How to Get 2-Day Delivery & Why Your eCommerce Store Needs It

Online shopping behavior has evolved dramatically this year, with 68% of consumers having elevated expectations from online sellers on marketplaces and D2C websites alike.

Amazon has pampered its shoppers with low prices, vast product selections, and fast shipping so that 63% of consumers now head straight there when shopping online. But, if you’re selling on Amazon and not offering 2-day delivery, competitive pricing, and in-stock items, it will be difficult to compete.

In this article, we’ll explain why fast shipping is the best delivery option eCommerce conversions and how to get 2-day delivery for your store.

Why Your eCommerce Store Needs 2-day Delivery

Customers love the experience of getting their products delivered quickly, but it’s not just consumers who benefit from 2-day delivery. Your business does, too.

Fast, free shipping increases conversions, AOV, visibility, and loyalty to create a more resilient business.

Customer Conversions

Online shoppers love fast shipping speeds because they get their products quicker, they can time their purchases to their schedule, and it feels like they’re receiving VIP treatment. These convincing factors compound one another, creating a strong case for the customer to click and place online orders. We see sellers increase their conversion rates by up to 300% merely by activating 2-day shipping on their store. 

Average Order Value

Customers will increase their basket size to receive free 2-day delivery, increasing average order value (AOV), and boosting your profits.

As customers shop around your store to reach a minimum purchase, they become more familiar with your brand and products, which increases the chances of them seeing something they want to come back for and buy in the future. 

Increased Visibility

Fast shipping speeds of 2-day and next-day delivery increase your visibility on Amazon, helping you stand out from the competition in three different areas: 

1. Fast delivery makes your products eligible for winning the buy box, increasing your visibility on the product page. 
2. Fast delivery results in more conversions and therefore reviews, increasing your organic ranking in the search results. 
3. Fast delivery can make you eligible for marketplace fast shipping programs, such as Walmart 2-day delivery and eBay Fast ‘N Free. 

Customer Loyalty

Customers love 2-day deliveries and will return to your store for them. 87% of online shoppers rank shipping speeds as a key factor in the decision to shop with an eCommerce brand again, increasing CLV and fueling the flywheel effect. 

The flywheel effect is a virtuous cycle for your business, wherein shoppers are delighted by features like 2-day delivery, and continuously return to your store unprompted. As you generate more sales and reviews, you then get more revenue to invest back into ads and your business. Once you get traction, it takes less and less investment to keep the flywheel running.

How to Get 2-day Delivery on Your eCommerce Store

You can implement 2-day delivery on your eCommerce store in one of three ways:

1. In-house Fulfillment

Marketplaces all have their own terms for in-house fulfillment. For example, Amazon calls it Fulfilled By Merchant. This involves using your own space, resources, and chosen shipping carrier to download, pick, pack, and ship orders within 2-days. 

The benefits of fulfilling orders in-house are:

• Control: you have control over the entire fulfillment process, from how much inventory you store and the shipping carriers used to where you invest money and cut corners. 

• Visibility: since you’re responsible for all stages of fulfillment, you get more insight into the process and can implement improvements and updates where you like.

• SFP: if you can maintain service level agreements, you may be eligible for marketplace fast tags through your in-house fulfillment. 

The considerations of fulfilling orders in-house are:

• Capacity: you must maintain 2-day delivery speeds regardless of how busy you are, which may require hiring temporary staff during the holidays and sales. 

• Costs: you pay for all fulfillment costs, including warehouse space, insurance, wages, heating, cooling, shipping, and packaging. 

• Eligibility requirements: you must meet and maintain the stringent eligibility requirements to qualify for your fast tags, and consistently do so in order to keep them.

2. Marketplace Fulfillment

Many marketplaces have their own fulfillment arms, such as Walmart Fulfillment Services and Fulfillment by Amazon.

These marketplace fulfillment services typically handle your entire fulfillment process. Let’s use Amazon FBA for example, which includes storage, picking, packing, and shipping. All merchants need to do is ship their products to FBA’s warehouses.

The advantages of using FBA to fulfill orders in 2-day are:

• Ability: FBA has an army of staff, a network of warehouses, and a fleet of delivery drivers ready to deliver items in 2-days, meaning they can guarantee fast deliveries come rain, shine, summer, or Christmas. 

• Cost: FBA can be more cost-effective than in-house fulfillment, with economies of scale giving you access to affordable space and shipping services. 

• Prime: FBA sellers automatically qualify for Amazon Prime, with no eligibility requirements. 

The disadvantages of using FBA are:

• Reliability: FBA restricted all inbound deliveries of non-essential items and increased 2-day deliveries to one-month during the coronavirus pandemic. While this was an unusual situation, it still prevented many sellers from operating during a critical time. 

• Cost: FBA penalizes sellers for long-term storage, multi-channel deliveries, and heavy items, making it costly for some businesses. 

• Control: FBA exerts significant control over your fulfillment, including Amazon-branded boxes, the priority of orders, and return handling. 

3. Outsourced Fulfillment Company

Outsourcing 2-day deliveries to a fulfillment company involves handing over your entire fulfillment process to a fulfillment service, including storing, picking, packing, and shipping. 

Using an outsourced fulfillment company is like using FBA; however, it comes with additional benefits, including:

• Multi-channel compatibility: outsourced fulfillment companies like Deliverr integrate with all of your sales channels, allowing you to offer 2-day deliveries across Amazon, eBay, Walmart, BigCommerce, and Shopify without paying a surcharge. 

• Warehouse networks: Deliverr uses a wide network of warehouses to distribute stock across the country closer to end customers. This makes guaranteed 2-day deliveries affordable and increases your coverage. It also provides you with resilience against situations such as FBA inbounding limits. 

• Marketplace fast tags: Deliverr integrates with various marketplace fast shipping programs, such as Walmart 2-day delivery, eBay Fast ‘N Free, Wish 2-day, and your own Shopify store to provide 2-day delivery tags wherever you sell (without having to do it yourself).

The considerations of using an outsourced fulfillment service included:

• Branded boxes: fulfillment services that focus on speed, may ask you to keep all branding inside the packaging you send your items in, because branded boxes slow down the fulfillment process, cost more, and can even make certain items more susceptible to theft. 

• Cost: some old model 3PLs have archaic pricing structures expensive for eCommerce sellers. Always look for all-inclusive, transparent pricing. You can check out your costs with Deliverr in our fulfillment cost calculator. 

• Volume: there is a risk that certain smaller companies cannot scale with you as you grow. Ensure your suppliers can keep up with demand, and your fulfillment service offers adjustable spacing to accommodate. 

Conclusion 

2-day delivery is no longer a perk; it’s an expectation. Fortunately, short delivery times are no longer just for big brands but are attainable by online sellers of all shapes and sizes, too. 

If you can meet 2-day deliveries in-house, all year round – great. If you need a helping hand, use FBA or a multi-channel fulfillment service like Deliverr to enable speedy, affordable, and reliable deliveries, and enjoy the benefits that follow.

The post How to Get 2-Day Delivery & Why Your eCommerce Store Needs It appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

How to Get Reviews on Amazon and Improve Your Amazon Seller Feedback

Introduction

Every eCommerce entrepreneur wants to get reviews on Amazon, and for good reason. Not only do reviews contribute to good rankings, but they are also a key purchase-driver. You can’t just stop at getting good Amazon reviews, however. In order to sell on Amazon, you need to use all customer communication strategically.

What does customer communication entail? Positive reviews are crucial, but you can’t neglect seller feedback. (Yes, there is a difference.) To make things more complicated, Amazon sellers must comply with strict guidelines on how, when, and what they may communicate to buyers to avoid fake reviews.

In this article, we’ll tackle the difference between the reviews and feedback, and how to get more of both. Once you try these tactic, you can build a successful buyer-seller communication strategy while staying Amazon compliant.

CHAPTER I

What’s the Difference Between Amazon Seller Feedback and Product Reviews?

Although they are often confused, seller feedback and product reviews serve two different purposes. Both help you build a brand on Amazon, but feedback refers strictly to the seller, while reviews refer to the product.

One big difference between product reviews and seller feedback is that reviews are displayed on the product detail page. Feedback, on the other hand, requires some deeper clicking to find.

As a seller, you can’t neglect feedback or reviews, but you can prioritize them based on your business needs. For example, seller feedback is especially crucial to third-party (3P) resellers, because they compete with others who sell identical products. If you’re listing a new product, it’s better to focus on product reviews as the first step.

CHAPTER II

Communicating with Amazon Buyers: The Do’s and Don’ts of Messaging

Many sellers wrongly believe that Amazon no longer allows them to ask buyers for seller feedback and product reviews. The marketplace has certainly cracked down on incentivized reviews in recent years. However, sellers can and should pursue feedback and reviews for every order — they just need to do it in compliance with Amazon’s Guidelines.

Unfortunately, Amazon compliance is much easier said than done. To keep up with Amazon’s continual refinement of its messaging policy, we keep our Communications Policy Changes article up to date, but here are some basic do’s and do not’s.

DO	DO NOT
Send one communication asking for seller feedback or a product review.	Send multiple requests to the same buyer.
Adhere to all of Amazon’s Communications Guidelines.	Use conditional language like “If you love the product, leave five stars. If you’re not happy, contact us directly.”
Use neutral, respectful language.	Ask buyers to change existing reviews, even if there is a resolution.
Personalize the message in compliance with Amazon’s guidelines.	Try to persuade, intimidate, or bully buyers into leaving or changing feedback or reviews.
Stay up to date on Amazon’s terms of service and periodically audit your messages for compliance.	Offer incentives, including but not limited to, promotions and coupons.
Err on the side of caution.	Include links or external contact info, including but not limited to, email addresses.
Automate your messages to save time and build relationships with buyers.	Attempt to contact buyers directly.
Remember that it’s Amazon’s marketplace and you have agreed to play by their rules.	Attempt to contact buyers who have opted out of feedback and review emails.
Use Buyer-Seller Messaging or Request a Review within Amazon Seller Central, or via a reputable third-party tool.	Promote other products, brands, websites, etc.
Only request seller feedback, or a product review, not both.	Solicit reviews from paid sources, friends, family, etc.

Mitigating Risk of Buyer-Seller Restrictions

How do you get product reviews AND avoid incurring restrictions on my Amazon seller messaging privileges? Follow the rules. Many Amazon sellers get restricted from Buyer-Seller Messaging for 30 days (not the same as an account suspension) when they don’t.

Admittedly, Amazon’s Program Policies are lengthy and confusing. They are subject to change and Amazon does not hesitate to make frequent changes, often without notifying sellers. At the end of the day, it’s your responsibility to keep up with Amazon’s guidelines because a 30-day Buyer-Seller Messaging restriction is not likely to be overturned nor is it worth the time it will take you to try.

What to Do When You Are Restricted from Amazon Buyer-Seller Messaging for 30 Days

1. Stay calm, remember that it’s just 30 days. While you will be temporarily unable to use Buyer-Seller Messaging, still able to get unsolicited seller feedback and product reviews.
2. Switch to using Request a Review. While it is more limited than Buyer-Seller Messaging, Request a Review is effective and still available to you even when restricted from Buyer-Seller Messaging.
3. Audit your messages and make sure that everything is compliant so that you don’t receive another restriction for the same infraction. If you find a violation, rectify it immediately. If you see nothing wrong, reread the Amazon Communications Guidelines just to make sure you didn’t miss any points or updates.
4. If you still can’t find the problem, contact Amazon Support and ask why you received the restriction. The representative who responds may or may not be able to help you but it’s worth a shot.
5. Wait out the 30 days, and if you’re certain there is no violation, you might try returning to Buyer-Seller Messaging. If so, know that you are now at risk for a second messaging restriction, which can lead to the dreaded Amazon account suspension. If this happens, you can try to appeal it, but it’s very difficult and very expensive, and suspensions are rarely overturned.

CHAPTER III

How to Get More Product Reviews & Seller Feedback

When it comes to asking for Amazon seller feedback and product reviews, you have two options: Buyer-Seller Messaging or Request a Review. If you’re a new seller, you’re also eligible for the Amazon Early Reviewer Program. Assuming that you are not restricted, the choice is yours, but you must use one, not both.

Buyer-Seller Messaging is more comprehensive, but it’s also riskier. Any modifications that you make to the original Amazon template can violate Amazon’s Communications Guidelines.

Request a Review, on the other hand, is a simple, minimal, unchangeable message sent by Amazon that carries no risk as it’s inherently Amazon compliant.

Buyer-Seller Messaging vs. Request a Review

Create and Optimize Messages to Be Most Effective

It’s hard to know which messages will get the best results. Sometimes a simple tweak to a subject line can dramatically increase an email’s open rate. But you can’t know unless you test. Try both methods to see what works.

With A/B testing, you can systematically determine which messages deliver the best open rates and most conversions. These message analytics provide a wealth of data to help you reach more people and inspire them to leave seller feedback and product reviews. 

Deliver Proactive Customer Service at Just the Right Time

One important factor to test is your message’s timing. For Buyer-Seller Messaging and Request a Review to be most effective, emails need to reach buyers at the right times. 

For example, if the product requires assembly, the buyer might need additional instructions. In this case, you might use Buyer-Seller Messaging to send a PDF with directions. But you wouldn’t want that message to arrive at the moment that the order is placed. You’d most likely want the message sent as soon as the package has been marked as delivered. Sending timely messages will increase your star rating as a seller or for your product.

Save Time: Automate Your Customer Communications

Regardless of whether you use Buyer-Seller messaging or Request a Review, you’re going to have to do it manually. If you’ve got a big email list, manual communications take a hefty amount of time.

Sending automated messages to buyers is the most efficient way to build a strong reputation. You’ll save countless hours weekly, which frees you up to focus on innovation, advertising, all of the other important aspects of growing your business.

What does automating customer communications really mean? 

• Having a library of messages and workflows at the ready so that you can engage with buyers at every critical juncture — all without painstakingly repetitive manual actions. 
• Meeting your customers’ needs every step of the way, getting more seller feedback and product reviews, proactively attending to any potential product or shipping issues, and building trust with your buyers. 
• Not having to babysit every send!

Seller Labs Pro vs. Amazon Seller Central

In addition to your choice of method, you also have your choice of tools. There is no shortage of third-party review software and services. Features and prices vary and some services are more reputable than others, which means that you will incur a higher risk of restriction if you opt for a poorly designed tool.

To keep it simple, let’s compare features between two providers that are committed to communications compliance, Seller Labs, and Amazon Seller Central.

	Seller Labs Pro Buyer-Seller Messaging	Amazon Seller Central Buyer Seller Messaging
Automated
From Address Display	Your Brand	Amazon
Customizable Text
Brandable
A/B Testing
Blacklist (Opt-Out)
Amazon-Compliant Pre-Installed Templates
Advanced Message Filters
Attachments Allowed
HTML/CSS Rich
Multiple Event Triggers
Analytics
Automated Send Date Selection
Marketplaces Served	11	All
Review Monitoring
Notifications
Restriction Risk

Seller Labs Pro Buyer-Seller Messaging clearly has more features than Amazon Seller Central. With A/B testing, review monitoring, and advanced analytics, it is clearly the best option for Buyer-Seller Messaging.

Seller Labs Pro also offers a Request a Review feature, but because of the Amazon’s limitations, there is less customization available. Nonetheless, Seller Labs Pro offers A/B testing and customizable text with automated send dates, while Amazon Seller Central does not.

	Seller Labs Pro Request a Review	Amazon Seller Central Request a Review
Automated
From Address Display	Amazon	Amazon
Customizable Text
A/B Testing
Blacklist (Opt-Out)
Amazon-Compliant Pre-Installed Templates
Automated Send Date Selection
Marketplaces Served	11	All
Automatic Translation to Buyer’s Preferred Language

CHAPTER IV

Conclusion

The importance of seller feedback and product reviews cannot be overstated. In fact, little matters more than 5-star reviews. You can use hands-on strategies like product inserts and the Early Reviewer Program, but nothing will save your reputation more than solid customer communications.

How do you determine which method and which tool is best for you when it comes to achieving your customer communication objectives?

• Buyer-Seller Messaging: If you’re looking to connect with your buyers, build relationships with them, deliver proactive customer support, and strengthen your brand identity, Buyer-Seller Messaging is for you. 
• Request a Review: If you’re just looking for seller feedback and product reviews and you don’t want any personalization (or you’re restricted from Buyer-Seller Messaging), Request a Review will serve you nicely and eliminate the risk of messaging restriction.

The easiest, most powerful, most efficient way to deliver rich communication is by automating your emails and using features like event triggers, A/B testing, and notifications. None of those features are available using Amazon’s Seller Central Buyer-Seller Messaging, but you can get them all (and more) in the Seller Labs Pro. You’ll also find automated Request a Review. 

Try Seller Labs Pro free for 30 days and see how much more seller feedback and how many more product reviews you accrue.

The post How to Get Reviews on Amazon and Improve Your Amazon Seller Feedback appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

New Seller Labs Pro Features You May Have Missed

We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you be successful and grow your business on Amazon. 

Brand New Dashboards

We are so pleased to have rolled out our new dashboard look! We listened to your feedback and spent hours getting lost inside Seller Central (it’s so easy, isn’t it?) in order to compile the most important data you need for your business at a single glance.

The dashboards have been implemented on your Seller Labs Pro home screen as well as within your Advertising console. Now, it’s easier than ever to see suggestions, recommendations, and improvements you can make to your account overall. 

Advertising Strategies

Yes, Seller Labs Pro can build the strategy behind your advertising campaigns now! In just a few simple steps, our system will create a strategy unique to your products, goals, and budget. Our system will create a few different campaigns designed to help you reach the goal you set forth for the strategy. We’ll automatically handle bid adjustments, moving keywords, and more!

For more on Advertising Strategies, check out our Knowledge Base article.

Notifications

Our Notifications have become incredibly robust since we announced it earlier this spring.You can now receive notifications for everything from unprofitable products to Buyer-Seller Messaging violations to advertising campaigns running out of budget. They can also be delivered to your email or directly to your phone through text notifications. Even when you’re on the go, you can still stay on top of your brand.

Request a Review Automation

In case you missed it, we recently announced the new Request a Review Automation feature available within all Seller Labs Pro and Seller Labs Basic plans (More on Seller Labs Basic below). This allows subscribers the ability to send Amazon’s approved requests for buyers to write a review or seller feedback. This new feature should not be used in conjunction with personalized messages (Powered by Feedback Genius), so you’ll need to think about what will work best for your brand. 

Read more about Request a Review Automation.

Product Catalog & Detail Pages

For our Seller Labs Pro subscribers, you now have access to a detailed financial and traffic report for the ASINs in your catalog. From your dashboard, navigate to your left-side menu and select “Products.”

We’ve created a few default views such as Financials, Traffic, and Inventory. You also have the ability to create a custom view based on specific data points you are most interested in. Log into your account in the morning and easily see items that need your attention.

For example, you may want to create a “Returns View,” selecting “Returns,” “Revenue,” “Units Returned,” and “Units Sold.” With these, you can see the breakdown of product returns compared to your overall sales. If you see the proportion growing, it may be time to edit the product or the listing.

You also now have the ability to dial into each and every product in your catalog to look at a variety of metrics. See how your advertising campaigns are performing for a product, if you need to restock, or even your overall sales volume by revenue and units sold.

Smart Filters

This is one of the most exciting new updates within our Advertising Center Powered by Ignite. Smart Filters are available on any Keywords or Search Terms page within the tool. These filters will show you ads that have low conversion rates, ads that are costing you money unnecessarily, and even those that are performing well. 

Dialing down your advertising campaigns with these Smart Filters will help you save money in the long run. They’re designed to help you focus on the ads that are performing best for you.

Campaign Serving Status

Serving Status is in conjunction with your Active, Paused, or Archived status of a campaign. This new column within your Advertising Center Campaigns view helps you see if your advertising campaigns are actually running. There’s a large difference in an “Active” campaign if it has “Run Out Of Budget.” 

New Plans

With all of these new features, we’ve also created new subscription options for our community. You can now save 20% on your subscription by utilizing our Annual Plans. You can lock in one price for the next twelve months, even if your account grows beyond the plan’s limits. If you stick with a monthly plan, you would get bumped up to the next plan automatically.

Additionally, we’ve added Seller Labs Basic. For just $19 per month, you can access the Request a Review Automation mentioned above, what was formerly known as Scope Free, as well as our dashboard with high-level analytics for your account. 

We’re continuing to roll out more and more new features to Seller Labs Pro. Start your free 30-day trial today!

The post New Seller Labs Pro Features You May Have Missed appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

How to Sell on Amazon [Updated for 2021]

So you want to become an Amazon Seller, eh?

As a seller, it can seem that everything is stacked against you. As technology providers for Amazon sellers, we understand the frustration. With so many policies and so many changes to those policies, it can seem as if the game is rigged. Instructions and rules are hard to find in Seller Central, and minor infringements punishable by suspension.

Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, but let’s be honest; it is in Amazon’s best interests that you generate profits! After all, Amazon’s low prices and high competition are essential to their success.

If you are serious about becoming an Amazon seller, never underestimate your importance in the marketplace. Never think that you can’t win because your success and Amazon’s are closely intertwined.

You and Amazon in a partnership that is exceedingly beneficial and lucrative for each party involved. In this how to sell on Amazon guide, we’ll teach beginners and experts about the Amazon flywheel. By the end, you’ll learn proven methods to how to sell on Amazon by optimizing your product listings and improving customer service,.

CHAPTER I

The Amazon Flywheel (AKA The Bezos Napkin Sketch)

Ever heard of Newton’s First Law of Motion? A body in motion tends to stay in motion.  Consider how much effort it takes to start a bicycle at a dead stop. A whole lot. But once you get it going and you’re pedaling consistently, things become easier. After you’ve built momentum the pedaling feels smooth and nearly effortless. 

The same concept of momentum applies to selling Amazon. Take a look at the now-famous Amazon flywheel. When the flywheel is turning, it can seem almost magical in ease and flow. This is the optimal Amazon flywheel zone. (And it’s totally achievable for Amazon sellers who have great products.)

As a seller, you can turn the gears that are essential to the larger flywheel motion. Sure, Amazon turns most of the gears, but the better you turn your gears, the more Amazon rewards you. The more Amazon rewards you, the more your business will grow.

There is no short-cut to achieving the flywheel zone. If you learn step by step, how to sell on Amazon, you can run your business accordingly. It takes time, but we’re here to help.

The Basic Tenets Guiding All Things Amazon

To become a true Amazon seller, you need to turn the gears of the Amazon flywheel. Before we get ahead of ourselves, there are some basics.

1. The customer experience is everything. 

You know this, but just take a moment to remind yourself. At the heart of Amazon’s mission is customer satisfaction. When you keep customers buying more, Amazon will reward you.

2. Seller success is measured on two factors: relevance and performance. 

Both relevance and performance contribute to how Amazon matches products with customer searches. To learn more about this aspect of selling, read our complete guide on SEO for Amazon. Don’t have time for the 7-minute guide? Here’s the short of it:

3. Success begets success on Amazon. 

Selling on Amazon is a virtuous cycle where success is rewarded with tools and privileges. These selling privileges further increase the likelihood of more success, and so on, and so on.

Wheels Turning Wheels: The Amazon Flywheel

Now that you understand the big-picture, let’s explore the details of how to sell on Amazon successfully. In the flywheel model, motion can be accelerated organically with great products, low prices, good reviews, and excellent customer service. It can also be accelerated with paid traffic when sellers use Amazon Sponsored Advertising. Whatever your approach, feed the cycle, and the cycle will repay you.

Above is a visual representation of the gears at work and how they turn. For each gear, we’ll provide information, tips, and resources to help you move the larger flywheel.

CHAPTER II

The First Two Gears: Discovery & Traffic

1. DISCOVERY

Simply put, discovery is about showing up in search results. Shoppers can’t buy what they can’t find. Help them find (and buy) your products by optimizing your Amazon product’s discoverability via the keywords, bullets, and title.

To be good at discoverability, you need to learn about Amazon’s search algorithm, and how Amazon ranks products. However, before you get started with all this technical SEO, you need to be savvy about keywords. 

What Are Keywords?

Keywords signify to Amazon’s algorithm which products match with user searches. The keywords you use in your product listing will determine how you rank on Amazon Search Engine Results Pages (SERPs). To say that keywords matter is an understatement.

How do you find the best keywords?

• Ask friends and family to describe your product in their own words.
• Do an Amazon search for your product/similar products, as well as searches on other commerce sites like Walmart, eBay, and Target.
• Use the Search Term Report in Seller Central.
• Read your product reviews and incorporate those phrases.
• Read competitors’ listings, especially the listings for those ranking as top sellers in your category.
• Do a reverse ASIN lookup using Seller Labs Pro.

Where do you put keywords?

Now that you’ve gathered your keywords, put them all in one list, and sort them by search volume and relevance. Once you know the most relevant, popular search terms for your product, distribute them across your Amazon’s fields: the title, bullet points, product description, and backend keywords.

The Title:

The title is not only crucial to the Amazon algorithm, but it’s also the first thing shoppers read. You only have 200 characters for your title so use them wisely. Include the brand name, what the product is, what it does, what materials it is made out of, etc.

Remember that most shoppers are on mobile devices. Strike a balance between using your full 200 characters and appealing to users on a smaller mobile display. The best of both worlds is to put the most important keywords first.

The default title style to get you started is Brand + Model + Product Type + subsequent information such as material, purpose, size, quantity, color, etc. Read Amazon’s Product Title Requirements so that you can create the perfect title for your listing.

Bullet Points:

Because bullet points are “read” by both human shoppers and Amazon’s ranking algorithm, optimized bullets will help your rankings and also your conversion rate. Make all five bullet points easy to read, formatted consistently, and full of pertinent, keyword-rich copy.

To go the extra mile, and anticipate questions shoppers may have, and answer those questions. For example, if you get a lot of questions about how your cast-iron pan ages with use, make a key product feature “rust-proof” or “lasting for generations”.

Product Description: 

The product description is where you are free to tell your brand’s story. It’s where you can express why your product is the best choice for the buyer. This section allows you to take a tone with shoppers and present your brand and your product in a way that communicates something unique and worthwhile. 

The product description is not a place to simply stuff keywords or mention the competition or make claims that you cannot substantiate. It is a place to tell your story and make a connection with your buyer.

Backend (Hidden) Keywords:

This is where you put the keywords that you want Amazon to index, but you want shoppers to see. For example, if you sell affordable headphones, you want to appear in searches for “cheap headphones” but you don’t want to label your product as “cheap”.

Amazon indexes only the first 249 bytes in backend keywords, so you have to be sparing and smart. That limited number means that finding strong keywords and leveraging those is more important than ever. You don’t need to include certain variations of keywords like plurals and misspellings, as the algorithm has already picked them up from other parts of your listing.

Here is some of what Amazon says regarding backend keywords:

DO	DO NOT
Put keywords in the most logical order (a customer is more likely to search for “big stuffed teddy bear” than for “teddy stuffed bear”).	Provide inaccurate, misleading, or irrelevant information such as mentioning competitors or their brand names.
Use a single space to separate keywords. No commas or other punctuation needed.	Include statements that are only temporarily true (“new” or “on-sale”).
Include abbreviations, alternate titles, topics/subjects (for books, etc.), and key characters (for books, movies, etc.)	Include subjective claims such as “best” or terms that are abusive or offensive in nature.
Use keywords that are synonyms, hypernyms, or spelling variations of content in visible attributes (e.g. if product title is ‘whiskey’, use ‘whisky‘ in the backend keywords).	Include product identifiers, keywords that already appear in the listing, variations like upper and lowercase keywords, or plural forms of singular keywords already used.

To Sum Up: Don’t Forget the Details

Both shoppers and Amazon respond well to listings that are complete. What do we mean by complete?

• The listing gives buyers the extra information that may make them more likely to choose your product over your competitor’s.
• The listing provides information so that buyers know exactly what they are getting. The result: fewer returns.
• The keywords inside the listing feed Amazon’s algorithm all of the information it needs to match your product to a customer’s search.
• The listing sends a signal to Amazon that you are an organized seller who is committed to providing the customer with the best experience.

We get it; writing such a quality listing takes time, energy, and effort. Our listing optimization experts are here to help, but if you’re the DIY type, try to optimize your time as well as your keywords.

But Wait, There’s More!

We almost forgot – there are many fields in addition to the title, bullets, product description, and backend keywords. These pesky details may seem like a waste of time, but they are actually opportunities to rank better and sell smarter.

Filling out these fields all the way makes your product filter friendly in the left sidebar. Not only will this help you users find your product when browsing, but it will also tell searchers that your product is the best match in terms of color, size, brand, Prime eligibility, etc.

Below are some of the fields where providing information (that is thorough and correct) is essential.

Manufacturer Part Number (MPN):

When a shopper is looking for something specific, such as a replacement part, the Manufacturer Part Number is crucial. A specialty light bulb, a replacement heating element for an oven … these are the sorts of things where shoppers rely on unique identifiers to make sure that they are getting the exact part they need.

Be sure to not only add your MPN (if applicable) but to double-check to make sure you’ve got it listed correctly and have included other products with which it is compatible.

Specifications:

Don’t skimp on specs. Sure it seems like hyper-specific technical info, but it matters, and not just to gear geeks browsing electronics. Specs like size dimensions, weight, color, power output, software version, etc. are what will differentiate your product from others, and prevent returns.

Category and Subcategory:

Although search is the most-used method for finding products, we can’t ignore that shoppers browse. This is where the category and the subcategory are important. Be sure to select these carefully and to drill down as narrowly as possible so that you are competing with fewer other products in that classification. Learn more about Amazon’s Browse Tree Guides (BTG) so you can increase your product’s discoverability for browsing.

2. TRAFFIC

When we say traffic, I mean eyeballs on your product, plain and simple. We’re taking a shopper from having found your product (along with many other competing products and brands), to clicking on your listing for further information and a possible purchase. 

How do you drive traffic and cross that bridge from impression to click? Advertising. When you advertise on Amazon, you need to take calculated risks and monitor your reports. Treat it like investing and diversify your portfolio. Try the different advertising options available to you.

Amazon Pay-Per-Click (PPC) Advertising:

• Sponsored Products Ads (available to 1P and 3P sellers), strategy tips here.
• Sponsored Brands Ads (available to sellers who own their brands and are registered with Amazon Brand Registry)
• Sponsored Display Ads (available to sellers who own their brands and are Amazon brand registered)

Other Methods of Advertising on Amazon:

• Amazon Stores
• Amazon Demand Side Platform (DSP)
• Off-Amazon Advertising

Try them in various combinations and make adjustments as the data dictates. Understand that not every type of ad is the best fit for every product or brand. But if you work your ad campaigns methodically and diligently and listen to what the data says, you can absolutely turn lackluster product performance into best-seller status. Start by reading The 4 Cornerstones of How to Effectively Advertise with Amazon.

Crush Amazon PPC with Seller Labs Pro

Seller Labs believes in the power of Amazon PPC but we also know that Amazon’s Seller Central campaign-management interface can be cumbersome and the reports can be delayed and they often require advanced knowledge of Excel.

We built Seller Labs Pro to not only take the pain out of managing PPC, but to simultaneously find you the best keywords based on historical data as well as current trends and competitors’ listings.

Try it Free

Between the powerful data-driven keywords, intelligent suggestions based on ever-changing marketplace factors, we’ve seen blazing sales velocity and profitability for many sellers.

CHAPTER III

Become a True Amazon Seller: Conversion & Reviews

The next two gears are all about sealing the deal. With discovery and traffic, you’ve got a potential buyer on your detail page. Now, you need to convince that buyer to add your product to his or her cart, check out, and leave a review.

3. CONVERSIONS

Did Amazon match the right product to the buyer? Did that buyer make the purchase? The answers to these questions are in large part how rankings shift. After all, completing sales is the number-one way in which Amazon measures success. Sales get rewarded with a better placement that further increases the likelihood of subsequent sales.

You can do a lot to increase your conversion rate. Amazon makes no secret about what you need to do to make Amazon make money. For instance, we know that the conversion rate is measured by the total number of sales divided by the number of unique page visits.

Total Order Items: Total number of order items ordered for the selected time period. (Note: An order can have multiple order items, and each order item can have multiple units.)

Sessions: Number of unique visits to your Amazon product detail page within a 24-hour period. (Note: A user might view your pages many times on a single visit, resulting in a higher number of page views than sessions in your reports.)

We certainly know that you don’t want to decrease your number of page visits, so the best way to optimize for conversion rates is to increase your sales. The following factors influence whether or not a customer buys a product:

• Price
• A+ Content
• Images
• Fulfillment by Amazon
• Badges/Endorsements
• Promotions

Price

Price the most important factor determining which seller owns the Buy Box. Win this crucial real estate, and get the bounty of conversions that the Buy Box delivers.

Price does more than playing a determining role in Buy Box ownership, it also influences conversions (and plays into rankings because lower-priced items have a higher likelihood of being bought).

Shoppers are going to choose the item priced lowest. Sellers want to have the lowest price in order to capture the sale, but the price can’t go so low that there’s no profit in selling the product. It’s a balancing act and one that isn’t about prices so much as it is about margins. And where there are margins, there are opportunities.

So how do you play the price game with your competitors without accelerating the race to the bottom? Set a price threshold and don’t cross it. Commit to a price that you will not sell below and stick to it while working on all of the other factors that help your ranking and conversion rate. 

Shoppers will indeed pay a little bit more if your page looks amazing and your reviews and feedback are all high marks. If you’re running a promo and shipping fast and free through Prime, sellers will be even more likely to convert, (especially if your competition has some bad reviews and fuzzy images. 

There is only so much that you can do about price. Do your best at cutting costs before you get to Amazon. If you optimize in areas like sourcing and manufacturing and packaging and shipping, you can be more flexible in pricing. Do that, tend your other ranking and performance factors and you will find that it’s not all just a race to the bottom.

A+ Content

The Amazon algorithm loves compelling content and so do shoppers. Making compelling content is king, but it can be a daunting task, particularly when you aren’t a writer by trade. 

Amazon has come a long way in order to help sellers make attractive, informative, user-friendly pages that don’t require editorial or graphics expertise. With an increasing number of attractive templates available, sellers can now make product detail pages that look great. All you need to do is present all the information a shopper would need in order to make an informed purchase.

The best way to write killer content, without a web designer?  A+ Content. A+ Content’s templates don’t just prettify product detail pages, they allow you to tell the story behind your brand, which can be incredibly powerful when it resonates with a shopper. 

These content-rich pages leave standard pages in the dust. Plus, a page that is super-robust implies a professional seller who is invested in customer service.

Need-to-knows when deciding whether or not to use A+ Content:

• Amazon doesn’t index A+ content. This content is not intended for Amazon SEO, so it’s not going to help your discoverability. The goal of these pages is to create a more visually compelling product detail page, which helps your conversions.
• You need to be a member of Amazon Brand Registry in order to use A+ Content. There are many reasons you’ll want to join Brand Registry, if eligible.
• While A+ Content tools are awesome, they take time to learn and to utilize and the resulting submissions require approval from Amazon, which puts you at risk for having your hard work be rejected.

Images

Images are hugely influential when it comes to product perceptions. Make them appropriate and consistent with what you are saying about your brand and your product. If some part of the product or its use is confusing, show pictures to clarify. Make your images large and high quality.

Use as many of the available image slots as you need to convey selling points and information about your products. You technically get nine images per listing, but only seven are usually displayed. To be safe, stick to seven images and designate one large primary image with up to six alternate/secondary images. Don’t just use snaps of your product from various angles. Lifestyle shots of people using your product speak volumes. 

Again, Amazon tells you how to do this so that you satisfy both the algorithm and shoppers. Here are some of Amazon’s image guidelines as well as some proven best practices we’ve gathered.

A few key takeaways regarding images on Amazon product detail pages: 

• Don’t be afraid to spend a little money on a professional photographer. Plenty of shoppers have looked at detail pages and thought, “those are terrible pictures. I can’t see anything. Forget this, I’ll find something else.”
• Amazon measures the user’s time on a page, and longer duration is better. More pictures zoomable pictures that show important details make for longer visits.
• Follow Amazon’s rules. Submitting pictures that are not in line with Amazon’s guidelines will result in Amazon suppressing your listing, which means no sales. Save yourself the hassle and get it right the first time (and do so with all listing elements, not just images).

Video

Video is available to active professional-level sellers who are in good standing and Brand Registered. Video content must be approved by Amazon and there are strict video guidelines. 

Before you take on creating and adding videos to your Amazon product listings, carefully read Seller Central’s Upload and Manage Videos page. The last thing you want to do is spend time and money on unacceptable content or content that could jeopardize your account.

Try some other options as explained in “Amp Up Your Amazon Product Listings: Add 360-Degree Images and Livestreams.”

Fulfillment by Amazon (FBA) 

FBA has changed the way Amazon sellers do business. Not only does it take some of the logistic burden off of sellers, but FBA also comes with Prime. When you use FBA, you get “Fulfillment by Amazon” on your detail page as well as the Prime checkmark icon.

Prime means fast, free shipping from an Amazon fulfillment center. These magic words speak volumes to customers who now see your product as Amazon-endorsed. Customers are more confident with products that carry the FBA name, which does wonders for conversion rates.

Extra bonus: because Amazon is invested in products that they represent via Prime, FBA items get a bump up in terms of Amazon rankings.

Badges and Endorsements

The Prime checkmark icon isn’t the only badge that can be applied to Amazon products. There’s also “Amazon’s Choice” and ”Best Seller”, both of which carry a lot of weight in rankings and conversion. These badges not only inspire trust, but they also signify that the product is well-liked.

“Amazon’s Choice” appears quite often on Amazon private label products (go figure). Seller Support claims that it is decided by a number of factors, including keyword relevance price, stock levels, shipping speed, seller rating, etc.

“#1 Best Seller” is the current best-seller in that category. A product needs a high ranking in order to become a bestseller and get the “1 Best Seller” badge. Getting the “#1 Best Seller” badge is one thing, keeping it is another. Amazon best sellers are updated hourly so that badge is up for grabs 24 times per day.

Promotions

Run Promotions well and you’ll sell more and faster, in turn helping your ranking, which your placement and helps you sell more! This process turns the gears of the Amazon flywheel.

Beware though, there is no shortage of sellers who have experienced promos gone awry. Do promos the wrong way, and you’ll lose a lot of stock and money. That said, when you get into the promo area of your account (Deals, Coupons, and Promotions), read it all very carefully.

Play with the various types of offers such as Percentage Off and Buy One, Get One. Start with short-run offers so you can get a sense of the response and any correct mistakes you make.

And when you do go live with a promo, test it immediately and edit as needed. Otherwise, you could find yourself literally giving product away, thanks to an unlimited claim code that went viral.

Aside from the obvious options available in your seller account, we recommend trying these tactics. They’re great ways to not only sell more, but to clear out inventory so you don’t accrue Long-Term Storage Fees.

• For tiered money-off promos, create stackable offers that will apply in increasing order. For example, buy 5 items and get $5 off, and buy 10 items and get $10 off.
• Try BOGO promos where instead of getting a second of the same product free or at a lesser price, you attach a different item for the freebie or discount. If enough buyers partake, you’ll find yourself with those two products linked and suggested in the Frequently Bought Together section.
• Create a Sale: Technically not a promotion, you can create a sale using the FBA Inventory Age report and Amazon will recommend a price point that should help you sell more (you can also just lower the price but Amazon gives no recommendation in that case). 

Performance

There is a flip-side to conversion rate, the percentage of non-conversions. Yes, Amazon is measuring this and it does affect your ranking. Here you will see the metrics that Amazon is using to rate you as a seller.

Seller performance metrics include, but are not limited to, orders, sales, defects, sessions, returns, cancellations, stock-outs, etc. All of these things factor into your ranking when a

Make it a habit of checking your Account Health and Business Report daily. For additional insights delivered in a clear, helpful manner, try Seller Labs Pro. The Pro dashboard will keep you up to date with insights so that you can make better business decisions.

4. PRODUCT REVIEWS

What buyers (especially buyers who have made verified purchases) say about your products matters as much, if not more, than anything you can say about it. Good product reviews are a must. A product without reviews is a turnoff to any buyer because no one wants to be the first to take a chance on it.

Let’s reconnect with the foundation upon which Amazon is built and stands: customers first, always. Remember that you are an Amazon seller, and thus an extension of the Amazon brand. Everything on Amazon is about providing a great customer experience through price, selection, and service. 

When you as a seller provide an awesome product at an excellent price and you get it delivered fast, you will be rewarded by good seller feedback and product reviews. 

Customer opinions will significantly help your conversions and your rankings. You’ll also get social shares and your customers will become brand loyal and they will recommend your brand to friends and family.Doing all of the right things (and there is no shortage of them) is immensely important to your position as a seller.

Reviews are the least and most crucial gear that propels your portion of the Amazon flywheel. Until October 2016, you could solicit reviews via free or discounted products in exchange. With this practice banned and many buyer-seller communications restrictions added, you need to master how to get more reviews on Amazon and improve your Amazon seller feedback.

Go Beyond Your Product

Don’t brush off what buyers are saying about your products and your service. Check competitors’ reviews and look for any trouble spots that customers have experienced. Turn your competitors’ negatives into your own positives by addressing these issues in your product listing information.

Use a Feedback Management Tool

Don’t take chances on customers leaving you feedback and reviews. And don’t make the mistake of confusing a product review with a seller rating! Follow up with buyers methodically and respectfully using a feedback-generating tool such as Seller Labs Pro.

Try it free

Use a communications tool like Seller Labs to get good feedback but also to:

• Check-in with buyers after they’ve made their purchases.
• Guide buyers about where to leave a product review and where to leave a seller rating. 
• Ask questions that will help you discover ways to become an even better seller.
• Address buyer concerns and make the appropriate changes to your listings and processes.
• Offer buyers more value by including usage guides and instructions or other supplemental resources.

Conclusion

Continue Improving & Optimizing to Turn Those Gears to Profits

If this all seems like a lot to do and manage, the flywheel model. The hard part is setting it in motion. Once you set yourself up for success by attending to the gears, momentum kicks in and the wheel will keep spinning. 

This being eCommerce, however, changes will indeed take place (and Amazon will indeed make changes often and without notice). Sellers cannot anticipate all of these or how the changes will affect the marketplace.

How many times have we heard of Amazon changing its algorithm and the sky falling? That said, do your part to keep the flywheel spinning smoothly—keep your gears clean and well oiled, stay informed, seize opportunities, and be nimble when changes happen—and you’ll be rewarded for it.

How to Sell on Amazon: Key Takeaways for Success

• Amazon’s success and sellers’ success are intertwined. It’s a partnership where Amazon even goes so far as to give sellers instructions for how to sell on Amazon successfully.
• There are four basic tenets guiding all things Amazon:
  1. The customer experience is everything.
  2. Seller success is measured on relevance and performance.
  3. Success begets success on Amazon.
  4. Success is rewarded in simple terms as “More Sales → More Reviews →  Higher Rankings → Better Placements → More Sales … repeat … “
• There are seller-powered gears at work within the Amazon flywheel mechanism:
  • Discovery
  • Traffic
  • Conversion
  • Reviews
• Discovery is about getting found and ranking high in Amazon search results. This is done in the product listing (title, bullets, product description, backend terms) and using keywords that resonate with Amazon and match the user’s search.
  • Keywords require a data-driven approach to find the terms that rank best according to Amazon.
  • Fill out as much of your product listing page as possible, using as many keywords as possible.
• Traffic is about getting shoppers to your product detail page. Advertising using offerings such as Amazon Sponsored Products Ads is a way to drive traffic.
  • Amazon PPC campaigns can be extremely profitable with the help of a campaign-management tool such as Seller Labs Pro.
• Conversion is about turning a shopper into a buyer. It is driven by price, Prime eligibility, the words, and images on a product detail page, reviews, promotions, etc.
• Reviews can make or break a seller and a product.
  • Participate in the Fulfillment by Amazon program to mitigate fulfillment risks that can result in negative feedback.
  • The best way to avoid negative reviews and ratings is to deliver a great product and great service. There are no shortcuts.
  • Get more seller feedback and product reviews while also delivering proactive customer service with Seller Lab Pro.
• Never stop looking at data and customer feedback. Optimizing your listings based on the information you glean.
• Remember that the customer experience matters most to Amazon. Make that experience great.
• You got this.

Now that you know how to sell on Amazon, get all the tools you need to do it more profitably and efficiently than you ever imagined. Start your FREE 30-day trial of Seller Labs Pro.

The post How to Sell on Amazon [Updated for 2021] appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

Selling Internationally: 3 Things To Consider

This post was contributed by the team at PingPong Global Solutions.

This article covers all the details you’ll need to know for selling internationally: 

• International Banking Credentials
• Why you need them, and how to get them
• Foreign Exchange Expectations
• Paying Local Taxes in Foreign Markets
• Out-of-the-box Tips for Additional International Success

When it comes to the growth of your eCommerce business, international expansion is an obvious option to consider. It’s very possible your online product offerings could have the same success to customers in new markets. This can sometimes be effective as-is but can also require some tweaking. Let’s consider what changes might look like.

1. International Online Selling Basics

First things first: you need international banking credentials. 

Most countries are going to require some type of local business or personal bank account to operate within their economy – even if it’s on an international online platform. 

What are your global banking options? 

How do you launch a product in international markets? Well, you gather all the legal documents, hop on a plane, fly to to the country where you want to open up shop, wait around in the lobby of a financial institution, stumble through chatting with a banker in a language you barely know…

OR

You could find a preferred payment method that will help you get the banking credentials (and possibly the credit card) to do business abroad. That way, you can make international sales at the click of a button, and from the comfort of your own home.

International Banking Credentials

A virtual account eliminates the need to collect business documents and apply for a bank account in a different country, with different laws, that might even speak a foreign first language. Make international online sales while saving time, money, frustration, and preventing potential obstacles that could arise. Win-win. 

Whether you’re selling in Europe, the UK, Japan, or elsewhere around the world, your customers want to pay in their domestic currency. A PingPong account and credentials allow you to do international orders in other markets, accept foreign currencies, and convert your profits to your domestic currency at the best rate possible.

With Global eCommerce Sales, The Money Matters

Foreign Exchange (FX) 

With a payment solution platform, you control the profits of cross border shopping. You can optimize logistics and save more money when it comes to paying suppliers and/or local taxes. When the time comes to withdraw your money, you get to be confident knowing you are truly getting the most out of the global clients you’ve worked so hard to earn, with the best rates in the business, if you so choose.  

Most international marketplaces aren’t working with your best interest in mind when it comes to foreign exchange rates. Generally, conversions for international buyers occur on a scheduled basis, bi-weekly or monthly. However, some payment solution platforms allow you to choose when you withdraw your money.

Why is this awesome? Because you can wait for the best conversion rate, and choose to withdraw when that rate hits and save even more money than you would when utilizing a traditional marketplace model. Imagine the additional profits you’ll be making when you have the power to sell products and control to decide when you convert your money.

Local Taxes (VAT, GST, etc.)

Traditional marketplace models charge anywhere between 3-5% on top of the market rate to convert merchant earnings. This conversion happens behind the scenes. Money from the foreign markets where you sell – (whether Europe, United Kingdom, Japan, etc.) is paid to you in your local currency after shaving those fees off the top.

BUT 

If you’re using an innovative payment partner for international eCommerce, you can shop rates. 

For example, PingPong never charges its customers more than 1% for this service. That’s anywhere between a 2 – 4% savings. That might not seem like much, but imagine the savings difference when you’re paying that 1% conversion cost on $5,000, $50,000, $100,000, $250,000 – instead of 1.5% and higher! It absolutely adds up. You could save thousands of dollars monthly and annually.

2. Where To Start Your Global Expansion

Where you can expand depends on the marketplace platform you’re utilizing and what countries that platform supports. 

For example, the ever-popular Amazon marketplace currently operates Amazon stores in 16 countries. However, Rakuten is more profitable than Amazon in Japan, and Newegg is a popular alternative to online shopping in Canada.

Amazon

Not like it needs an introduction, but Amazon focuses on eCommerce, and is considered one of the Big Five companies in the U.S. information technology industry. The company has been referred to as “one of the most influential economic and cultural forces in the world” as well as the world’s most valuable brands.

eBay

If you’re considering international shoppers, you should take a look at eBay. The eCommerce giant helps sellers from all over the world sell their products internationally. With a Global Shipping Program (GSP) and other DIY shipping options, eBay brings your business across borders. Plus, you get to circumvent local customs, if your item is eligible.

Newegg

Newegg is a popular platform for online selling in Canada, and it is especially known and trusted for electronic and tech products.

This e-retailer launched in 2001, centering around online shopping experiences for computer component enthusiasts. Ten years later, the company launched a marketplace platform that allows different online merchants, resellers, retailers and brands to sell products directly to its customer base. 

Rakuten

This might come as a surprise, but the Rakuten marketplace is even more profitable than Amazon in Japan. It also doesn’t hurt that Japan accounts for the world’s fourth largest eCommerce economy.

Expanding internationally in Japan might be fiscally beneficial for growing your revenue while selling online. 

Added bonus: Rakuten provides its customers with helpful translations services for products, listings and more. Meaning, just because you don’t speak, write or read in Japanese, doesn’t mean your online shop won’t be successful to a Japanese customer base. This is a huge advantage and definitely something to think about, as some US products are hard to obtain in Japan and are in turn, more successful in that market.

3. Cross Borders & Think Outside of Your Box

Choosing where you want to expand when selling products online and having the legal credentials to do so are two of the most vital factors to selling internationally. When you’re ready to tap into international revenue, these steps are just the tip of the iceberg. They are steps you must take, or international business can’t proceed. 

An option for successfully selling internationally online that is more unique and innovative (and not required), is to expand your product offering. That is, add an additional product to your catalog that might work well in an international market.

Check out seven-figure seller Sharon Even’s strategy for selecting products that perform well.

Sure, test your top-performing product in the new market as well. It may be as equally successful. However, when you begin to cross borders, language, tax laws and currencies aren’t the only things that change. 

Cultural expectations change. A product that performs really well in one country might be a bust in another. The same can be said for a product that performs really well on what marketplace. Something might sell really well on Newegg, but be a bust on Amazon. 
However, when you dedicate the time, get really granular, test different products in different markets and find something that works – the profits will pay off. You’ll barely remember all the extra work it took to make that happen, and you will have learned some valuable information that can be tested in other marketplaces and countries for further international expansion.

Where Will You Go Next?

Anyone can start selling internationally at any time. It’s really never too late to get started. 

In that same spirit, the sky’s the limit, especially with today’s eCommerce and online retail industry. COVID-19 has caused online purchasing and shopping sales to skyrocket. Expanding internationally is bound to reap rewards for sellers and online merchants who put in the time and research to understand a new market, have the proper credentials and a product customers around the world want to purchase. 

Amazon’s Prime Day saw it’s most lucrative profit and record-setting sales in 2020. Where will you go next? 

Wherever it is, keep in mind that companies and products exist to help sellers and online merchants make (and keep) the most of their profits. 

If you are ready to expand internationally, want the best conversion rate when it comes time to bring your money back home and want the type of customer support that can only benefit your business, consider a PingPong account.

The post Selling Internationally: 3 Things To Consider appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

What is Amazon’s Choice Badge?

Amazon’s Choice is a label given to a product when Amazon believes it is the best match for a specific keyword. In search results, the badge is visible in the top left corner of a product’s image, or just below the title on product detail pages.

Amazon’s Choice products first appeared on the platform in 2015, with the arrival of the Echo Dot. As Echo became more popular, more and more customers spoke their requests to Alexa, Echo’s voice assistant. Unlike shopping on a desktop, it’s difficult to browse and filter results via voice search. (Although Alexa’s AI is smart, she’s not that smart.)

Amazon needed a way to simplify shopping for voice, so they introduced Amazon’s Choice as a way to quickly match keyword searches with the most relevant products. Today, the badge can be found on both mobile and desktop, in addition to voice.

Amazon’s Choice Vs. Best Seller Badge

Contrary to popular belief, Amazon’s Choice is not the same thing as the Best Seller Badge. Although both badges indicate high-quality products, Amazon’s Choice is given to the best match for a particular keyword. The Best Seller badge, on the other hand, is given to products that have sold the most units per hour in their category.

In other words, Amazon’s Choice is determined by SEO, and the Best Seller badge is determined by sales velocity. You can see the difference between Amazon’s Choice and the Best Seller Badge by looking at the search results for “decorative stapler.” 

The first product, an attractive stapler in white and gold, is an excellent match for the query “decorative stapler.” Its counterpart, a heavy-duty black one, is half the price and handles twice the capacity. The heavy-duty one is less “decorative”, but it’s certainly a better stapler. 

Therefore, the better-selling product gets a Best Seller badge because it sells better in the stapler category. The more relevant stapler, however, receives Amazon’s Choice for the keyword. 

Notice that a product can have a Best Seller badge AND be Amazon’s Choice for a keyword. That same bestselling stapler, for example, is Amazon’s Choice for another query, “stabler”.

(Typically, Amazon doesn’t recognize misspellings as keywords, but this particular example seems to be so commonly misspelled that Amazon can’t tell the difference.) 

What Does Amazon’s Choice Mean?

What does Amazon’s Choice badge mean for your bottom line? Well, this little badge carries a lot of meaning for Amazon sellers, including huge boosts in conversion rates. In fact, a Profitero study found that products with an Amazon’s Choice Badge received twice twice the traffic than comparable products without one.

It’s clear – Amazon’s Choice products sell more units. Is there some Amazon’s choice badge hack that is sure to get you that coveted seal of approval from Amazon? Bad news for the sellers that scroll Reddit looking for a shortcut to Amazon’s choice and sales – the best way to get the badge is to be an all-around amazing seller, plain and simple. 

When you are a great Amazon seller with a well-optimized listing, you will have no problem being Amazon’s most relevant product for a search term. As with most things on Amazon, the devil is in the details. In order to optimize your listing for Amazon’s Choice, you need to know more about the process. 

How does Amazon choose the most relevant products for search terms? Well, Jeff Bezos sits in one of his many homes and sorts through millions of customer queries to pick his favorite. He buys and surveys each Amazon product, pays special attention to small owned businesses… 

Made you look. 

Actually, the eCommerce behemoth developed an algorithm to do the picking automatically. Their equation is based on a series of inputs. The most important factor? The number of clicks and conversion rates on a given search term’s results page. 

How To Get Amazon’s Choice

In addition to clicks and conversions, there are some supplemental improvements you can make to increase your chances of being selected. Start with our top three tips to crack the code and get your next Amazon’s Choice badge.

1. Be a Great FBA Seller

Amazon doesn’t want to promote products that are hard to buy! To make a profit, Amazon needs to connect shoppers with products that are available to ship, ready at the click of a button, and Prime eligible. 

If you’re not an FBA seller already, apply to be one. Once you offer fast, free shipping, it will be far easier to convert shoppers and move products. Side note: make sure that you have enough inventory so that you always win the Buy Box. 

All these tips are general best practices for successful Amazon selling, but implement them now, and you’ll be one step closer to Amazon’s Choice. 

2. Tailor Your Listing to Highly Relevant Keywords  

A lot of new sellers don’t understand Amazon SEO and get distracted by high search volume keywords. Remember to always think about search intent when selecting a target keyword.

For example, Paladone sells a novelty Game Boy mug. Game Boys were big in the 90s, so they’re probably not going to convince someone shopping for “gifts for boys 5 years old” to purchase it.

Even though the keyword “gifts for gamers” has a lower search volume, it more relevant to this product. They’ve got a better chance of conversion on the results page for this keyword.

Basically, a keyword is only as valuable as your product’s potential to convert on that search term’s results page. Select a long-tail keyword to target with your listing, and you’re more likely to rank, sell products, and get the badge. 

Don’t stop at one keyword though! Expand on your keyword by finding phrases that semantically related. A keyword tool will show you related search terms, so that you can then sprinkle spelling variants and alternate phrasings throughout your listing like chocolate chips in cookies.

3. Maximize Sales Velocity and Reviews

The better your product listing, the easier it will be to get Amazon’s Choice. However, you can optimize until the cows come home, without ever getting the magic badge. Why? You likely don’t have enough sales or reviews.

If you’re selling on Amazon, you already know that a high sales velocity and multiple reviews are good for business. But sales and reviews are also a huge benefit to the overall SEO of your listing.

Start by improving your star rating. A highly rated, well-priced product will make it easier for all the SEO you’ve done to pay off. Sure, you may be in control of things like setting competitive pricing, but you can’t exactly leave yourself good reviews. With a tool like Seller Labs Pro, you can solicit reviews AND stay Amazon compliant.

Pro Tip: As your customer rating improves and you start to make more sales, you’ll want to ensure your return rate stays low. Check your return rate periodically in your Seller Central Account. 

Conclusion

 The nifty part about all this fun work? It pays off twice. The three tips above will not only help you get Amazon Choice, but it will also help you get a Best Seller badge for your category! If you’re looking for specifics on how to get the Best Seller badge, read our full article.

The post What is Amazon’s Choice Badge? appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

How to Use an Amazon Repricing Tool for Beginners in 2021

Selling on Amazon can lead to a thriving business, but it can also become a nightmare filled with lost profit, stranded inventory, and sleepless nights.

The key to turn your efforts into a success is to understand your competition and stay ahead of the game by getting the coveted Buy Box. Especially the new year has now begun, and the market is getting more competitive by the day.

Monitoring other sellers’ prices and manually updating your price for your listings are arduous and time-consuming tasks. These tasks prevent you from spending precious time on other significant aspects of your store management.

 

What is an Amazon repricing tool?

The name says it all: a repricing tool automatically adjusts your prices on Amazon based on the competitors and your repricing rules. There are many benefits of using an Amazon repricing tool. Here are the three that are worth mentioning:

• Using a repricing tool can save you a huge amount of time.
  Manually monitoring the prices of your competition and changing your prices becomes challenging when your business scales up. A repairing tool will alleviate this time-consuming task so you can use your precious time doing more quality operations, such as sourcing.  
• Using a repricing tool is quicker than adjusting prices manually.
  Manually repricing is not only time-consuming, but it’s also slow to react to a price change as it happens. Prices change really fast on Amazon as your competitors are also taking advantage of an Amazon repricing tool. An Amazon repricing tool, on the other end, will reprice for you instantly and constantly.
• Using a repricing tool can eliminate human error.
  When you let advanced software take care of your repricing, you are completely getting rid of human error. When you reprice manually, you are prone to make mistakes if you are tired, distracted, or just a little biased when making a pricing decision. A repricing tool will only work according to the repricing rule set by you, so the margin error is minimal.

  

How does the repricing tool work

Repricing tools download your listing data automatically from Amazon using the API connection. Then they can receive and analyze the offers from all sellers on a listing to determine who to compete with. Every time there is a price (or position) change on a listing, the repricing tool will receive updated pricing information from Amazon and will decide if there is the need to change your price based on your settings.  

Is it that simple? Well, yes, the software will do all the heavy lifting for you, but it is of vital importance to set your repricing rule correctly before letting the repricing tool work for you. 

If you want to learn more about how a repricing tool works, you can check out the following video from BQool’s YouTube channel on how to set up BQool Repricer for beginners.

Setting your minimum & maximum prices 

Every Amazon repricing tool needs you to choose Minimum and Maximum prices for your items to start repricing. What are they, and how to calculate them?

Setting a minimum price is a safety measure to prevent your price from going too low and selling for a loss. Advanced repricing tools allow you to calculate Min prices after all your costs are considered, including COG, Amazon Referral fees, FBA Fulfillment Fees, Closing Fee, and so on. This way, you can choose the lowest Profit or ROI you are willing to make when selling at your lowest price.

A maximum price is sometimes overlooked, but it is as important as Min price. Amazon has an internal algorithm that constantly monitors sellers’ prices and deactivates listings if it believes they are priced too high. The factors that affect this decision making are other sellers’ prices, the Min and Max prices set on Seller Central, and even prices on other online platforms (e.g., Walmart, eBay) for the same listing.

Setting reasonable Max prices is also important because repricing tools have settings that might take you to your Max price in certain scenarios, such as being the only seller on the listing. You don’t want to be priced $500 on a pair of socks…

 

Creating the perfect repricing rule 

But how does an Amazon repricing tool decide the price for your listings? 

Technically, it is up to the user to choose the preferred repricing rule to adjust listing prices. A rule is a series of parameters that the system will apply to every repricing scenario based on your competitors. For example, you can decide to compete with the buy box offer or with the lowest offer. You can also decide to exclude certain fulfillment types or sellers with bad seller metrics. Once a target is found, the tool can match their price, undercut it, or raise the price. 

Most repricing tools offer default rules but also allow you to create a fully customized rule.

 

Which Amazon repricing tool should you use? 

When it comes to choosing the best Amazon repricing tool, there is no definite answer because every business has its own preference. However, brand reputation is an essential factor for finding a legitimate repricing tool. If a repricing tool has been around for a while and has been trusted by many sellers, it may have already been officially recognized by Amazon and featured in the Amazon Service Provider Network or the official Amazon Marketplace Appstore.

BQool’s Repricing Central is officially recognized by Amazon and gives you the full flexibility to control your settings while eliminating the hassle of manually repricing your items. 

It also offers a 5-min repricing speed, various repricing rules and strategies with a high level of customization, and an embedded Profit Calculator that you can calculate the estimated ROI for your products. And the most important thing is that BQool Repricing Tool constantly receives feature updates to improve its user experience and help scale your business further.

Want to learn more about how BQool’s Amazon Repricing Tool works for you? You can sign up for a 14–day Free Trial. 

 

This blog post was originally published in November 2019 and was updated by Christina Chen in January 2021 due to product updates or Amazon policy changes.

 

The post How to Use an Amazon Repricing Tool for Beginners in 2021 appeared first on BQool Blog.

ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Every week we round up the most important, most interesting, most relevant, and sometimes most bizarre news for and about Amazon sellers. Check in each Friday afternoon to catch up on what’s making news this week. Amazon policy changes, FBA, logistics, fees, expansions, counterfeits, advertising and PPC, black-hat tactics, law and government involvement, warehouses and workers, privacy and data usage, intellectual property, seller liability, Prime Day, Q4 prep . . . if it’s news that affects Amazon sellers, you’ll find it here.

Start Your Day (& Your Year) With Seller Labs

Seller Labs is a big proponent of “what worked last year won’t work today.” Being an online brand and an eCommerce business means that you need to react quickly to changing data and fluctuating trends. With all of the different tools and software and data points out there, how do you know where to invest your time? 

Start your day with Seller Labs to find out. 

This Week’s Big Story: Podcasts

• Amazon signals bigger podcast ambitions with Wondery buy
• Amazon marked free podcasts as costing $8.95 with a discount for Audible subscribers
• Wondery Will Make Amazon an Even More Formidable Force in Advertising
• Podcasting is the New Battleground for Big Tech as Twitter Buys Breaker

Amazon’s Developments

• Amazon Prime Pantry delivery service is no more
• Amazon eases seller delivery requirements as Covid strains carriers
• Amazon snaps up jumbo jets to help ship your Prime deliveries faster
• Amazon Marketing Cloud Enters Advanced Beta Testing
• Amazon to face U.S. union push in year ahead
• Amazon to invest $2 billion to build affordable housing in these three cities 

Success in eCommerce

• China Is Dominating Ecommerce
• Success in ecommerce requires a strong brand, not just a smooth experience
• How Walmart Is Staying Competitive With Amazon

More Streaming Competition?

• Former Disney and Discovery execs to launch Struum, a ‘ClassPass for streaming services’

Ready for a fresh start?

Sign up for Seller Labs Pro today! Use the code STARTYOURDAY for 25% off three months of your subscription. Plus, new users get a free 30-day trial, so there’s really no risk. Get started with the tool trusted by thousands of Amazon sellers, created with you in mind.

The post ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

How to Launch a New Product on Amazon + Checklist

Amazon product launches require Amazon sellers to be retail ready before getting initial sales. If you aren’t 100% retail ready, you’ll never show up on the first page of search results.

New Product Launch: 7 Pro-Tips from Amazon Experts

In order to create the conditions for a successful product launch strategy, use these pro-tips and checklist items to cover all your bases. If you can answer “YES” to each question, you’re well on your way to your first Amazon customers. 

1. Do your product research

You’ve (hopefully) picked a good product already. Check to see if anyone else is selling something like yours by looking for Facebook groups, or social media accounts. Try to find social proof that your product has the potential to go viral.  Then, answer the following questions about your product:

Financial Assessment	Marketplace Assessment
Is your product priced to buy and is the value clear?	Marketplace Assessment	Does your category one allow space for new products?
Have you calculated your best-case worst-case scenario profit margins?	Marketplace Assessment	Is your product seasonal? If so, have you budgeted for the storage issues that come with seasonality?
Have you left room for unexpected losses, deals, and promotions?	Marketplace Assessment	Is your product keeping up with current times, while not being “just a fad”?

If you answered “no” to any of the above questions, do a little extra research on what it takes to sell on Amazon.

2. Set yourself up for success

Take care of the logistics in advance. Before you apply to sell on Amazon FBA, make sure you understand the fees. Read the terms of service for selling on Amazon, and get your ASIN approved. Any the following questions:

Concept Assessment	Logistics Assessment
Has the product been validated as something buyers not only want, but will seek out and purchase?	Logistics Assessment	Can it be tested cheaply and easily and are you prepared to ensure consistent quality?
Is it fresh and original rather than just another version of an existing product?	Logistics Assessment	Is it listed in a non-gated or otherwise non-restricted category?
Does it bring something new or better to the marketplace?	Logistics Assessment	Is it easy to use? If not, do you include instructions?

If you answered “no” to any of the above, consider more reading about a next-level Amazon product launch.

3. Review your product detail pages

Double-check to be sure the title, bullets, and descriptions are keyword rich (but not stuffed), formatted correctly, and that they follow Amazon’s guidelines. These tips are always good for Amazon SEO, but it’s especially important for a launch on Amazon. 

Ensure product image variety and quality. Make sure your images cover plenty of views and angles, that they show key features, and that they’re high quality and zoomable.

Consider the following techniques to boost organic and sponsored traffic to your listing.

Organic Traffic Assessment	Paid Traffic Assessment
Have you added high-quality images and lifestyle photos to your listing?	Paid Traffic Assessment	Do you have an Amazon PPC strategy with plenty of strong keywords?
Have you considered the Amazon Influencer Program?	Paid Traffic Assessment	Can you go beyond Sponsored Products Ads and leverage the power of Sponsored Brands Ads, Sponsored Display Ads, and Amazon Stores?
Have you included all the target keywords in your content?	Paid Traffic Assessment	Are you advertising off Amazon (your website, Facebook, Google, etc.) to push traffic to your Amazon listing?

Organic traffic is free, but it takes at least 45 days to work. The fastest way to get traffic to a new listing is to use Amazon PPC. Read more about it in our full guide.

4. Create a solid brand

In addition to clear, compelling copy and high-quality images, you need to build out your brand. Using A+ Content will help you do this, making the product (and the seller) more desirable.

Branding Assessment	Trademark Assessment
Is the product in keeping with your brand and your beliefs?	Trademark Assessment	Have you enrolled your trademark in Amazon Brand Registry?
Can you offer complimentary add-ons to up the transaction value?	Trademark Assessment	Have you set up a Store Front and A+ Content in Amazon?

Even if you’re not eligible for Brand Registry at product launch, the best way to build a brand on Amazon is to take advantage of A+ Content. Get prepared by reading all about it.

5. Optimize your inventory

To achieve killer sales velocity and rocket up in rankings, you need to have two things: good inventory and great customer service. Running out of stock is not only leaving money on the table, but it can penalize your ranking. Use the Products table within Seller Labs Pro to set reorder level and lead time so you won’t get caught with a stockout.

Inventory Assessment	Management Assessment
Are your manufacturer and importer reliable in terms of quality and speed?	Management Assessment	Have you fully calculated your Amazon fees, including FBA fulfillment fees, storage fees, and fees you might incur from third-party supply-chain providers?
Could you put in a rush order, if need be, without breaking the bank?	Management Assessment	Have you optimized the packaged product’s size and weight for shipping?
Your Amazon Account Health and your brand’s reputation rely on high in-stock percentage and low order-defect rate. Do you have both of these metrics locked down?	Management Assessment	Is the product you’re launching eligible for Amazon Promotions such as Lightning Deals, coupons, and BoGos?

6. Check your product reviews & rankings

It takes sales to get ratings and reviews, and it takes ratings and reviews to get sales. This chicken-and-egg situation makes Amazon a hard marketplace to launch a product. Aim for at least a 3.5-star rating and 15 Verified Purchase reviews. Consider doing this by asking customers to leave a review, but first, learn how to do so in compliance with Amazon’s guidelines.

7. Own the Buy Box

If you own the brand, use FBA, and have an optimal conversion rate, the Buy Box should be yours. Make sure that you do not lose the Buy Box to better pricing, better account health, or better competition. If you’re eligible, you’ll need to win the Buy Box, so learn everything you can about it.

Using Your Amazon Product Launch Checklist

Your product doesn’t have to satisfy all of the criteria in order to be worthy of a launch, but it must be retail ready. This checklist can help you with the launch of an existing product, or it can help you decide which products to invest in next. 

Now that you have a working Amazon product launch setup plan, it’s time to focus on the necessary tactics of getting a new product discovered and selling on Amazon.

• Making Amazon’s Early Reviewer Program work for you
• Navigating Amazon’s Terms of Service related to product reviews
• Optimizing product detail pages with A/B testing
• Getting discovered and making sales with PPC advertising

Catch Seller Labs team members Shae Phelps Peden and Cory Checketts as they discuss the most relevant topics when it comes to planning an Amazon new product launch strategy. They’ve recorded a webinar to help you implement the tactics you just learned in order to get your product discovered and selling on Amazon.

Resources Mentioned in the Webinar:

• Save 50% off your first test with PickFu with the code SELLERLABS.
• Your Terms of Service Checklist
• Seller Labs Managed Services
• The Next-Level Amazon Product Launch Plan
• How To Get That First Amazon Product Review For New Product Launches
• [Case Study] Unorthodox Review Approach Leads to 50% Amazon Sales Increase

Seller Labs has all the tools you need to create a successful Amazon product launch and to maintain that success long term. From dominating Amazon advertising to keyword research Seller Labs Pro has you covered with an all-in-one solution. 

Try Seller Labs Pro FREE for 30 days and get all of the tools you need to succeed as an Amazon seller all in one powerful money-saving package.

The post How to Launch a New Product on Amazon + Checklist appeared first on Seller Labs: Amazon Seller Software, Tools, Services & Platform.

Predicting Trends in the eCommerce Industry in 2021

Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to online shopping, brands all over the world had to adapt. Some were successful while others struggled. Those struggles weren’t just relegated to the eCommerce industry either. This was a year of obstacles. Trends and behavior we saw in 2020 was very different, so how can we prepare for the trends in the eCommerce industry in 2021?

Now, that’s enough of the past! We’re here for predictions in the eCommerce industry for 2021 (and beyond). Since our industry did progress so much this year, what does that mean for projections moving forward?

Now, the videos in the rest of the blog are shared in the order they occurred within the webinar. If you would like to watch it in its entirety, you can do so here.

An Introduction From Our Panelists

Note: Our panelists websites and LinkedIn information is at the bottom of the post if you’d like to connect with them.

Inventory Predictions

2020 saw a lot of challenges for Amazon sellers as far as inventory. When the coronavirus first hit, Amazon was forced to prioritize essential goods, which left a lot of sellers wondering how they were going to move forward.

Now that we are months into this pandemic, a lot of sellers have adapted to a hybrid model, utilizing the power of 3PL services or even merchant fulfilling orders themselves.

Marketplace Expansion

We’ve said it before and we’ll say it again: The days of just selling on Amazon are over. There are other marketplaces, like Walmart and even Kroger, who are expanding into the world of third-party sellers. There is also always the option of creating your own website and selling from there.

The common theme and eCommerce trend from all of our panelists is that you have to be ready to expand. You will do more damage to your business by spreading yourself too thin before you’re ready.

Amazon Advertising

Video will be big in 2021. While the “bread and butter” Sponsored Products Ads will be helpful, they are only going to make up part of a proper Amazon Advertising strategy.

Finances in eCommerce

There has been a tremendous flood of money into the eCommerce space. You have companies like Thras.io actively looking to purchase Amazon companies and Amazon brands.

If you’re looking to make an exit or looking for a partner, just be vigilant.

Getting Back to “Normal”

Do we even know what “normal” is anymore? As one of our panelists mentions, we’re moving to a world of consumerism where you don’t have to interact with a person in any way, shape, or form and still get what you want.

Final Thoughts

We want to extend a tremendous amount of gratitude to all of the panelists who were able to join us. If you’ve made it this far, then you have gotten some incredible insight to what we can (or should) expect in the coming years in eCommerce. There’s a lot of potential in the industry, so buckle up!

Connect With Our Panelists

• Alex Sklar, Payability | LinkedIn
• Brandon Young, Seller Systems | LinkedIn
• Bret Darby, Seller Labs Managed Services | LinkedIn
• Carlos Alvarez, Blue Bird Marketing Solutions | LinkedIn
• Don Henig, AccrueMe | LinkedIn
• Eric Heller, Wunderman-Thompson | LinkedIn
• Jing Gao, Entrepreneur | LinkedIn
• Joseph Hansen, Buy Box Experts | LinkedIn
• Rachel Greer, Cascadia Seller Solutions | LinkedIn
• Robyn Johnson, Marketplace Blueprint | LinkedIn
• Ryan Mulvany, Quiverr | LinkedIn

Predicting Trends in the eCommerce Industry in 2021 originally aired live on Tuesday, December 15, 2020. Information presented was current at the time of presentation.

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