is spend time and money on unacceptable content or content that could jeopardize your account.
Try some other options as explained in “Amp Up Your Amazon Product Listings: Add 360-Degree Images and Livestreams.”
Fulfillment by Amazon (FBA)
FBA has changed the way Amazon sellers do business. Not only does it take some of the logistic burden off of sellers, but FBA also comes with Prime. When you use FBA, you get “Fulfillment by Amazon” on your detail page as well as the Prime checkmark icon.
Prime means fast, free shipping from an Amazon fulfillment center. These magic words speak volumes to customers who now see your product as Amazon-endorsed. Customers are more confident with products that carry the FBA name, which does wonders for conversion rates.
Extra bonus: because Amazon is invested in products that they represent via Prime, FBA items get a bump up in terms of Amazon rankings.
Badges and Endorsements
The Prime checkmark icon isn’t the only badge that can be applied to Amazon products. There’s also “Amazon’s Choice” and ”Best Seller”, both of which carry a lot of weight in rankings and conversion. These badges not only inspire trust, but they also signify that the product is well-liked.
“Amazon’s Choice” appears quite often on Amazon private label products (go figure). Seller Support claims that it is decided by a number of factors, including keyword relevance price, stock levels, shipping speed, seller rating, etc.
“#1 Best Seller” is the current best-seller in that category. A product needs a high ranking in order to become a bestseller and get the “1 Best Seller” badge. Getting the “#1 Best Seller” badge is one thing, keeping it is another. Amazon best sellers are updated hourly so that badge is up for grabs 24 times per day.
Promotions
Run Promotions well and you’ll sell more and faster, in turn helping your ranking, which your placement and helps you sell more! This process turns the gears of the Amazon flywheel.
Beware though, there is no shortage of sellers who have experienced promos gone awry. Do promos the wrong way, and you’ll lose a lot of stock and money. That said, when you get into the promo area of your account (Deals, Coupons, and Promotions), read it all very carefully.
Play with the various types of offers such as Percentage Off and Buy One, Get One. Start with short-run offers so you can get a sense of the response and any correct mistakes you make.
And when you do go live with a promo, test it immediately and edit as needed. Otherwise, you could find yourself literally giving product away, thanks to an unlimited claim code that went viral.
Aside from the obvious options available in your seller account, we recommend trying these tactics. They’re great ways to not only sell more, but to clear out inventory so you don’t accrue Long-Term Storage Fees.
- For tiered money-off promos, create stackable offers that will apply in increasing order. For example, buy 5 items and get $5 off, and buy 10 items and get $10 off.
- Try BOGO promos where instead of getting a second of the same product free or at a lesser price, you attach a different item for the freebie or discount. If enough buyers partake, you’ll find yourself with those two products linked and suggested in the Frequently Bought Together section.
- Create a Sale: Technically not a promotion, you can create a sale using the FBA Inventory Age report and Amazon will recommend a price point that should help you sell more (you can also just lower the price but Amazon gives no recommendation in that case).
Performance
There is a flip-side to conversion rate, the percentage of non-conversions. Yes, Amazon is measuring this and it does affect your ranking. Here you will see the metrics that Amazon is using to rate you as a seller.
Pro-Tip:
Everything that you need to know about your standing in Amazon can be found in your Account Health (under the Performance tab) and Business Reports (under Reports).
Seller performance metrics include, but are not limited to, orders, sales, defects, sessions, returns, cancellations, stock-outs, etc. All of these things factor into your ranking when a
Make it a habit of checking your Account Health and Business Report daily. For additional insights delivered in a clear, helpful manner, try Seller Labs Pro. The Pro dashboard will keep you up to date with insights so that you can make better business decisions.
4. PRODUCT REVIEWS
What buyers (especially buyers who have made verified purchases) say about your products matters as much, if not more, than anything you can say about it. Good product reviews are a must. A product without reviews is a turnoff to any buyer because no one wants to be the first to take a chance on it.
Let’s reconnect with the foundation upon which Amazon is built and stands: customers first, always. Remember that you are an Amazon seller, and thus an extension of the Amazon brand. Everything on Amazon is about providing a great customer experience through price, selection, and service.
When you as a seller provide an awesome product at an excellent price and you get it delivered fast, you will be rewarded by good seller feedback and product reviews.
Customer opinions will significantly help your conversions and your rankings. You’ll also get social shares and your customers will become brand loyal and they will recommend your brand to friends and family.Doing all of the right things (and there is no shortage of them) is immensely important to your position as a seller.
Pro-Tip:
Don’t disregard your competitors’ reviews; those can provide you with valuable information about what shoppers care about.
Reviews are the least and most crucial gear that propels your portion of the Amazon flywheel. Until October 2016, you could solicit reviews via free or discounted products in exchange. With this practice banned and many buyer-seller communications restrictions added, you need to master how to get more reviews on Amazon and improve your Amazon seller feedback.
Go Beyond Your Product
Don’t brush off what buyers are saying about your products and your service. Check competitors’ reviews and look for any trouble spots that customers have experienced. Turn your competitors’ negatives into your own positives by addressing these issues in your product listing information.
Use a Feedback Management Tool
Don’t take chances on customers leaving you feedback and reviews. And don’t make the mistake of confusing a product review with a seller rating! Follow up with buyers methodically and respectfully using a feedback-generating tool such as Seller Labs Pro.
Use a communications tool like Seller Labs to get good feedback but also to:
- Check-in with buyers after they’ve made their purchases.
- Guide buyers about where to leave a product review and where to leave a seller rating.
- Ask questions that will help you discover ways to become an even better seller.
- Address buyer concerns and make the appropriate changes to your listings and processes.
- Offer buyers more value by including usage guides and instructions or other supplemental resources.
Conclusion
Continue Improving & Optimizing to Turn Those Gears to Profits
If this all seems like a lot to do and manage, the flywheel model. The hard part is setting it in motion. Once you set yourself up for success by attending to the gears, momentum kicks in and the wheel will keep spinning.
This being eCommerce, however, changes will indeed take place (and Amazon will indeed make changes often and without notice). Sellers cannot anticipate all of these or how the changes will affect the marketplace.
How many times have we heard of Amazon changing its algorithm and the sky falling? That said, do your part to keep the flywheel spinning smoothly—keep your gears clean and well oiled, stay informed, seize opportunities, and be nimble when changes happen—and you’ll be rewarded for it.
How to Sell on Amazon: Key Takeaways for Success
- Amazon’s success and sellers’ success are intertwined. It’s a partnership where Amazon even goes so far as to give sellers instructions for how to sell on Amazon successfully.
- There are four basic tenets guiding all things Amazon:
- The customer experience is everything.
- Seller success is measured on relevance and performance.
- Success begets success on Amazon.
- Success is rewarded in simple terms as “More Sales → More Reviews → Higher Rankings → Better Placements → More Sales … repeat … “
- There are seller-powered gears at work within the Amazon flywheel mechanism:
- Discovery
- Traffic
- Conversion
- Reviews
- Discovery is about getting found and ranking high in Amazon search results. This is done in the product listing (title, bullets, product description, backend terms) and using keywords that resonate with Amazon and match the user’s search.
- Keywords require a data-driven approach to find the terms that rank best according to Amazon.
- Fill out as much of your product listing page as possible, using as many keywords as possible.
- Traffic is about getting shoppers to your product detail page. Advertising using offerings such as Amazon Sponsored Products Ads is a way to drive traffic.
- Amazon PPC campaigns can be extremely profitable with the help of a campaign-management tool such as Seller Labs Pro.
- Conversion is about turning a shopper into a buyer. It is driven by price, Prime eligibility, the words, and images on a product detail page, reviews, promotions, etc.
- Reviews can make or break a seller and a product.
- Participate in the Fulfillment by Amazon program to mitigate fulfillment risks that can result in negative feedback.
- The best way to avoid negative reviews and ratings is to deliver a great product and great service. There are no shortcuts.
- Get more seller feedback and product reviews while also delivering proactive customer service with Seller Lab Pro.
- Never stop looking at data and customer feedback. Optimizing your listings based on the information you glean.
- Remember that the customer experience matters most to Amazon. Make that experience great.
- You got this.
Now that you know how to sell on Amazon, get all the tools you need to do it more profitably and efficiently than you ever imagined. Start your FREE 30-day trial of Seller Labs Pro.
The post How to Sell on Amazon [Updated for 2021] appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.
Youre so cool! I dont suppose Ive read something like this before. So nice to search out somebody with some original thoughts on this subject. realy thanks for starting this up. this website is one thing that’s needed on the net, somebody with a bit of originality. helpful job for bringing one thing new to the internet!
hi star golden goose [url=http://www.goldengoosedeluxebrand.us.com/hi-star-c-1_11]hi star golden goose[/url]
I抦 impressed, I need to say. Really hardly ever do I encounter a blog that抯 each educative and entertaining, and let me let you know, you could have hit the nail on the head. Your concept is outstanding; the issue is one thing that not enough persons are speaking intelligently about. I am very blissful that I stumbled throughout this in my seek for something relating to this.
supreme new york
After I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get 4 emails with the same comment. Is there any means you possibly can take away me from that service? Thanks!
golden goose sneaker
you will have an important weblog here! would you prefer to make some invite posts on my weblog?
bape outlet
You need to participate in a contest for one of the best blogs on the web. I will recommend this site!
off white outlet
When I initially commented I clicked the -Notify me when new feedback are added- checkbox and now each time a remark is added I get four emails with the same comment. Is there any way you can take away me from that service? Thanks!
supreme outlet
Aw, this was a very nice post. In concept I wish to put in writing like this moreover ?taking time and actual effort to make a very good article?but what can I say?I procrastinate alot and by no means appear to get one thing done.
ggdb shoes
After study a couple of of the blog posts in your web site now, and I really like your manner of blogging. I bookmarked it to my bookmark web site record and shall be checking back soon. Pls try my site as well and let me know what you think.
golden goose sneakers
Hi there! I just would like to give a huge thumbs up for the nice information you could have right here on this post. I will be coming back to your weblog for extra soon.
bapesta shoes
Howdy! I simply want to give a huge thumbs up for the great information you’ve got right here on this post. I will be coming again to your blog for more soon.
off white jordan
There are actually plenty of details like that to take into consideration. That could be a nice level to deliver up. I provide the ideas above as general inspiration but clearly there are questions like the one you carry up the place an important thing might be working in sincere good faith. I don?t know if greatest practices have emerged round things like that, however I’m positive that your job is clearly identified as a good game. Each boys and girls really feel the impact of only a moment抯 pleasure, for the rest of their lives.
cheap jordans
This web page is really a stroll-by means of for the entire information you needed about this and didn抰 know who to ask. Glimpse right here, and also you抣l positively discover it.
yeezy 700
I抎 have to test with you here. Which isn’t something I normally do! I take pleasure in studying a publish that may make folks think. Also, thanks for permitting me to remark!
jordan shoes
There are definitely loads of details like that to take into consideration. That may be a nice level to deliver up. I provide the thoughts above as normal inspiration but clearly there are questions like the one you convey up where a very powerful thing will probably be working in honest good faith. I don?t know if best practices have emerged around issues like that, however I am certain that your job is clearly identified as a good game. Each girls and boys really feel the affect of only a moment抯 pleasure, for the rest of their lives.
golden goose sliders
Aw, this was a very nice post. In thought I would like to put in writing like this moreover ?taking time and precise effort to make an excellent article?however what can I say?I procrastinate alot and not at all seem to get one thing done.
yeezy 350
It抯 arduous to find knowledgeable people on this matter, but you sound like you already know what you抮e talking about! Thanks
palm angels
I was more than happy to find this internet-site.I wanted to thanks for your time for this wonderful learn!! I positively having fun with every little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.
pg 1
I抎 have to test with you here. Which is not something I often do! I get pleasure from reading a post that can make people think. Also, thanks for allowing me to comment!
golden goose
That is the precise blog for anybody who desires to find out about this topic. You notice a lot its nearly arduous to argue with you (not that I really would want匟aHa). You undoubtedly put a new spin on a topic thats been written about for years. Nice stuff, simply great!
off white outlet
Good day! I just want to give an enormous thumbs up for the good info you’ve right here on this post. I will probably be coming again to your weblog for extra soon.
bape hoodie outlet
very nice put up, i certainly love this website, carry on it
supreme new york
Hiya! I just would like to give an enormous thumbs up for the nice info you will have right here on this post. I shall be coming back to your weblog for extra soon.
hermes belt
WONDERFUL Post.thanks for share..extra wait .. ?
off white
Youre so cool! I dont suppose Ive learn something like this before. So good to seek out anyone with some original thoughts on this subject. realy thank you for starting this up. this web site is something that’s wanted on the web, someone with slightly originality. useful job for bringing something new to the internet!
birkin bag
I抦 impressed, I have to say. Actually hardly ever do I encounter a weblog that抯 each educative and entertaining, and let me tell you, you could have hit the nail on the head. Your concept is outstanding; the difficulty is one thing that not enough individuals are speaking intelligently about. I’m very completely happy that I stumbled throughout this in my seek for something referring to this.
supreme outlet
This actually answered my downside, thank you!
palm angels outlet
very good publish, i definitely love this website, keep on it
kd 14
There are some fascinating deadlines on this article but I don抰 know if I see all of them middle to heart. There is some validity however I will take hold opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as well
fear of god
Spot on with this write-up, I truly suppose this web site wants rather more consideration. I抣l most likely be once more to learn rather more, thanks for that info.
air jordan travis scott
That is the right blog for anyone who needs to find out about this topic. You notice so much its virtually hard to argue with you (not that I actually would need匟aHa). You undoubtedly put a new spin on a topic thats been written about for years. Nice stuff, simply nice!
kd 15
It抯 arduous to search out knowledgeable folks on this matter, but you sound like you recognize what you抮e talking about! Thanks
hermes bag outlet
There’s noticeably a bundle to know about this. I assume you made sure nice factors in options also.
jordan shoes
Can I simply say what a reduction to search out somebody who truly knows what theyre speaking about on the internet. You definitely know how you can carry a problem to light and make it important. Extra folks need to read this and understand this aspect of the story. I cant consider youre no more well-liked because you definitely have the gift.
goyard bags
Would you be all in favour of exchanging hyperlinks?
jordan shoes
WONDERFUL Post.thanks for share..more wait .. ?
off white t shirt
It’s best to take part in a contest for top-of-the-line blogs on the web. I’ll recommend this site!
westbrook shoes
Would you be keen on exchanging links?
off white
I in addition to my buddies appeared to be checking the best procedures found on your site and then suddenly I got a terrible suspicion I never thanked the web site owner for those strategies. All the ladies are already consequently thrilled to learn them and have now really been having fun with those things. I appreciate you for turning out to be really considerate and also for figuring out variety of nice topics millions of individuals are really desirous to be aware of. My very own sincere apologies for not saying thanks to sooner.
supreme
This site is mostly a stroll-by means of for all the information you wanted about this and didn抰 know who to ask. Glimpse here, and also you抣l definitely discover it.
golden goose high top sneakers
I truly wanted to compose a remark to be able to thank you for these superb hints you are writing at this site. My extensive internet research has finally been recognized with brilliant ideas to write about with my family and friends. I ‘d repeat that most of us site visitors actually are undoubtedly blessed to exist in a notable site with very many marvellous individuals with insightful techniques. I feel truly happy to have seen the weblog and look forward to really more amazing moments reading here. Thanks a lot again for everything.
supreme new york
I simply wanted to post a brief comment to be able to appreciate you for those lovely secrets you are sharing on this website. My rather long internet lookup has at the end of the day been compensated with excellent tips to share with my good friends. I ‘d claim that we readers actually are very blessed to be in a useful community with many brilliant individuals with useful tips. I feel very lucky to have encountered your entire webpages and look forward to many more cool times reading here. Thank you again for everything.
yeezy gap hoodie
I have to show appreciation to you just for bailing me out of such a predicament. After searching throughout the world wide web and finding concepts which are not productive, I assumed my entire life was done. Living without the approaches to the problems you have sorted out through your good website is a critical case, as well as those that might have adversely affected my career if I hadn’t discovered your web blog. Your know-how and kindness in handling all things was invaluable. I am not sure what I would have done if I hadn’t encountered such a stuff like this. I can at this point look ahead to my future. Thank you so much for this expert and amazing guide. I won’t hesitate to propose the sites to any individual who desires assistance about this subject matter.
jordan outlet
I definitely wanted to make a simple message so as to express gratitude to you for the awesome instructions you are posting at this site. My incredibly long internet look up has now been compensated with excellent concept to exchange with my guests. I would assert that many of us visitors actually are really endowed to be in a perfect network with very many wonderful professionals with useful advice. I feel somewhat grateful to have come across your entire webpages and look forward to some more thrilling times reading here. Thank you again for a lot of things.
off white outlet
I抎 must test with you here. Which is not something I often do! I take pleasure in studying a publish that will make individuals think. Also, thanks for permitting me to comment!
golden goose francy
I must express some appreciation to the writer for rescuing me from this condition. Just after checking through the online world and getting notions which were not powerful, I was thinking my life was done. Existing minus the solutions to the issues you have resolved as a result of this report is a serious case, as well as those that would have in a wrong way affected my entire career if I had not discovered the website. Your primary competence and kindness in dealing with every item was vital. I don’t know what I would have done if I had not come across such a stuff like this. I can at this time look forward to my future. Thanks so much for the specialized and amazing guide. I will not think twice to propose the website to anybody who should get guidelines on this topic.
yeezy 700
I really wanted to type a simple comment in order to appreciate you for some of the stunning concepts you are placing on this site. My considerable internet investigation has at the end been honored with really good information to share with my classmates and friends. I ‘d assume that many of us website visitors are unquestionably blessed to dwell in a great site with very many brilliant professionals with helpful basics. I feel really fortunate to have seen the website page and look forward to many more amazing moments reading here. Thanks a lot again for everything.
jordan shoes
Thanks a lot for giving everyone a very brilliant opportunity to check tips from this blog. It’s always so fantastic and also full of fun for me and my office fellow workers to search the blog particularly 3 times every week to see the fresh secrets you have. Of course, we are usually pleased with the awesome techniques you serve. Some 2 facts on this page are essentially the most beneficial I have had.
kd 12
This actually answered my problem, thanks!
golden goose running sole
Once I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any manner you can take away me from that service? Thanks!
yeezy
Needed to send you a very little word to thank you very much the moment again with the magnificent principles you have contributed in this case. This has been quite incredibly open-handed with people like you in giving openly all a number of people might have offered for sale for an e-book to get some profit for themselves, precisely considering the fact that you might have tried it if you decided. These creative ideas likewise worked to be a fantastic way to recognize that other people online have the same dream just like my very own to figure out lots more on the subject of this issue. I am certain there are some more enjoyable opportunities in the future for people who find out your website.
golden goose superstar sneakers
Nice post. I be taught something tougher on different blogs everyday. It’s going to all the time be stimulating to read content material from different writers and follow somewhat one thing from their store. I抎 prefer to make use of some with the content on my weblog whether you don抰 mind. Natually I抣l provide you with a hyperlink on your net blog. Thanks for sharing.
fear of god essentials hoodie
Your place is valueble for me. Thanks!?
kyrie 7
Aw, this was a really nice post. In concept I would like to put in writing like this moreover ?taking time and precise effort to make a very good article?however what can I say?I procrastinate alot and not at all seem to get something done.
off white nike
Aw, this was a really nice post. In concept I wish to put in writing like this moreover ?taking time and actual effort to make an excellent article?however what can I say?I procrastinate alot and by no means appear to get one thing done.
supreme new york
This website can be a walk-by way of for all the data you wanted about this and didn抰 know who to ask. Glimpse right here, and you抣l positively discover it.
bape shoes
A formidable share, I simply given this onto a colleague who was doing somewhat evaluation on this. And he actually purchased me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading more on this topic. If attainable, as you become expertise, would you thoughts updating your weblog with more particulars? It’s highly helpful for me. Big thumb up for this weblog submit!
off white
Would you be eager about exchanging links?
yeezy 350
When I initially commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any method you’ll be able to take away me from that service? Thanks!
yeezy outlet
I found your blog web site on google and test just a few of your early posts. Continue to keep up the very good operate. I simply extra up your RSS feed to my MSN Information Reader. Looking for ahead to reading more from you later on!?
kd shoes
There are some interesting deadlines on this article but I don抰 know if I see all of them middle to heart. There may be some validity however I’ll take hold opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as well
supreme t shirt
I抦 impressed, I must say. Actually hardly ever do I encounter a blog that抯 each educative and entertaining, and let me inform you, you will have hit the nail on the head. Your concept is outstanding; the issue is something that not sufficient people are talking intelligently about. I’m very glad that I stumbled across this in my seek for one thing referring to this.
chrome hearts outlet
you have an incredible weblog right here! would you like to make some invite posts on my weblog?
curry 6
This web site is mostly a stroll-through for the entire information you wished about this and didn抰 know who to ask. Glimpse right here, and you抣l definitely uncover it.
supreme outlet
After research a few of the weblog posts in your website now, and I actually like your approach of blogging. I bookmarked it to my bookmark website checklist and will be checking again soon. Pls take a look at my web site as nicely and let me know what you think.
kyrie 7
This is the suitable blog for anyone who needs to find out about this topic. You realize so much its virtually laborious to argue with you (not that I really would need匟aHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Nice stuff, just great!
bape
That is the proper blog for anyone who needs to find out about this topic. You notice a lot its virtually hard to argue with you (not that I actually would want匟aHa). You positively put a brand new spin on a topic thats been written about for years. Great stuff, just great!
goyard bag
Would you be excited about exchanging hyperlinks?
supreme
There’s noticeably a bundle to learn about this. I assume you made certain nice factors in features also.
supreme new york
I was very pleased to seek out this net-site.I wanted to thanks to your time for this wonderful learn!! I undoubtedly having fun with every little little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.
bape shirt
You need to take part in a contest for among the best blogs on the web. I’ll advocate this website!
Jordan Travis Scott
I used to be very pleased to search out this internet-site.I wanted to thanks on your time for this wonderful read!! I definitely having fun with every little little bit of it and I have you bookmarked to take a look at new stuff you blog post.
adidas yeezy
I as well as my pals have already been looking through the best techniques found on the website while instantly came up with a terrible suspicion I never thanked the web site owner for those tips. The boys became very interested to learn all of them and have in effect simply been using these things. Thanks for really being well accommodating as well as for considering this form of cool resources millions of individuals are really needing to understand about. Our sincere regret for not expressing appreciation to you earlier.
golden goose men
I used to be very pleased to search out this net-site.I wished to thanks on your time for this glorious read!! I positively having fun with each little little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.
kyrie shoes
This really answered my problem, thank you!
kevin durant shoes
Would you be interested by exchanging hyperlinks?
off white shoes
WONDERFUL Post.thanks for share..extra wait .. ?
yeezy outlet
There are definitely quite a lot of particulars like that to take into consideration. That may be a great point to deliver up. I provide the thoughts above as general inspiration however clearly there are questions like the one you bring up where crucial thing will probably be working in sincere good faith. I don?t know if finest practices have emerged around issues like that, however I’m certain that your job is clearly recognized as a fair game. Both boys and girls really feel the impact of only a moment抯 pleasure, for the rest of their lives.
curry shoes
There are some attention-grabbing closing dates in this article however I don抰 know if I see all of them heart to heart. There is some validity but I will take maintain opinion until I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as effectively
yeezy gap hoodie
I抎 should check with you here. Which isn’t one thing I normally do! I get pleasure from studying a publish that will make individuals think. Also, thanks for allowing me to remark!
jordan off white
An interesting dialogue is value comment. I feel that you need to write more on this subject, it may not be a taboo topic but typically persons are not sufficient to talk on such topics. To the next. Cheers
off white hoodie
I definitely wanted to jot down a brief comment in order to say thanks to you for some of the remarkable guides you are posting at this site. My considerable internet look up has at the end of the day been honored with brilliant facts and techniques to write about with my good friends. I would tell you that we visitors are truly fortunate to live in a fabulous network with many lovely individuals with beneficial plans. I feel pretty lucky to have encountered your web site and look forward to so many more pleasurable moments reading here. Thank you once more for all the details.
ball star golden goose
It’s best to take part in a contest for among the best blogs on the web. I’ll recommend this site!
palm angels hoodie
Spot on with this write-up, I truly assume this website needs rather more consideration. I抣l probably be again to learn much more, thanks for that info.
bape
I抦 impressed, I need to say. Actually rarely do I encounter a blog that抯 each educative and entertaining, and let me let you know, you may have hit the nail on the head. Your concept is excellent; the problem is one thing that not sufficient individuals are talking intelligently about. I’m very glad that I stumbled across this in my seek for something referring to this.
Travis Scott Air Jordan
An impressive share, I just given this onto a colleague who was doing slightly evaluation on this. And he in actual fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If attainable, as you turn out to be experience, would you mind updating your blog with more particulars? It is highly helpful for me. Large thumb up for this blog put up!
bape clothing
Youre so cool! I dont suppose Ive read something like this before. So nice to seek out any individual with some original ideas on this subject. realy thanks for starting this up. this website is one thing that’s needed on the net, someone with slightly originality. helpful job for bringing one thing new to the internet!
hermes handbags
very good submit, i actually love this website, carry on it
palm angels outlet
WONDERFUL Post.thanks for share..extra wait .. ?
cheap jordan
This is the fitting blog for anybody who wants to search out out about this topic. You realize a lot its almost exhausting to argue with you (not that I really would want匟aHa). You definitely put a brand new spin on a subject thats been written about for years. Nice stuff, simply great!
fear of god