#474 – Turning a Family Brand Into a Media Powerhouse with Kelsey Farrar
Join us for an engaging conversation on the AM/PM podcast as we explore the world of podcasts and newsletters with Kelsey Farrar, a seasoned expert and son of industry veteran Norm Farrar. Kelsey shares his unique insights into the evolution of newsletters and how they have become indispensable resources in the e-commerce industry. Learn how valuable content can transform newsletters from simple marketing tools into must-read resources that truly engage and inform subscribers. Discover how Kelsey was inspired by my presentation in Puerto Rico to revamp the Lunch with Norm newsletter, enhancing its value and engagement.
Listen in as we discuss the power of newsletters as a tool for building brand engagement. We highlight the importance of tailoring content to resonate with audiences and strategies like audience segmentation and interactive elements. The conversation touches on the importance of analyzing metrics to understand audience preferences, using current topics like TikTok shop bans to boost engagement. Kelsey also shares his journey from teaching English in Korea to collaborating with his dad on his personal brand during the COVID-19 pandemic, gaining valuable social media and branding insights.
Finally, we navigate the dynamics of hosting a podcast with nearly 700 episodes and the lessons learned from interacting with hundreds of guests. Discover the significance of having robust systems and processes in place to ensure business sustainability while avoiding the distractions of fleeting industry trends. We also explore the intricacies of building an online presence through platforms like Amazon affiliates and TikTok, highlighting the patience and persistence required for content creation. The episode concludes with reflections on the contrasting dynamics between Lunch with Norm and Marketing Misfits podcasts, emphasizing the importance of personal branding and networking in the digital landscape.
In episode 474 of the AM/PM Podcast, Kevin and Kelsey discuss:
- 07:56 – Consistent, Light Newsletter With Industry Insights
- 11:55 – Building Brand Engagement Through Newsletters
- 15:36 – Family’s Transition During COVID Shutdown
- 21:45 – Business Success on Podcasts and Social Media
- 24:20 – Navigating Business Trends and Growth
- 30:26 – Social Media Influence and Product Experimentation
- 32:31 – Navigating TikTok Shop Expectations
- 39:35 – TikTok Brand Management and Affiliate Outreach
- 43:31 – Podcast Dynamics and E-Commerce Trends
- 45:13 – Comparing Podcast Formats and Audience Engagement
- 48:17 – Podcast Format Pros and Cons
- 51:01 – E-Commerce Industry and AI Advancements
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- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
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- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
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I refused to clear amazon USA payments also did not ghost myself
I faced huge loss last year i sent some products that immediately sold, then i decided to send big quantity but amazon accused me of intellectual property infringement which i didnt my trademark is still pending now they closed listing i admitted the loss but since im not US resident i couldn’t ask to send my inventory back, they wasted all and trying to charge me 8500 AED, im UAE resident and never been to US. i blocked my card i keep replying them i wont pay because that accusation is wrong and they need to give me proof i did something wrong they asked me to clear the amount then dispute the case which i refused to agree its a lesson i learned and i just want to get rid of it now what can they do if i dont pay?
submitted by /u/Possible_Fox_5716
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5 e-bikes all cancelled by sellers
5 order cancellations by 3 different e-bike sellers. Do sellers get penalties for doing this ?
submitted by /u/InvestigatorSharp596
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5 e-bikes all cancelled by sellers
5 order cancellations by 3 different e-bike sellers. Do sellers get penalties for doing this ?
submitted by /u/InvestigatorSharp596
[link] [comments]
I refused to clear amazon USA payments also did not ghost myself
I faced huge loss last year i sent some products that immediately sold, then i decided to send big quantity but amazon accused me of intellectual property infringement which i didnt my trademark is still pending now they closed listing i admitted the loss but since im not US resident i couldn’t ask to send my inventory back, they wasted all and trying to charge me 8500 AED, im UAE resident and never been to US. i blocked my card i keep replying them i wont pay because that accusation is wrong and they need to give me proof i did something wrong they asked me to clear the amount then dispute the case which i refused to agree its a lesson i learned and i just want to get rid of it now what can they do if i dont pay?
submitted by /u/Possible_Fox_5716
[link] [comments]
Anyone seeing lags in ad spend data?
We are seeing major delays in ad spend data today. Anyone else seeing the same
submitted by /u/Squancharoo
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Anyone seeing lags in ad spend data?
We are seeing major delays in ad spend data today. Anyone else seeing the same
submitted by /u/Squancharoo
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AI Photoshoot vs Traditional Product Photography: Which Makes Sense for You?
Traditional product photography gives you a lot of control, but it comes with a cost: you need a photographer, a location or studio, props, lighting, and time. For large brands with big budgets and well-planned launches, that can make sense. For smaller ecommerce brands, dropshippers and solo founders, it can quickly become a bottleneck.
An AI photoshoot flips that model. Instead of planning a day-long session, you upload a scene and your product image whenever you have time. There is no studio booking, no travel, no waiting for edited files. You can generate dozens of variations in an evening and keep only the ones that actually work. Tools like blend the product are built around this workflow.
Cost is another major difference. A traditional shoot has a relatively high fixed cost, even if you only need a handful of images. With an AI photoshoot, you can iterate for free and only pay when you export the final image. That makes experimentation cheap: test new angles, backgrounds, and concepts without committing to a full shoot.
The most powerful part, though, is speed. If you update your packaging, launch a limited edition, or spin up a new product, you don’t have to wait for the next available shoot date. You can run an AI photoshoot on demand and keep your ecommerce visuals in sync with your catalog.
submitted by /u/Any_West_558
[link] [comments]
AI Photoshoot vs Traditional Product Photography: Which Makes Sense for You?
Traditional product photography gives you a lot of control, but it comes with a cost: you need a photographer, a location or studio, props, lighting, and time. For large brands with big budgets and well-planned launches, that can make sense. For smaller ecommerce brands, dropshippers and solo founders, it can quickly become a bottleneck.
An AI photoshoot flips that model. Instead of planning a day-long session, you upload a scene and your product image whenever you have time. There is no studio booking, no travel, no waiting for edited files. You can generate dozens of variations in an evening and keep only the ones that actually work. Tools like blend the product are built around this workflow.
Cost is another major difference. A traditional shoot has a relatively high fixed cost, even if you only need a handful of images. With an AI photoshoot, you can iterate for free and only pay when you export the final image. That makes experimentation cheap: test new angles, backgrounds, and concepts without committing to a full shoot.
The most powerful part, though, is speed. If you update your packaging, launch a limited edition, or spin up a new product, you don’t have to wait for the next available shoot date. You can run an AI photoshoot on demand and keep your ecommerce visuals in sync with your catalog.
submitted by /u/Any_West_558
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Issue listing on Seller Central
Hello,
The company I work for formerly had a Vendor Central account back in the day (along with Brand Registry) that was basically delisted and pushed out by Amazon. The people managing the account couldn’t get any intel as to why this was but our product catalog disappeared as well and they no longer purchased product from us.
Fast forward to today – I am in charge of getting it started back up again on Seller Central (FBA). We have a few of our distributors who are already selling these products (but not all sizes).
Our Amazon representative (a Business Development Manager for Emerging Brands) said that in order to list the exact same product and be able to effectively ‘take back’ our brand registry, we’d need to list these products and then contact support to link the former brand registry to this new account and the way to do that was click “Sell this Product” rather than “Copy this Product”.
So I did this, and when asked to enter the SKU, I put our company’s SKU (which is also listed on the product page) and I get the error:
“SKU being entered is already being used in your catalog. Please check your catalog across all stores or enter a different SKU to try again”
So I check our stores – US, Canada, Mexico – nothing there. I signed back into our Vendor Central account which is a shell of an account (dashboard is empty, catalog is empty, no products listed or anything to update) and don’t see it there.
Any ideas on why I would get this blocking message given that I don’t see it in a catalog anywhere?
submitted by /u/3mjaytee
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