Damaged packaging from China. Normal?

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Damaged packaging from China. Normal?

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How to figure out which warehouse(s) has my inventory?

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How to figure out which warehouse(s) has my inventory?

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#482 – 10 New Helium 10 Features | Weekly Buzz 12/26/25

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton, and Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place.

2️⃣ Helium 10’s Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow.

3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like category, price, sales, GMV, affiliates, and influencers.

4️⃣ Helium 10’s Chrome extension now supports Amazon Saudi Arabia, letting sellers analyze sales and opportunities in this fast-growing market.

5️⃣ TikTok Hot Videos shows top-performing TikTok Shop videos by keyword, category, and timeframe, helping sellers and influencers replicate high-converting content.

6️⃣ Amazon Influencer Finder helps sellers discover, analyze, and contact Amazon influencers making product videos, making it easy to recruit proven creators for listings.

7️⃣ TikTok Shop Ads tool lets sellers analyze GMV Max ads by platform, product, and video to spot top-performing creatives and improve ROI.

8️⃣ Helium 10 Share of Voice shows how much page-one visibility your brand owns across organic, sponsored, and video placements, revealing true share of shelf beyond rankings.

9️⃣ Keyword Tracker now includes built-in translation, letting sellers instantly understand and analyze foreign-language keywords across global Amazon marketplaces.

🔟 Helium 10’s AI Assistant instantly answers how-to questions, recommends tools, and helps users work faster—plus users can submit feature ideas directly from the dashboard.

In episode 482 of the AM/PM Podcast and Weekly Buzz, Bradley and Carrie discuss:

• 02:00 – 8-1 Keyword Research
• 07:02 – Scale Stories
• 09:47 – TikTok Product Finder
• 12:32 – Amazon SA Tools
• 13:15 – TikTok Hot Videos
• 15:57 – Amazon Influencer Finder
• 20:04 – TikTok Ads
• 22:10 – Share of Voice
• 25:49 – Keyword Tracker Translation
• 28:07 – AI Assistant

Transcript

Bradley Sutton:

Get keywords for your listing you can’t get anywhere else. A new reality TV show about getting started on Amazon and TikTok shop. Find all of the Amazon influencers that have made videos about your competitors, products, these strategies, and more on today’s special edition of the Weekly Buzz. How cool is that? Pretty cool. I think.

Bradley Sutton:

Hello everybody and welcome to another episode of the AM PM podcast by Gillian 10. I’m your host Bradley Sutton. And this is the show that is our Helium 10 weekly buzz, where you give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has. And we also give a training tip of the week. So let’s get started and see what’s buzzing.

Bradley Sutton:

And as mentioned today is a special edition of the weekly buzz that we do twice a year, which is a recap of all the top new money-making features that Helium 10 has come out with that’ll help sellers and brands increase their revenue online. Now, some of these are new tools. Others are maybe just new features of existing tools. Others might be educational programs that helps you to level up. And some might even be inspirational reality TV shows that hopefully inspire you and motivate you to level up. But regardless, they’re all designed with one thing in mind.

Bradley Sutton:

How do we help sellers and brands scale while selling on Amazon and TikTok shop? Now, every year Helium 10 launches between 60 and a hundred new features more than all the other platforms put together. And so we split this up twice a year to two top 10 lists, like the top 10 for the first half of the year and the top 10 for the second half, just the best of the best about what is definitely going to help you guys out. And so this one is obviously the ones from July through December. There’s 10 features that we have chosen. Carrie’s got the first five. I’ll take the second five. This first one that Carrie has is probably one of my favorite things we have launched in years. Carrie, take it away.

Carrie Miller:

This one is a tool that’s kind of like 8 tools in one. And it basically takes some steps out of kind of having to go from one tool to the next. And that is our listing builder. And that is basically because we have eight tools in one. The listing builder now integrates magnet, Cerebro, search query performance, brand analytics, all of those tools in one. So you can do your keyword research and write your listings all in one place.

Carrie Miller:

So I’m just going to show you how this works. The first thing you want to do is go to listing builder here. And what you’re going to do is you’re going to click on add listing. And then I’m going to just choose create from scratch. And what you’ll do is you, you don’t have to put an ASIN here, but I’m going to go ahead and put an ASIN  here. And I’m going to put ours, which is our Manny’s mysterious oddities, a coffin shelf.

Carrie Miller:

And so we’ll put that in here and then we’re going to hit start building. Okay. And now this is where you’re going to want to make sure you have your main ASIN here, and then you’re going to want to add up to nine ASIN. So I’m going to show you, I’m just going to basically copy in here some of our competitors, and I’m just going to put those in here and you can just copy paste them from the Amazon and you see this little copy button that’s from our extension. So it makes it super fast and easy to copy these. So I’m going to just do this one.

Carrie Miller:

Okay. So we’ve got a few, you don’t have to do, you know, a total of nine, but I’m going to do three there with our main ASIN. And then what you can do is you can choose some of these different types of ways that you can find keywords. The first way is through brand analytics. This is fine. My brand analytics keywords converting with a conversion share of greater than 1%.

Carrie Miller:

So these are kind of your, um, low hanging fruit keywords where you’re already converting and you can actually choose months or weeks. So you could say, Hey, I want to do the last 12 months and you can choose all of the months that you want to have that data show in up in. The next thing is you can say, Hey, find my competitors brand analytics converting keywords with the, when, where they have a conversion share of greater than 1%.

Carrie Miller:

So for these competitors where they’re actually converting higher than 1% so that we can see what keywords they’re dominating on. And then you can go to your search query performance information. And this says find search query performance sales keywords with my purchases greater than one.

Carrie Miller:

You can do, I’m going to say, I want to say at least two purchases there. Um, and again, you can choose months. I like to just choose months, but you can choose weeks. You can do whatever amount of data, but I’m going to go back actually 12 months there. Then this one is find top keywords. This is where basically all of your competitors are ranking in the top 10 for those keywords.

Carrie Miller:

The next one is opportunity keywords, or maybe there’s a keyword that’s an opportunity, but maybe only one or two of your competitors are actually ranking for that keyword. And then you can also look at historical top keywords. So you can look over the past certain amount of months.

Carrie Miller:

So you can say, Hey, I want to find the top keywords in the past, you know, 24 months, if you want to over the past three months or the past six months. So you can get that historical data, um, to, to find some of those hidden keywords. The next one is you can say, Hey, I want to find top performing organic keywords from however many competitors you want.

Carrie Miller:

I might just put, Hey, one or two in here, one competitor ranked between one and 10. So at least one competitor. And then here find top performing sponsored keywords, uh, that are ranked. Um, and all you can say, Hey, I want just one of them or two or three. And I want to make sure that those keywords are where they’re ranked between one and 10. And then you’ll hit apply.

Carrie Miller:

And this is going to take you to the actual results. And the cool thing about this results page is that it actually allows you to see where these keywords are coming from. So for example, so we’ve got all these lists here. We’ve got the actual keywords here. We’ve got the search volume as usual keyword sales. This, this is how many, how many times this basically is converted on in a monthly period.

Carrie Miller:

So for example, coffin shelf, 15, 15 keywords converted on that. So this is basically great guideline for you to figure out, you know, the importance of each keyword. But what I like is you can actually sort through these. So for example, if I wanted to see only the keywords that came from those historical keyword searches, I can click on this button. It’s going to show me all those keywords that were from the historical, or if I wanted to just see top keywords, I can see them here by just clicking on this little button right here. So there’s a lot of different ways that you can utilize this.

Carrie Miller:

And then you can say, Hey, I want to, I want to look at all of them. You can do whatever you want, but you can then go next and then you’ll be able to see your listing builder is right here and you can start building. You can utilize the AI or you’ve got all your keywords in here. Now a lot of people will actually go through this list before they even get to this point. So you can go through it manually and delete or add different keywords that you want to. But that is basically how simple it is to utilize this particular tool.

Carrie Miller:

So if you haven’t checked that out, our new listing builder is amazing and actually we are continuing to update this. So we have even more features coming out that are gonna make it way easier and there’s gonna be more optimization, um, for some other, you know, ways to optimize on Amazon. So if you haven’t checked out, definitely check it out, but just keep an eye out for more updates because we are continuously making sure that this listing builder is completely up to date to make sure you’re fully optimized on Amazon.

Carrie Miller:

All right. I have the next feature and that is actually not a Helium 10 tool, but it actually is on YouTube. So this is our Helium 10 channel and this is our scale stories series. Now scale stories is a brand new series that we did and it basically is going on a journey with different types of sellers. So the first one that we did here is for beginners and basically it’s showing and we basically, this, this girl right here, she basically hasn’t sold anything on Amazon ever. So we’re walking her from step by step A to Z on how to sell on Amazon.

Carrie Miller:

And in this episode it kind of goes through the whole, her background story, but all the things that, you know, they look for in terms of products and there’s mentors that are guiding her. So expert mentors are helping her in this process. And then actually if you scroll up a little bit, you can see the continuation of those videos.

Carrie Miller:

So we actually go into detail about how to create a listing, you know, how to build a brand, how to, you know, do some different research, how to create a plus content, all this stuff that you would need from A to Z basically to learn how to sell on Amazon we have in that particular series. So that’s the first one. Okay.

Carrie Miller:

So I’m going to go back to YouTube and the next one is a seller couple that is stuck at 5k per month and a lot of sellers do get stuck at a certain point. And so we actually go through and there’s experts that are mentors for this couple and they go through their, their Amazon account and show all the different ways that they can actually improve. So that is a great video that you can watch if you are maybe stuck at a certain amount and you want some help looking in how to fix that.

Carrie Miller:

The next one is a TikTok for beginners. Okay. So TikTok for beginners is basically taking somebody from scratch and showing her how to sell as a seller with your own products on TikTok shop. So we have some expert mentors. There are a lot of really amazing information in this one. And then finally the last series is basically a seller and he’s been stuck at 140,000 a year.

Carrie Miller:

And there is so much in this particular one that is really helpful that they did that really, this guy actually already has doubled his business already and I think they’re continuing growing and it’s only, it’s not been very long since we launched this. So that is a great one to to take a look at. But in the coming weeks and months we’ll have the follow up videos.

Carrie Miller:

So we have this first series is the beginners and then this is the, you know, sellers that were kind of stuck at five K you can see all of the videos that we did with them. And so if you want to see the whole entire process, we basically have the main videos and it’s kind of a big overview, gives you all the strategies that they’re going to do. And then in the breakout sessions we go through and give full details on how to do each one of those things.

Carrie Miller:

And I’m going to go ahead and get into the next one, which is our TikTok product finder. And a lot of people have been asking for this one. They wanted to figure out a way to find good products to sell on TikTok shop. So we actually have an incredible product finder. So I’m going to go ahead and share it with you right now. So this product finder is, you can just find it easily on our dashboard here and it’s basically right here.

Carrie Miller:

It’s called the product finder and then you can see the little TikTok logo right there. And what you can do is you can basically filter down through here. So say I wanted to, you know, sell something, you know, Gothic or if I wanted to sell something healthy or if I wanted to sell tea, I like tea. So I’m just going to use that as an example today. You can choose a category. Now this goes pretty deep in the category levels.

Carrie Miller:

If you wanted to search in depth in the categories, this is a good place to do it as well. You can look at price range. So I want to say, Hey, I want a product that sells between, you know, 10 to $40. If you want to do that, you can choose a price range. You can choose a brand to take a look at the product rating, you know, looking for products that have, you know, higher or lower ratings. You can also look at the items sold here and how many items that has been sold for that particular product.

Carrie Miller:

So you can get a good idea of demand on it. You can look at the GMV or the how much revenue they’re creating. So there’s a lot of different ways that you can filter through these. I’m going to just hit search on the tea and just see if there’s anything that has to do with tea. So yeah, you’ve got all kinds of different teas that come up. So you’ve got some great ideas here.

Carrie Miller:

It’ll show you how many are sold. So you can look at the ones that are most popular. So for example, we’ve got kidney tea that looks like it’s pretty popular here. So, and you can actually sort through how many of these items are, have been sold in the last seven days. So this Yerba Magic, I’ve actually seen this one many times it’s been sold, you know, in the last seven days they sold 3,400 units. So that’s pretty incredible.

Carrie Miller:

And it shows you your, their GMV right here and their affiliate sales. How many, how many of those are coming from affiliates? That’s really interesting to know because some of these might not be sold a ton by affiliates. So it might be something where you’re like, okay, I can actually just list this product, this type of product on, on TikTok shop and people actually might search for it in the shop button. But most of the time they’re going to have a majority of the share is going to be from affiliate commissions. So that’s why we want to show that you can see how much of the sales are coming from affiliates.

Carrie Miller:

And you can see that right here and you can see also the number of active influencers that that particular product has. They’ve got 1,200 active influencers. That’s pretty good amount.

Um, and so they’re definitely, their sales are definitely showing for that. So this is a great way that you can find some product ideas and whether or not, um, there’s something that you want to sell. Again, this is a great place to just get those ideas, see what’s actually selling, how much it’s selling. Um, and it gives you great ideas on what to sell next on TikTok shop.

Carrie Miller:

The next one is something that I’ve actually talked to a lot of people that have wanted this. This was a really highly requested thing and it’s the Chrome extension for Saudi Arabia. So you can actually go to the Amazon Saudi Arabia and pull the Chrome extension now, which is super exciting. And I’ve actually talked to some people. I had a one-on-one call with somebody who actually is in the Saudi Arabia market doing extremely well.

Carrie Miller:

So it sounds like that’s an up and coming market. So it’s a great place to go ahead and take a look at what the sales are, what the sales opportunity is in Saudi Arabia. Um, so if you haven’t checked out that new Chrome extension in Saudi Arabia, go ahead and check it out. And for all those of you who have been asking for it, it is available for you now. So make sure to go ahead and utilize it.

Carrie Miller:

The next feature that I have here is our TikTok Hot videos. And I’m really excited for this one because, um, I think this is a great place for people to find videos for influencers. I think a lot of people when they get on TikTok shop, they’re like, I don’t even know how to direct influencers on what kind of videos would work or what would, what would make any money. So what you can do is you can look at this to not only make your own videos, but you can also utilize it to send to different creators and say, Hey, we have a competitor brand that did a video like this and it seems like it did really well.

Carrie Miller:

So, um, I’m just going to go ahead and show you how it works. So let’s go ahead and get into the actual tool itself. So basically you can put in any keywords right here and it’s going to search throughout the listing or the title. And if they, if that keyword is found, you’re going to see the results. Okay. You can also search by category.

Carrie Miller:

If you wanted to look into a certain category, you can choose a category and then this, you can choose a timeframe, either the last seven or last 14 days. I’m just going to choose the last seven days and I’m going to put in tea. Okay. And I’m just going to hit apply because I want to see what kinds of teas maybe I’m interested in selling tea. And it looks like we’ve got a lot of good potential products here. So we’ve got a lot of kidney tea and it shows actually the last, the item sold in the last seven days.

Carrie Miller:

And I actually like to just sort it. Uh, it looks like Zen’s, this is actually a tea maker. So you can see that the, the tea maker, it because it has the word tea and it’s going to show up here. So it’s not necessarily tea, but it does. It is a Zen tea maker. We also have 55 flavors of tea right here.

Carrie Miller:

Uh, so basically what you can do is you can click on the video and it’ll take you to the actual video so you can watch it. So you can see right here, um, that you’ve got, you know, it’s actually a tea cup maker. So really cool product. And it’s showing how they actually demonstrate it. And you can see that this one actually sold 1300 in the last seven days, although it’s down, that’s still a good amount. And then you can actually continue to scroll on over and you can see more stats about this.

Carrie Miller:

So you can see their GMV in the last seven days. You can see the number of views, how many likes those videos got, the shares, the engagement rate for that video. So, um, and then the published date of the video. So that was published in, it looks like October, but that’s how many sales, you know, that this particular video has made. So that’s a really good, um, indication that it’s going pretty, pretty well with that video. So you can take a look at all of these.

Carrie Miller:

And again, these are the hot videos. It’s going to give you some great ideas, what types of videos work, what types of videos are converting and how you can maybe replicate those for your own brand, um, to be able to, um, sell more products.

Bradley Sutton:

All right. Thank you very much, Carrie for those five. She had some pretty cool ones in her five, but I’ve got some, uh, some good ones too in mine. And let’s go ahead and hop into it. The first one I want to talk about is about Amazon influencers. All right.

Bradley Sutton:

We know all about TikTok shop influencers and how important it is, but I think something that people sleep on is finding Amazon influencers to create videos for your product. Uh, there’s, there’s two reasons why you might want to do this. Number one is having influencers, you know, make videos and then they put it on your listing and then it shows up in the carousel or on the bottom, uh, there potentially some of these videos can even show up on competitor, uh, pages, depending on how Amazon shuffles things around historically, how would you know who’s making videos for, you know, competitor products or brands, products you’d have to pay somebody just one by one to go through brand stores and brand listings and like, try and figure out who is making these videos and try and track them down and see if they have contact info and figure out, you know, what other videos have these people done?

Bradley Sutton:

I mean, a lot of it, you couldn’t really get too deep because it’s just a very time consuming thing, but that’s why we have created a brand new feature that we released earlier this year in our Amazon influencer finder. Here’s how it works. So let’s say you sell collagen peptides and you’re like, you know what? One of the top collagen peptides in the game is sports and sports research. Let me go ahead and see who has made a video about this product. All right. So I would go into the Amazon influencer finder.

Bradley Sutton:

I believe this might be for a diamond members and above, if I’m not mistaken. Um, if you’re looking at TikTok, you want to hit this drop down button and then make sure to hit Amazon. And then right here, I can enter in up to 19 aces.

Bradley Sutton:

So I can, or 20 ASINs. Actually I can just put in all the aces of my competitor or I could put a brand name here, but in this situation I’m just looking at one collagen peptide. So I’m putting in one ASIN here and now I’m seeing who are the influencers who have made videos.

Bradley Sutton:

Now I can have other filters here where I could say, Hey, show me who’s only the top who has a top creator badge. Show me who has social media links so that I can know I can contact them, et cetera. But here, this is just the raw list of everybody who has made videos who are Amazon influencers for the product.

Bradley Sutton:

And now I could see the bio of these influencers. I can see, do they do live streams? How many videos they have made? Do they do idealist? Do they post pictures? You know, how much, how many of their videos actually end up in the carousel? And right away I see this one guy here, Spencer does reviews. His name is, and I’m like, good grief. This guy has posted 1500 videos.

Bradley Sutton:

More than half of them have shown up in the upper carousel. Maybe I want to dive a little bit deeper into what this guy does. So I click on him right here in Helium 10 and it pulls up the videos that he has made over 500 of them. Right. And I could see, Hey, what kind of videos does this guy make? Does he, you know, is he a good fit for my brand?

Bradley Sutton:

And by the way, I can see right away that he’s got a Facebook profile and Instagram and a YouTube that with one click from Helium 10, I can go ahead and slide into his DMS on one of those platforms. Maybe I’m wondering, does this guy do videos for other collagen peptides? I don’t want him to be like a one hit wonder.

Bradley Sutton:

So I could use one of these filters here and say, let’s see if he has done videos for any other collagen based products. So I’m going to type in here under ACE and title phrases, collagen, and then hit apply filters. And wow, he has done nine different videos for different collagen products.

Bradley Sutton:

So then I could go in and actually just start watching some of these videos. And I’m like, you know what? This guy knows what he’s talking about for collagen. I want him to make a video for my product. Maybe I can collab with him. Maybe he can do something for TikTok.

Bradley Sutton:

Who knows? Let me go ahead and slide into his Instagram DMS and hit it here. So this is a cool feature. There’s a lot more features in the influencer finder. You know, you can sort by, you know, how many videos again, the upper carousel, you can vote by how many, or sort by how many videos they’ve done. I could, you know, filter by brand.

Bradley Sutton:

But if you have not looked into this tool, get in there guys. All right. Now in 2026, you know, more and more business is being done because of social commerce. Right? And so the more creators and influencers you have posting about your products, it’s going to give you the leg up on the competition.

Bradley Sutton:

All right. So the number seven tool out of the top 10 new features of 2025 is our TikTok shop ads tool. Now, you, if you know about TikTok shop, you might be wondering, what do I even need software for? Like all I can do is turn GMV max on or off.

Bradley Sutton:

Well, first of all, this is going to help you visualize how your advertising is going on different platforms. Like you can toggle between your Amazon advertising and your TikTok shop advertising. I’m not going to show my screen here in this one because I’m not running a TikTok shop ads.

Bradley Sutton:

Currently I got one of my TikTok shop accounts shut down, unfortunately for some bogus, um, you know, thing that, but let’s, let’s not talk about that. I’m very bitter about it. But anyways, as soon as I get my account back up and around, I’ll definitely be running, uh, these GMV max ads through Helium 10 ads.

Bradley Sutton:

The reason for using it is not just to visualize what’s happening between platforms, but then you want to go down and dirty, maybe into your creatives. In other words, your videos that you have made that your influencers have made. Is there anything that’s getting a lot of traction and you’re not advertising for, right?

Bradley Sutton:

This is going to show you, you’re going to be able to see at the video level, the ones you are sending traffic to and are advertising for what kind of visibility are they getting? What kind of click through rate, what kind of ROI are things getting not just at the campaign level, but even at the product or video level. So we’re talking about some things that is very difficult to do.

Bradley Sutton:

If you’re just in the TikTok, um, I’m not sure what they call it, TikTok seller center, right? So it might be difficult for you to visualize a lot of this. And you’re just like, I’m just going to set my ads on TikTok and forget it.

Bradley Sutton:

Sure. That’s what a lot of people do because it’s fairly easy, but this is going to help you get that leg up on competition by being able to dive a little bit deeper into the metrics and what kind of revenue and statistics your, uh, TikTok shop GMV max ads are generating and your videos, uh, in general, maybe even before they get into an ad, you’re going to be able to pinpoint the good performing videos that you might want to put some more money behind in advertising.

Bradley Sutton:

All right. Next up number eight is a brand new tool called Helium 10 Share of Voice. You guys know about keyword tracking. Hey, I’ve got a coffin shelf product. I want to know where, uh, my product is showing up in the search results organically sponsored. Am I on page one?

Bradley Sutton:

Am I on page two? Am I position 30? You know, where was I yesterday? Where was I two weeks ago? I think you guys hopefully are all using keyword tracker, but as you start progressing on Amazon, you know that it’s not just about where one product is ranking in one kind of placement type at one given time. When we’re talking about share a voice and share of shelf, this is a term that advanced brands talk about is, you know, maybe I have like seven coffin shelves, right?

Bradley Sutton:

And I want to know, uh, on page one, what piece of the pie do I have on page one on page one? It’s not just organic placements, not just sponsored placements, sponsored product placements. You’ve got video placements. You’ve got sponsored brand ads. You’ve got, you know, maybe multiple products showing up on page one organically. So what kind of like share of the digital shelf do you have?

Bradley Sutton:

And that’s what this new tool has. So like for example, right here, I am looking at my share of shelf for a keyword for a coffin shelf. And I can see over time, my brand has been one of the top ones. Like, look at this back here on December 13th, I had 6% share of shelf. And on, what is this? December 17th, I had 7% and, and these other, you know, competitors, I can see only one, 2%.

Bradley Sutton:

I can look down here and at the brand level, see, all right, what is going on overall from November 23rd to December 21st here, I can see, Hey, my paid share of shelf is 16%, meaning 16% of all advertising that showed up on page one. I had 16% of, of those placements. All right. Out of all the sponsored product I had on coffin shelf, I had 7% sponsored brand. I’m doing better and sponsored brand video. I am over 24% of any ad that somebody saw on page one for the keyword coffin shelf was a product from my brand and overall 85% of the time my products were showing up for this keyword.

Bradley Sutton:

All right. So that’s at the keyword level. I also can do brand Share of voice. All right. Where I’m like, Hey, how does my brand share a voice compare with the other? So if I select my brand, for example, I can see here that, Hey, my organic share of voice, 5% paid overall 12% sponsored product, 13% sponsored brand, 11%.

Bradley Sutton:

Now this is for all keywords. This isn’t just, you know, for, for the keyword coffin shelf, I can see my ads frequency is 55% across all, all the keywords that I’ve ever shown up for. So this really just gives you a lot more detail with what kind of piece of the pie you are having on page one, not just one keyword and one placement type, but across the board, you are not going to see this level of insight in other tools you might be using.

Bradley Sutton:

If you’re a brand new seller from day one, are you going to need this? You know what? I think you might survive without it. I’m not going to lie to you. All right. But as you are scaling on Amazon and you start launching more products in a certain niche, or you start getting more advanced with your advertising, you, if you only have one product, this is something you need to be looking at because this, you know, if your share of shelf goes down, this could be the answer to why there’s fluctuations in your sales that maybe the other data just is not really, you know, showing. All right. So make sure to check out next time you can the share of voice tool.

Bradley Sutton:

All right. I’ve got a question for you. Do you speak English? Are less Espanol? You don’t know. Honest. You must go part of you. What does this mean? These are different ways of saying, you know, do you speak a certain language? And every single language I just spoke of was one of the languages that our next tool can help translate for you.

Bradley Sutton:

Because if we’re English speakers and we’re selling an Amazon USA, we probably have no problem like understanding when we’re tracking keywords, you know what, what the keywords mean, but what happens if you’re selling in Amazon USA, let’s say you don’t speak Spanish and, but you with Helium 10, you identified some top Spanish keywords that you want to rank for. And so you add it to your keyword tracker, but you’re like, what even do these keywords mean? What if you’re, uh, you know, American, or let’s, let’s say you’re German and you are selling in Amazon, Japan, and you don’t speak Japanese.

Bradley Sutton:

And again, you pull all the keywords from cerebral. You’re like, all right, here’s what my competitors ranking for is what I’m advertising for. This is what I want to show up for.

Bradley Sutton:

Let me put it in keyword tracker, but you’re like, what the heck do these keywords even mean? You’re not able to like, you know, identify themes like, Hey, uh, my rank has gone down for all the keywords that have the word coffin in it or something like that. If you speak the language you’re tracking in, of course you can just instantly look at it.

Bradley Sutton:

But what if you’re dealing with a marketplace that you don’t understand? Well, that’s what a lot of our customers want it. And so that’s why we have added a translation tool right inside of keyword tracker for, so for example, here, um, I’ve got the Amazon USA marketplace.

Bradley Sutton:

I’m looking at, here’s a whole bunch of keywords, Coffin shelf, skull decor. And let’s just say, I want to change this to Japanese. All right. Maybe I’m Japanese. And I want to just like, see what these words mean. And I just look here and now all of a sudden skull decor for home, I can’t read this Kanji here, but I can read that.

Bradley Sutton:

This says, Sukaru decoration decoration. All right. So like right away, I’m like, Oh, okay.I kind of know what this means. Now here’s spooky decor. I’m wondering what the Japanese word for that is.

Bradley Sutton:

I can see it here, et cetera, et cetera. So you can do a lot of different languages here going back and forth. This is something that we had in Cerebro and, and magnet and other keyword tools. And people were like, Hey, we want to be able to figure out what the heck some of these foreign language keywords mean in keyword tracker. Now instantly you’re going to get that translation.

Bradley Sutton:

All right. Last up is just one of many different AI features that we came out with this year. Well, I mean, we really developed a lot, mainly in AI advertising. We have AI Product Launchpad. We have, you know, AI search career performance tool. We have an AI Cerebro tool where you take our brand names. 2025 was the year of AI.

Bradley Sutton:

Now, as I mentioned, we come out with 50, 60, 70, 80 new features every year. So it’s hard to keep track of what tools are, what tools do, how to use it step-by-step. Maybe you don’t want to watch all the videos, right? Well, now we have an AI assistant in Helium 10, where you don’t have to wait for a representative to come on. They can instantly tell you this AI assistant, how to use different tools, which tool to even go to for certain things. So this is how you use it.

Bradley Sutton:

Go into your Helium 10 dashboard or any page. And at the very top, you’ll see this button is called AI assistant. Just hit it once. So like maybe I could be like, Hey, which tool in Helium 10 can I use to do split testing image creatives? Like maybe I just heard the recent episode on the serious sellers podcast about Castaneda, who her favorite tool, she does split testing when she is thinking about different creatives or different product ideas. I’m like, I don’t know what tool that was.

Bradley Sutton:

What is it? Well, here in just a few seconds, helium tens AI assistant will say, you know what? You can use the audience tool in Helium 10 to perform a split testing for your image creations. It tells you exactly how to use it for certain use cases. So this is a great tool guys. If you don’t want to watch the videos from yours, truly, and Carrie and Chevalier about how to use the tools, you just want to get like a quick thing like, Hey, how can I find the top keywords that a product was ranking for last year?

Bradley Sutton:

It’s going to tell you exactly how to do that and which tool you can do it in. Make sure you use the AI system. one very, very important thing I want to close this with, and, and it’s along the same lines as this AI assistant is you might be wondering how does Helium 10 even decide which new features they’re going to come out with?

Bradley Sutton:

And the answer is we do it from customer feedback. So how do you make your voice heard? So that next year, when I do the top 10 of the first half of the year and carry, or maybe it’s Chevalier who does it, one of the features that was on your wishlist might be one of the ones that’s featured.

Bradley Sutton:

All right. So right to the right of where this AI assistant button is, is this little box tool that says send feedback. It looks like a box with quotations, hit that and then hit the button. Give feature ideas. All right. I am, um, you know, a member of the team that actually looks at that.

Bradley Sutton:

Once a week and we talk about it, all the feature requests that come in and we get a lot, we get a lot like 50 to a hundred every week. We go through them all. We categorize them. That’s how we knew how that, that we needed to make more tools for Saudi Arabia. As Carrie talked about that was in one of the new releases. Cause that was the number one thing that was getting a lot of requests.

Bradley Sutton:

Um, it’s how we knew we needed this AI assistant because everybody’s like, Hey, I don’t want to have to wait for customer service to answer my questions. I just want something a little bit faster. It’s how we knew to do this, share a voice tool, et cetera, et cetera. It’s because people hit that button and gave us feature ideas. So do you have a special tool or function that Helium 10 does not have and you think would save you a lot of time or money, or are you paying another tool heaven forbid out there for some feature? Because Helium 10 doesn’t have it hit that button, smash the give a feature ideas button and let us know what we can do for you.

Bradley Sutton:

And if, if there’s enough people asking for it, we are going to get it done. All right, guys, hope you had a great year using Helium 10 and also learning about what’s going on in the e-commerce world in on the Weekly Buzz. Don’t forget to turn in next week, which is actually going to be next year. We’ll be back with the news and then you’ll be able to see what’s buzzing.

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Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

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💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #482 – 10 New Helium 10 Features | Weekly Buzz 12/26/25 appeared first on AM/PM Podcast.

Types of Amazon Ads You Need to Know

The post Types of Amazon Ads You Need to Know appeared first on BQool Blog.

Any resources on learning Amazon Wholesale?

submitted by /u/Legitimate_Tea7740
[link] [comments]

Any resources on learning Amazon Wholesale?

submitted by /u/Legitimate_Tea7740
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3pl warehouse for FBA replenishment, is anyone actually doing this at 2000-4000 units monthly?

submitted by /u/Anxious_8121
[link] [comments]

3pl warehouse for FBA replenishment, is anyone actually doing this at 2000-4000 units monthly?

submitted by /u/Anxious_8121
[link] [comments]